About Crackerjack Marketing

We are a digital marketing and social media marketing agency, serving clients around the world, and we build smart social and content strategies and programs for brands who get it.*

*”Get what?” you ask? We look for clients who:

  • Are enthusiastic about their brand, product or service
  • Are practical, and don’t want to overpay a fancy agency with a fancy office
  • Understand that social and content marketing generates awareness, intrigue, and enthusiasm
  • Know that one size does not fit all: in terms of agencies, or social media and content marketing programs

All of our work is tailored to each client. TikTok isn’t for every company, so we’re not going to shoehorn you into TikTok. (Or Facebook. Or YouTube. Well, maybe Instagram; just kidding.)

Our working process has been time-tested over 20 years of agency experience. From onboarding to day-to-day management through to analytics and reporting, we save you time and frustration so you can focus on what you do best.

Don’t take chances with your digital marketing, social media, or content marketing. We deliver a winner every time.

Connect With Us

What a fabulous team! They provide great intelligence, creativity, experience – and best of all, terrific people.

Contact Us

Get in touch to learn how our social media and content marketing agency can work with your company or organization. We work all over the U.S., and the world, with companies big and small. We'd love to work with you, too.

Case Study

On Our Blog

email-marketing-strategy

Email Marketing: The Jason Bourne of Marketing Strategy

Email marketing is not dead. In fact, it’s an incredibly effective tactic in marketing strategy.

Social Media Mistakes

There’s no getting around it: Businesses need to have a presence on social media platforms. Now, you don’t have to be on all the platforms, but it’s important to have a place where you can engage with your customers and potential customers. Social…
AB Testing

Power of A/B Testing: Maximize Your Marketing Efforts

A/B testing for marketing is on of the best ways to maximize efforts is to perform A/B testing. Use these tips to achieve optimal results.
email subject line best practices

Email Subject Line Best Practices

Take your email marketing to the next level! Implement these email subject line best practices.
Better Writing for Content Marketing

Better Writing for Content Marketing

Small and mid-market business owners wear a lot of hats. Besides the day-to-day of running a business, you are often tasked with the (perceived) burden of writing content for your website, email communications, ads, social media, and more. “But,…

The Winning Content Formula

As a business owner, you know these are key ways to engage your audience and get more leads. How you use those channels becomes specific to your unique business. It becomes your winning content formula.

How to Use Email to Get More Leads

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In business, marketing experts caution against putting stock in a “magic bullet” solution or anything that sounds too good to be true. Well, at least if those experts are on the up-and-up. But, there’s a bit of a secret weapon that you likely already have at your disposal: your email list. [Don’t worry if you don’t… There are ways to build up your email database.] Email marketing for lead generation is an extremely effective way to connect with your customers and potential customers. In fact, I’d argue it is the most effective way. That encompasses the amount of time, money, and resources you are required to input.

Finding Your Brand Voice

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Oscar winner Colin Firth could be the perfect person to ask about finding his voice – his virtuoso portrayal of a stuttering King George in The King’s Speech so cogently highlighted the frustrations of not having a clear way to communicate with a community. Some brands are equally tongue-tied, unclear about what the brand should sound like, leaving them either silent in social media or sounding haphazard and unrehearsed. Get over your brand speech impediments by considering the following concepts, all of which play an important role in a well-rounded social media brand voice.

Social Media Marketing and Management for Brands During the COVID-19 Pandemic

Social media management during COVID-19 will be critical to the success of many brands. Take care of your community now and reap the benefits of it later.