Over the past few years, live events have been scarce, as many events moved to virtual platforms. While it was a good alternative when social distancing was necessary, many virtual events don’t quite have the same feel as in-person events, nor can they garner the same attention.
Now that more events are happening in person, there’s a great chance to make the most of social media marketing to boost brand awareness when you’re attending live events. For example, if you are a coach, consultant, or small business service provider attending a tradeshow and have a booth, social media can help you attract traffic. Or, if you’re presenting as a thought leader at a conference, social media is a great way to pre-network and invite people to attend your session.
No matter the type of live event—conferences, tradeshows, masterminds, workshops, summits—social media helps you build up your audience database, turning in-person contacts into online ones. And, even if an event continues to live on a virtual platform, these tips also apply!
Aligning Social Media Marketing with the Event Timeline
One way to approach social media marketing for events is to consider the before, during, and after timelines of the event.