Entries by Sharon Hurley Hall

Why Businesses Should Care About Facebook Featured Photos

If you’ve been paying attention to your personal Facebook account in recent weeks, you’ve probably noticed a new feature: Facebook featured photos. Although this addition is currently available for personal profiles only, it’s worthwhile for businesses to pay attention to it, as there’s always a chance it might migrate over to business pages one day.

Before we look at this feature in more detail, here’s a reminder of why it’s important for businesses that value social media to pay attention to Facebook. Not only did it have 1.59 billion monthly active users by the end of 2015 (with 1.44 billion using mobile devices) but its audience is global, with 83.6% of users outside the US and Canada.

Why You Should Avoid Digital Sharecropping

Using social media is now a fact of life, but there’s one key mistake business owners have to avoid. If you have an active presence on Facebook, Twitter, LinkedIn, Instagram or whatever social media is best for your business, that’s fantastic, but you must avoid the perils of digital sharecropping. What is it? It’s where you put your eggs in a social media basket and have no web presence of your own.

Memes for Marketing: Should You Use Them?

Is it possible to go a whole day online without seeing a meme? Wherever you look on social media, you find those amusing combinations of images and text sending a short, sharp message.

Originally a meme was simply “an idea, behavior, style, or usage that spreads from person to person within a culture” (Merriam-Webster) but now it can be a piece of content – usually visual – that spreads quickly and may even go viral. A case in point: all the memes around Donald Trump, many of which focus on his hair.

5 Ways to Get More Eyes on Your Blog Content

Creating blog content is one of the best investments you can make in promoting your business. The stats are clear:

Brands that create 15 new posts monthly average 1200 new leads each month.
Blogs increase the number of pages in the search engine index by 437%.
You’ll get 55% more visitors with a company blog.
Whichever way you look at it, blogging for business is a good thing. But not everyone will read your blog, so to get more from content marketing, use your blog content in other ways so that more people will see it and interact with your company.

How to Get the Most Bang for Your Buck with Content Marketing

Everybody wants a magic bullet. And if you’re using content marketing to promote your business you may want it more than most. There are so many sites and types of content out there, so how do you find out what really works to you get great performance and return on investment, and content marketing value for your efforts?

The good news is, you don’t have to look far to find the answer, because Buzzsumo and Fractl have done it for you, analyzing 220,000 articles over a 6 month period from June to November 2014. The infographic is published on Hubspot. Here are some of the key findings, along with the lessons to learn about your content strategy.

Why It’s Worth Investing in Content Marketing

Many people don’t trust advertising any more, especially millennials. That’s why you need content marketing. If you create content that speaks directly and personally to your target customers, they are more likely to trust you. And if their friends also recommend your content, you will win their trust and loyalty and they are more likely to buy into your offer.

Content marketing lets you reach your audience in lots of different ways and helps your search rankings and online authority. But to get the benefits, you have to see content marketing as an investment. Not everyone does, even if they should.

Exploring Mobile and Social Analytics

In my last post I explained some of the insights analytics offers to help you improve your marketing campaigns. This time round, I’d like to look at two aspects of analytics in more detail: social and mobile analytics. Over the last couple of years, Google has enhanced these features significantly, so it’s worth seeing what you can learn. The reason this is important is because the more you know about how your customers are using mobile and social, the better you can target your marketing.

How to Improve the Success of Your Marketing Campaigns with Analytics

It’s only a small snippet of code, but it’s the difference between knowing whether your marketing is working or failing miserably. I’m talking about analytics software, which packs a powerful punch in terms of helping you to understand your website, social media profiles and customers and letting you know whether you’re succeeding in getting attention for your brand and making your business better known.

Will Your Customers Be Wearing Your Website?

Will your customers be wearing your website soon? The chances are that they will be. If you pay attention to technology news, you know that wearable computing (it’s exactly what it sounds like: computing devices that you wear) is set to make the mobile market even more mobile.

The most common devices are smart watches. These started by allowing you to manage smartphone functions from a device worn on the wrist. But some of the latest ones fly solo, so you don’t need a smartphone to use them. (Check out the Samsung Gear S for an example.) That’s the revolutionary part, and it’s why if you’re not ready for mobile market changes, it’s time to think seriously about what that means for your website and marketing. Google Glass may be wearable, but something that’s just like the watch you wear already, but better, is likely to be more popular.

How to Hire the Right Writer for Your Content

Never underestimate the value of great content to your business. Companies that get content right get more attention and more leads, and if their marketing funnel works right, that usually translates into more sales. But in order to get those benefits, you need to have the right writer for your content. Since the writer is creating content to represent your business, you can’t afford to leave it to chance. Here are some tips on finding the right writer to deliver on your content strategy.

The Power of the Ask – How to Encourage Social Sharing

Did you know that among the five most popular words on Twitter are the words please and retweet? That tells you something very important. If you want to encourage people to share your work on social media, sometimes all you have to do is ask. It’s a call to action, social media style. Most people can’t resist a heartfelt appeal mixed with a little politeness. That’s why one of the things it’s most important to master in your content marketing is the call to action.

How to Convince Your Boss Content Marketing is Worth It

“What’s the point of content marketing, anyway?” It’s a question many in-house marketers hear from those higher up the chain. It doesn’t matter that YOU know it’s worth it; the question is how to convince your C-level colleagues that this kind of marketing is worth their investment. My experience of doing this shows that there are four areas you need to cover to show what content marketing can achieve.

7 Types of Content to Include in Your Strategy and Why {Part 1}

When creating content, a good rule is to make it deep and wide. That’s why you have to think beyond the blog when developing your content strategy. Don’t get me wrong; blogging remains one of the most important ways to increase your influence and authority and to grow both trust and traffic, but why stop there? To get the full benefits of inbound marketing, you need to create shareable content