Social Media Marketing

Social Media Marketing Blog Archives | Crackerjack Marketing Blog

What would a social media agency be without social media marketing blog posts? The Crackerjack Marketing team doesn’t just “dabble” in social media. We live and breathe it everyday at work, at home and everywhere in between. We don’t simply analyze, theorize and make recommendations (though, that certainly is part of what we do); we practice what we preach.

Grab a cup of coffee and get cozy with our social media marketing blog archives. Since we’ve been blogging about social media marketing for more than 7 years (just on this website alone!), there’s a lot of reading to do. If you don’t find what you’re looking for, just drop us a line and let us know.

If you’d like to find out more about how working with a social media agency can help your brand, please feel free to contact us through the chat window (down there, in the lower-right corner of your browser) or contact us by filling out this form.

Oscar winner Colin Firth could be the perfect person to ask about finding his voice – his virtuoso portrayal of a stuttering King George in The King’s Speech so cogently highlighted the frustrations of not having a clear way to communicate with a community. Some brands are equally tongue-tied, unclear about what the brand should sound like, leaving them either silent in social media or sounding haphazard and unrehearsed.

Get over your brand speech impediments by considering the following concepts, all of which play an important role in a well-rounded social media brand voice.

Read more

To say that these are uncertain times would be an understatement. With many businesses scaling back operations, or temporarily closing, as part of COVID-19 protection measures, social media is playing a crucial role in how they are communicating with their customers. Social media management during COVID-19 may be critical to the success of many brands.

There will rarely be a time when you have as much attention on your company as right now. Not only are customers looking to you for updates about how you are handling your operations and what it means to them, but with more people practicing “social distancing” right now, there are more people online and on social media at any given moment. If there is any point in this year so far where brands need to “get it right,” when it comes to social, it’s now. Exactly how to get it right will really depend on your current social media strategy, industry, and, most importantly, the community you serve. There are some best practices that apply to every brand and business.

Read more

It’s never pleasant to receive negative comments and reviews. You work hard to deliver your very best products and services, and bad feedback stings. However, every business receives negative feedback from time to time. It’s how you handle it that sets you apart and keeps your customers coming back to you despite one less-than-stellar experience. And it’s how you respond that influences new customers to give you a chance, despite any negative reviews. The most important thing to remember is that social media is a public forum. Your audience (current and potential customers) will be paying attention to how you handle criticism and complaints.

Read more

The KonMari Method is taking closets everywhere by storm. If you haven’t heard of it yet, it’s a system of decluttering that focuses on keeping only the items that spark joy in your life. And though the book that reveals the system, The Life-Changing Magic Of Tidying Up by Marie Kondo, is all about organizing your belongings at home, you can use it for social media too. Here’s how to organize your social media the KonMari way:

Read more

How to Improve the Success of Your Marketing Campaigns with Analytics

How to Improve the Success of Your Marketing Campaigns with Analytics

It’s only a small snippet of code, but it’s the difference between knowing whether your marketing is working or failing miserably. I’m talking about analytics software, which packs a powerful punch in terms of helping you to understand your website, social media profiles and customers and letting you know whether you’re succeeding in getting attention for your brand and making your business better known.

Read more

Like every aspect of inbound marketing, social media is constantly evolving. Once upon a time, when marketing on Twitter and Facebook was in its infancy, auto-uploading the same posts to both platforms were considered acceptable and efficient.

For the savvy inbound marketer, those days are over. While efficiency is important, it should never be at the expense of quality content and relevant social media posts. Twitter and Facebook speak a different language — what your audience looks for on one is not the same as what they look for on the other.

Read more
Social Media Management Checklist

Social Media Management Checklist

So you’ve signed up for a bunch of social media accounts? Now, you can sit back and bask in your accomplishments, right? Wrong. So, so wrong. Signing up for social media accounts is only a small part of the battle. You need more than just a presence on well-known social media networks. You have to engage on them, and, well, be social. This means putting daily effort into developing your network and increasing your online visibility. How? By attending to housekeeping, monitoring, posting, and reaching out each day.

Here are some must-do tasks to include on your social media checklist:

Read more

Our Favorite Podcasts for CMOs

Our Favorite Podcasts for CMOs

As if maintaining a company’s vision while creating viable marketing strategies weren’t enough, CMOs are also responsible for staying on top of the latest marketing news, trends, and changes.

With the demand to be an expert in both leadership and subject matter, CMOS and other marketing professionals require a balance of practical leadership guidance and strategic marketing advice.

