If you’ve been paying attention to your personal Facebook account in recent weeks, you’ve probably noticed a new feature: Facebook featured photos. Although this addition is currently available for personal profiles only, it’s worthwhile for businesses to pay attention to it, as there’s always a chance it might migrate over to business pages one day. Before […]
About Sharon Hurley Hall
Self-confessed word nerd and polymath Sharon Hurley Hall believes she has the perfect job - as a professional writer and blogger. And when she can indulge her geeky side and write about new web tools, it's a little slice of heaven.
Entries by Sharon Hurley Hall
We use social media sites every day, but how much do we really understand about how to use them effectively in marketing? To help you, Crackerjack Marketing is creating a series of posts to guide you, and naturally, we’re starting with Facebook.
If you’ve been paying attention to search engine optimization (SEO) this year, you know that things have changed. That has big implications for how you handle SEO in the year to come. 1. Goodbye Keywords; Hello User Intent Once upon a time, a focus on keywords was the hallmark of good SEO. That’s been […]
Using social media is now a fact of life, but there’s one key mistake business owners have to avoid. If you have an active presence on Facebook, Twitter, LinkedIn, Instagram or whatever social media is best for your business, that’s fantastic, but you must avoid the perils of digital sharecropping. What is it? It’s […]
Is it possible to go a whole day online without seeing a meme? Wherever you look on social media, you find those amusing combinations of images and text sending a short, sharp message. Originally a meme was simply “an idea, behavior, style, or usage that spreads from person to person within a culture” (Merriam-Webster) […]
Creating blog content is one of the best investments you can make in promoting your business. The stats are clear: Brands that create 15 new posts monthly average 1200 new leads each month. Blogs increase the number of pages in the search engine index by 437%. You’ll get 55% more visitors with a company […]
Everybody wants a magic bullet. And if you’re using content marketing to promote your business you may want it more than most. There are so many sites and types of content out there, so how do you find out what really works to you get great performance and return on investment, and content marketing […]
Many people don’t trust advertising any more, especially millennials. That’s why you need content marketing. If you create content that speaks directly and personally to your target customers, they are more likely to trust you. And if their friends also recommend your content, you will win their trust and loyalty and they are more likely […]
In my last post I explained some of the insights analytics offers to help you improve your marketing campaigns. This time round, I’d like to look at two aspects of analytics in more detail: social and mobile analytics. Over the last couple of years, Google has enhanced these features significantly, so it’s worth seeing what […]
It’s only a small snippet of code, but it’s the difference between knowing whether your marketing is working or failing miserably. I’m talking about analytics software, which packs a powerful punch in terms of helping you to understand your website, social media profiles and customers and letting you know whether you’re succeeding in getting attention […]
The Mobile Market Shift – Are You Ready? Will your customers be wearing your website soon? The chances are that they will be. If you pay attention to technology news, you know that wearable computing (it’s exactly what it sounds like: computing devices that you wear) is set to make the mobile market even more […]
The Mopocalypse is here. What does that mean for your marketing strategy? Let’s take a look at Google’s mobile-friendly update and other algorithm changes and see what you need to do next.
Never underestimate the value of great content to your business. Companies that get content right get more attention and more leads, and if their marketing funnel works right, that usually translates into more sales. But in order to get those benefits, you need to have the right writer for your content. Since the writer is […]
Did you know that among the five most popular words on Twitter are the words please and retweet? That tells you something very important. If you want to encourage people to share your work on social media, sometimes all you have to do is ask. It’s a call to action, social media style. Most people […]
“What’s the point of content marketing, anyway?” It’s a question many in-house marketers hear from those higher up the chain. It doesn’t matter that YOU know it’s worth it; the question is how to convince your C-level colleagues that this kind of marketing is worth their investment. My experience of doing this shows that there […]
Are you planning to hire a digital marketing agency this year? Here’s what I’ve learned from working on thousands of projects that can help set you up for success. 1. Talk Amongst Yourselves One of the first things to do is to brainstorm internally about what you want from your marketing agency. You’ll be […]
In my last post, I looked at the importance of including long form articles, data rich infographics and online video in your content strategy. Now here are four more content types to round your strategy out. 4. Social Media Posts The mobile shift provides another reason to do social media well. Statistics from ShareThis show […]
When creating content, a good rule is to make it deep and wide. That’s why you have to think beyond the blog when developing your content strategy. Don’t get me wrong; blogging remains one of the most important ways to increase your influence and authority and to grow both trust and traffic, but why stop […]