About Crackerjack Marketing

We are a digital marketing and social media marketing agency, serving clients around the world, and we build smart social and content strategies and programs for brands who get it.*

*”Get what?” you ask? We look for clients who:

  • Are enthusiastic about their brand, product or service
  • Are practical, and don’t want to overpay a fancy agency with a fancy office
  • Understand that social and content marketing generates awareness, intrigue, and enthusiasm
  • Know that one size does not fit all: in terms of agencies, or social media and content marketing programs

All of our work is tailored to each client. Pinterest isn’t for every company, so we’re not going to shoehorn you into Pinterest. (Or Facebook. Or YouTube. Well, maybe Twitter; just kidding.)

Our working process has been time-tested over 15 years of agency experience. From onboarding to day-to-day management through to analytics and reporting, we save you time and frustration so you can focus on what you do best.

Don’t take chances with your digital marketing, social media, or content marketing. We deliver a winner every time.

Connect With Us

What a fabulous team! They provide great intelligence, creativity, experience – and best of all, terrific people.

T. A. BarronAuthor, The Merlin Saga and other books

Contact Us

Get in touch to learn how our social media and content marketing agency can work with your company or organization. We work all over the U.S., and the world, with companies big and small. We'd love to work with you, too.

Case Study

On Our Blog

Finding Your Brand Voice

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Oscar winner Colin Firth could be the perfect person to ask about finding his voice – his virtuoso portrayal of a stuttering King George in The King’s Speech so cogently highlighted the frustrations of not having a clear way to communicate with a community. Some brands are equally tongue-tied, unclear about what the brand should sound like, leaving them either silent in social media or sounding haphazard and unrehearsed. Get over your brand speech impediments by considering the following concepts, all of which play an important role in a well-rounded social media brand voice.

Social Media Marketing and Management for Brands During the COVID-19 Pandemic

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Social media management during COVID-19 will be critical to the success of many brands. Take care of your community now and reap the benefits of it later.

Memes for Marketing: Should You Use Them?

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Is it possible to go a whole day online without seeing a meme? Wherever you look on social media, you find those amusing combinations of images and text sending a short, sharp message. Originally a meme was simply "an idea, behavior, style, or usage that spreads from person to person within a culture" (Merriam-Webster) but now it can be a piece of content - usually visual - that spreads quickly and may even go viral. A case in point: all the memes around Donald Trump, many of which focus on his hair.

Negative Comments About Your Brand? Make Them Work for You

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It’s never pleasant to receive negative comments and reviews. You work hard to deliver your very best products and services, and bad feedback stings. However, every business receives negative feedback from time to time. It’s how you handle it that sets you apart and keeps your customers coming back to you despite one less-than-stellar experience. And it’s how you respond that influences new customers to give you a chance, despite any negative reviews. The most important thing to remember is that social media is a public forum. Your audience (current and potential customers) will be paying attention to how you handle criticism and complaints.

Social Media: The KonMari Way

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The KonMari Method is taking closets everywhere by storm. If you haven't heard of it yet, it's a system of decluttering that focuses on keeping only the items that spark joy in your life. And though the book that reveals the system, The Life-Changing Magic Of Tidying Up by Marie Kondo, is all about organizing your belongings at home, you can use it for social media too. Here's how to organize your social media the KonMari way:

How User-Generated Content Can Tell Your Brand Story

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Your brand story is so much more than a collection of facts about your business. It’s even much more than how you feel about your company and what makes it tick. It’s a unique, complex combination of the facts about your brand blended with the emotions your brand stimulates in its customers. Essentially, it’s a human-to-human representation of your business. Fans are already posting to Instagram and Facebook, why not empower them and harness their user-generated content for brand marketing?

8 Steps to a Killer Social Media Newsroom for Inbound PR

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You can publish great content that might be worthy of some coverage, but if a reporter or journalist doesn't know who to contact or can't easily find the information they are looking for, that journalist might pursue a different source for their story, meaning you'd miss out on some great PR coverage.

How to Improve the Success of Your Marketing Campaigns with Analytics

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It's only a small snippet of code, but it's the difference between knowing whether your marketing is working or failing miserably. I'm talking about analytics software, which packs a powerful punch in terms of helping you to understand your website, social media profiles and customers and letting you know whether you're succeeding in getting attention for your brand and making your business better known.

How to Customize Your Social Updates for Facebook and Twitter

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Like every aspect of inbound marketing, social media is constantly…