Read more

social-marketing-social-advertising

organic-social-media

There are billions of people using social platforms such as Facebook, Instagram, Twitter, and LinkedIn, and these people all represent current and prospective customers that you can reach with your brand. There are a number of ways brands can interact with each of these platforms; essentially it comes down to using either organic social media or social media advertising.

Read more

facebook featured photos

facebook featured photos

When it comes to marketing your brand or business through social media, you really can’t ignore the potential that a Facebook page has to offer. Chances are that if you have a business, you more than likely have a business page on Facebook, and most of your current or prospective customers are already using the platform as well. But are you using Facebook Featured Photos to your advantage – both for your business and personally?

The bottom line is, utilizing Facebook and all of it’s ever-changing features should be incorporated as an essential part of your marketing strategy.

Read more

Business Social Media: Farming vs. Fishing

Business Social Media: Farming vs. Fishing

As a social media consultant, I get asked this question all the time: Which social media platform should I use for my business. And my answer is always the same: It depends.

Of course, there are many variables to consider when determining your marketing strategy, and your use of social media platform(s) should be part of that strategy. And your personal preferences, or available resources, must be part of the decision making process. If you hate yourself on video, YouTube may not be your first or best choice of social channels for your business. If you don’t like to take and manipulate photographs, Instagram won’t work for you.

Read more

how-to-advertise-on-snapchat

how-to-advertise-on-snapchat

The online advertising world is getting increasingly complicated with a growing variety of platforms to choose from. Google and Facebook are the giants in the field: Google accounts for a 78% share of the total US search ad market and Facebook ads generated over $9 billion in revenue for the company in Q2 2017. However, marketers should be looking at other platforms, too, as they often have value with more precise targeting and specialized demographics.

Read more

best tools for small business growth featured

best tools for small business growth featured

In every niche market, the desire for growth among small businesses is ever present. Most people prefer to experience measurable growth as constantly as possible. However, if your daily activities are misaligned with the long-term goal of growing your business, that growth will continue to elude you for a long time to come.

Depending on the size of your business, you are probably wearing too many hats already. This means that with each passing day, you could have multiple responsibilities in management, leadership, marketing, accounting, customer support and many others. Consequently, you feel helplessly trapped in busyness.

There is a limit to how many hours you can work each day. Add to this the reality other limited resources, especially money, and then your small business growth potential will remain untapped. This is where these tools for small business growth come into play. Beyond what is possible with your working hours, these tools help business owners like you to grow brand awareness, generate more leads, and increase sales volume and ROI.

Read more

how-to-humanize-your-brand

how-to-humanize-your-brand

Whether your objective is to grow an audience for your blog, sell a product, or provide a service, you first need to build trust. If you want people to come to you for your travel tips or sign up for your online course, you need to give them a reason to choose you over the sea of other options out there. It sounds like this could be quite the difficult task, huh? Well, that’s not necessarily the case as long as you’re willing to put in the effort.

If you’re ready to open up and be transparent, not only about your brand but also the person or people behind the brand, you’re going to have a lot more success.

Read more

Hiring Interns Cost More Than You Think

Hiring Interns Cost More Than You Think

Hiring an intern can seem like a win-win situation. You get cheap labor for handling your social media, and the candidates for your internship are likely to be digital natives. On top of that, you get the warm, fuzzy feelings that come with helping another person learn and gain experience that may help him or her secure a high-paying job one day. Before you jump for joy at your free or super cheap social media intern prospects, consider that there is a dark side to this arrangement. It’s highly likely your interns cost more than you originally thought they would. Read more

Video Captions: Not Just for Watching CNN at the Gym

Top Reasons Why You Should Be Using Video Captions

Top Reasons Why You Should Be Using Video Captions

These days the idea of making your content “mobile friendly” is top-of-mind for many of us in the content-generation business, but are you also thinking about making it as “people-friendly” as you can? You probably already know that as a best practice you should strive to make sure that your content is accessible to as many people as possible, but you may not be considering captions as part of that accessibility strategy. Here’s why you should.

Read more

Can you use a part-time social media manager to achieve your online marketing goals? Will hiring a part-time social media manager be enough to achieve your goals?  Isn’t social media marketing simply making announcements to a network of people who have signed on to receive your news and tidbits? Isn’t it simply sharing links, images, and videos you find interesting or inspirational? Or is it all about building relationships and finding ways to engage with your prospects and customers? These things are definitely part of social media marketing, but they don’t tell the whole story.

