About Crackerjack Marketing

We are a digital marketing and social media marketing agency, serving clients around the world, and we build smart social and content strategies and programs for brands who get it.*

*”Get what?” you ask? We look for clients who:

  • Are enthusiastic about their brand, product or service
  • Are practical, and don’t want to overpay a fancy agency with a fancy office
  • Understand that social and content marketing generates awareness, intrigue, and enthusiasm
  • Know that one size does not fit all: in terms of agencies, or social media and content marketing programs

All of our work is tailored to each client. Pinterest isn’t for every company, so we’re not going to shoehorn you into Pinterest. (Or Facebook. Or YouTube. Well, maybe Twitter; just kidding.)

Our working process has been time-tested over 15 years of agency experience. From onboarding to day-to-day management through to analytics and reporting, we save you time and frustration so you can focus on what you do best.

Don’t take chances with your digital marketing, social media, or content marketing. We deliver a winner every time.

Connect With Us

What a fabulous team! They provide great intelligence, creativity, experience – and best of all, terrific people.

T. A. BarronAuthor, The Merlin Saga and other books

Contact Us

Get in touch to learn how our social media and content marketing agency can work with your company or organization. We work all over the U.S., and the world, with companies big and small. We'd love to work with you, too.

Case Study

On Our Blog

10 Podcasts Every CMO Should Be Listening To

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As if maintaining a company’s vision while creating viable…

The Difference Between Organic Social Media and Social Media Advertising

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There are billions of people using social platforms such…

Why Businesses Should Care About Facebook Featured Photos

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If you've been paying attention to your personal Facebook account in recent weeks, you've probably noticed a new feature: Facebook featured photos. Although this addition is currently available for personal profiles only, it's worthwhile for businesses to pay attention to it, as there's always a chance it might migrate over to business pages one day. Before we look at this feature in more detail, here's a reminder of why it's important for businesses that value social media to pay attention to Facebook. Not only did it have 1.59 billion monthly active users by the end of 2015 (with 1.44 billion using mobile devices) but its audience is global, with 83.6% of users outside the US and Canada.

Why You Should Encourage and Share B2B Customer Reviews

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There are many reason why you should encourage customer reviews in your marketing strategy. If you're a software company, you can often find helpful reviews on software review sites. Using reviews from actual customers provides potential customers with real use cases, which can better help them make a decision whether to use your product, as well as improve trust in your company. Consumers today highly value other consumers feedback and opinions, and often rely heavily on reviews for purchase decisions.

Business Social Media: Farming vs. Fishing

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As a social media consultant, I get asked this question all the time: Which social media platform should I use for my business. And my answer is always the same: It depends. Of course, there are many variables to consider when determining your marketing strategy, and your use of social media platform(s) should be part of that strategy.  And your personal preferences, or available resources, must be part of the decision making process. If you hate yourself on video, YouTube may not be your first or best choice of social channels for your business.  If you don't have a smartphone, Instagram won't work for you. But ultimately, for most businesses, I think there's actually another question which will help you to answer the platforms question. It's whether you want to own a farm or fish in a river.

The Bots Are Coming: The Rise of Chatbots for Business

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If you know anything about science fiction, you know that there are two types of bots in the world: good bots and bad bots. Good bots, when implemented by businesses, can be a semi-automated way to talk to visitors on your website. Businesses, of course, want to take advantage of good bots while avoiding the bad. Since 2018 seems like it will be the year for using chatbots for business, let's investigate how your business can use chatbots in your own marketing efforts. To start, let’s take a look at what bots are and how they got to where we are today.

The B2B Content Marketing Survival Guide

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You’ve read it in all the influencer articles, you’ve heard it at conferences and in meetings, and you’ve listened to it through podcasts for ages now. Content is king. And, it doesn’t matter if you’re a business- or customer-facing industry, you must have content because it reigns supreme for the Google. But not just any content will do. It must be high-quality content that solves the user's issues. The majestic, sparkling unicorn of all content. Even when that user is another business. So, how is this done? How can you compete in a world with content that is for a business, by a business? That’s where we come in with our handy-dandy B2B Content Marketing Survival Guide.

How to Advertise on SnapChat Like a Pro

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The online advertising world is getting increasingly complicated with a growing variety of platforms to choose from. Google and Facebook are the giants in the field: Google accounts for a 78% share of the total US search ad market and Facebook ads generated over $9 billion in revenue for the company in Q2 2017. However, marketers should be looking at other platforms, too, as they often have value with more precise targeting and specialized demographics.

The Best Daily Activity Tools for Small Business Growth

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In every niche market, the desire for growth among small businesses is ever present. Most people prefer to experience measurable growth as constantly as possible. However, if your daily activities are misaligned with the long-term goal of growing your business, that growth will continue to elude you for a long time to come. Depending on the size of your business, you are probably wearing too many hats already. This means that with each passing day, you could have multiple responsibilities in management, leadership, marketing, accounting, customer support and many others. Consequently, you feel helplessly trapped in busyness.