Read more

The Anatomy of a Social Media Policy

The Anatomy of a Social Media Policy

As a business owner, marketing manager, or executive, you may wonder if your company needs a social media policy. After all, nearly everyone we know uses a Facebook account, and lots of people are Instagramming photos of their families, or posting this weekend’s party on Snapchat. How do you protect your business when your staff are loose on the social web? Smart businesses have social media policies which govern the actions of employees in social media, whether on behalf of the company or while on their own time.

Most social media policies are crafted primarily with company protection in mind.  I’d argue that an equally important goal of your policy should be to eliminate confusion on the part of employees, making it safe for them to engage in social media without constantly asking for guidance (or fouling up). Therefore, a good social media policy needs a number of key elements in order to make it easy for employees to follow and clear for HR and executives to interpret. Even if you already have a policy, perhaps it’s worth checking to be sure you’re covering the following eight points.

Read more

“Keep it simple” is good advice when it comes to most things business related, and that includes social media. Why, you ask? Well, the fact of the matter is that some of the simplest things can influence your success with social media. However, it’s also the simple things that many business people overlook or forget to do on a regular basis.

For example, it is simple to share information that is of interest to your audience, striving to make their lives better, easier, or more entertaining rather than posting repeatedly about your business and what makes it so great. That’s simple but good advice, yet it’s easy to get caught up in the idea that we should always push our products and services. Unfortunately, constantly pushing our offerings backfires in a really big way. Likewise, there are many other ways in which the simplest of things threaten to trip up even the most-savvy business people. But, no worries. We’re here to help you avoid falling into some surprisingly simple social media traps.

Read more

This post was co-authored by Christina StricklandCori Jacobs, and Lesley Lloyd.

If you’ve attended any of our social media training sessions, you’ve heard us compare growing social media presences to building a house before. We’ve talked about how you need to build a solid foundation and then the right layers on top of that.

Because construction analogies come easily to me, let’s just roll with, shall we?

Read more

A Lesson in Rebranding from Snapchat

A Lesson in Rebranding from Snapchat

Yes, you read the title right, Snapchat is now Snap. A change of name in the fall told us that the brand is now planning on expanding itself to be more than a messaging network. Since its creation in 2011, Snap has been interesting, unique, entertaining, and fun! You know about the filters (maybe you have used the dog filter a time or two), the disappearing pictures, videos, and chats, the compilation of stories, memories, ads, spectacles, and discovering other news and current events.

Rebranding became necessary to Snapchat in the fall of 2016. You might find yourself in the same shoes now. You can’t hide from rebranding (and that’s a good thing), and you can’t ignore it. If you feel the pressing need to rebrand and don’t know where to start, take a page out of Snapchat’s book on the matter.

Read more

Twitter Hacks for Content Marketing

Twitter Hacks for Content Marketing
Often, business owners try Facebook out as their first venture into social media marketing. They know they need to have a Twitter presence too (because their audience is there), but they often drag their feet, finding Twitter intimidating or believing it’s complicated. The truth is Twitter is no harder to use than Facebook; it’s simply different. But no worries; we have you covered. Here are 8 Twitter hacks to make successful tweeting easier:

Read more

The Ins and Outs of Twitter Chats and Parties

The Ins and Outs of Twitter Chats and Parties

If you’ve been on Twitter for an extended period of time, you’ve seen a Twitter chat and party or two. Maybe you’ve participated in or hosted one or two! It’s one of the ways brands and businesses are connecting on Twitter. Most importantly, chats and parties are a direct connection to your current audience and to the audience you’re trying to reach. We’ve had tremendous success in hosting Twitter parties for some of our clients! Our efforts yielded participation rates of up to 233 (averaging 185 per party) people and 8,194 tweets in just one hour!

Read more

alternatives to vine

alternatives to vine

Twitter through some of us for a loop (pardon the pun) at the end of October, by announcing the closure of Vine, its 6-second video app. This is big news whether you loved and/or were involved with Vine or not. Twitter is now refocusing, and we can’t wait to see what that looks like. In the meantime, social media marketers who have made an investment in the app now need to take serious steps in another direction. If the Vine stars we knew, loved and laughed at can move on, then you can, too. This is a great time for you to revisit your social media strategy to make sure that you have a backup plan if you used Vine, and to make sure the rest of your channels are covered in case one of them bites the dust.

Read more

How to Better Understand Customers

How to Better Understand and Connect with Customers in a Digital World

“How to Better Understand and Connect with Customers in a Digital World” is co-authored by Sharon Hurley Hall and Christina Strickland”

With the majority of adult Internet users spending time on social media sites, it’s no surprise that social media is such an important way to get your audience’s attention and connect with those in need of your products and services. But if there is one thing many businesses have learned the hard way, it’s that talking at your audience simply doesn’t work. That sort of strategy (or lack thereof) results in your message becoming a part of the online background noise.

Read more

Building and Protecting Your Brand Voice on Social Media

Building and Protecting Your Brand Voice on Social Media

“Building and Protecting Your Brand Voice on Social Media” was co-authored by Stephanie Schwab and Christina Strickland

Every brand needs a strong brand voice. What is brand voice, you ask? Essentially, it’s the tone and style you use when communicating with your audience. Your brand voice not only tells your audience who you are and what you have to offer, but also proves critical in engaging your audience members and motivating them. Your brand voice gives your audience a feel for your brand’s personality, and since the explosion and rapid growth of social media marketing, it’s become more important than ever before.

Read more

The Essential Guide for Startups Using Social media

The Essential Guide for Startups Using Social media

In years gone by, it was enough to create some business cards and set up a website, but today you need so much more. Today, your prospects are ever more social online, and your audience will expect to not only see you but also interact with you via social media. Too many startups view social media as an afterthought rather than an essential part of succeeding in business. They soon discover just how critical it is for encouraging interest, building a reputation and developing lasting relationships with potential customers Fortunately, you have this essential guide to help you start off on the right foot.

Read more

how-to-use-live-video-to-marketing-your-brand

They say a picture is worth a thousand words, so what does that mean for live video broadcasting via tools like Periscope, Meerkat, Snapchat, Facebook Live, and Blab? I’m going to say live video is worth a million words. Why? Well, as far as content marketing is concerned, we all know how important it is to educate and inform your audience in a way that is also entertaining. We also know how important it is to reach your customers where they spend time and encourage them to connect with your brand. Live video makes this easy.

Read more

What Brands Should Do on Instagram

What Brands Should Do on Instagram

Instagram has grown by leaps and bounds since its inception. What started off just trying to gain a foothold in the social media arena now has an incredible 400 Million+ people who are active on it monthly, and over three quarters of those users are in the United States. This is an important place to be if you’re serious about your brand. But the competition is fierce! There are many brands that have nailed it on Instagram.

This is both good news and bad news for you. The bad news is that, yes, like I just said, the competition is fierce. The good news is, you’re reading this blog post and we’re going to tell you exactly what they’ve done to become so popular.

Read more

How to Run a Remote Business With the Right Tools

How to Run a Remote Business With the Right Tools

There are many benefits to working remotely. Even if you typically work in a traditional office, you’ve dreamt about escaping to work from somewhere else from time-to-time. This is the lifestyle we at Crackerjack Marketing have adopted and loved for a little over six years now: our team is 100% virtual, and we all work out of home offices (or sometimes on the road when we travel for business or pleasure). While we believe there are huge benefits to working remotely, we do rely very heavily on digital tools to help our team stay in touch and in sync with each other.

Simply put: the right tools help your company, your partners, and (if you’re an agency) your clients work together efficiently and effectively without having to be in the same place.

Read more

how to provide great customer service on facebook

how to provide great customer service on facebook

Social media sites have become more than just platforms for marketing and advertising. They’re also important channels for soliciting and receiving customer service—all in the public eye. In fact, a recent study showed that nearly half of American consumers use social media to ask questions or to talk about their experiences (good and bad). What does this mean for you? How you treat your customers and what they have to say about you is increasingly visible. Mess this one up, and you stand to lose not only one disgruntled customer but a whole slew of prospects.

I’ve already talked about why your brand should be using social media for customer care a few weeks ago. If you’ve been following along here at Crackerjack Marketing, you already understand the importance of how your brand is represented in social.

Read more

How to Get Facebook Fans Without Advertising

How to Get Facebook Fans Without Advertising

Facebook used to be considered a progressive part of a brand’s marketing plan. These days, it’s not “progressive,” it’s an integral part of your plan. Consumers aren’t impressed with the fact you have a Facebook page for your business; expect you to have one.

Of course, merely having a Facebook page with your logo isn’t enough. Consumers also seek out social proof.  In other words, they look for indicators that your business is thriving and responsive, including your number of fans, how often you post and how much your fans interact with your page.

As Facebook’s continued changes to its algorithm have made it harder to get consumers’ attention on this platform, many marketers have turned to paid advertising to help with fan acquisition. We use Facebook advertising for our own clients as well and think it should, most certainly, be included as part of your overall social media marketing efforts.

Read more

social media for customer care

social media customer care

Social media is a viable avenue for providing service to your customers. As more and more consumers embrace social media for personal use, they are also reaching out to companies this way.

Some brands listen and respond better than others, and these are the brands that enjoy increased customer satisfaction and loyalty. In most industries, consumers have a good deal of choice when it comes choosing where to spend their money, so encouraging loyalty is an important goal. In fact, a 2015 study from Garnter revealed that customer service, not price point, is the most competitive factor in the purchase decision.

Customer service isn’t an either or proposition, so you don’t have to choose social media customer service over traditional methods. In fact, you shouldn’t choose one over the other at all. Social media isn’t “up and coming” in the customer service realm, consumers are already taking to their favorite social networks with complaints, suggestions, and compliments.

Read more

Better Twitter Strategy

“4 Steps to a Better Twitter Strategy” is co-authored by Stephanie Schwab and Christina Strickland.

Better Twitter Strategy

With over 106 million users sending more than a total of 140 million updates per day; you can see why we think Twitter is an essential platform for your business. We’ve written about Twitter a lot, everything from finding people to follow, finding content to share and explaining why Twitter Moments matters to your brand.

Now that you’ve gotten the basics down, it’s time to fine tune your Twitter strategy so you can maximize the benefits.

Read more

social media charitable giving campaigns

social media charitable giving campaigns

Have you noticed the rise of brands implementing social media charitable giving campaigns or, as some may know them, “share-to-donate” campaigns? It’s no big surprise. After all, sharing on social media is what people love to do most. When you combine that with a good cause, you’ve usually got a recipe for success. Right?

Well, maybe or maybe not. While it’s true that this type of social media campaign could present a huge opportunity for your brand and your chosen charity, it could backfire on you and generate the wrong kind of buzz if not executed thoughtfully.

The good news is that when done properly, charitable giving campaigns really do create a win-win-win situation for your brand, charity, and community. In this blog post, we’re going to take a closer look at four brands that got it exactly right. We are also going to give you some tips for planning and creating a successful charitable giving campaign.

Read more

Tweet Like a Pro

advanced twitter tips

If you’ve been reading this blog for any length of time, you can probably tell we’re all aflutter about Twitter. Even though we wonder why Twitter is so darn difficult for people, we’re big advocates for using Twitter as part of your overall social media strategy.  It’s a powerful tool for building your business.

What do you do when the ideas just don’t flow as readily as you’d like? What can you do when you’re long on enthusiasm but short on compelling ideas for tweets? No worries! We’ve compiled a list of ideas you can use to get you through those difficult times as well as great resources for finding content to share.

Read more

how to find people to follow on twitter

“How to Find People to Follow on Twitter” was co-authored by Stephanie Schwab and Christina Strickland

how to find people to follow on twitter

You know the influence of Twitter. It is, after all, a powerful and engaging social media platform. But, if you’re not following anyone and no one’s following you, it’s neither powerful nor engaging. You need followers (beyond your family and friends), and you need to be following other interesting Twitter users too. So, how do you do that? We have you covered. Here’s a quick guide to finding people to follow on Twitter.

Read more

why is twitter difficult

why is twitter difficult

I do a lot of social media training, which I really enjoy. I work with small business owners, executives, front-lines social media managers, and people who are trying to gain skills for their next job.

I’ve trained on social media strategy, on blogging, and on just about every platform out there: Facebook, Instagram, Pinterest and YouTube. As well as Twitter.

And it’s really remarkable: Every person I’ve ever trained on Twitter seems to think it’s the most difficult and confusing of all the social networks. So I’ve spent some time thinking about why this is the case. Here’s what I’ve concluded on what makes Twitter difficult.

Read more

Pros and Cons of Social Media Marketing for eCommerce Businesses

Pros and Cons of Social Media Marketing for eCommerce Businesses

One of the most common answers I hear to the question of “how do I grow sales for my eCommerce business” is: social media. But what does that mean? Everyone’s “doing social media,” but are they doing it correctly, and more importantly, does it work for your business?

By “doing social media,” people generally mean: using social media platforms to achieve an objective in your business. For most businesses that objective will be either raising brand awareness or achieving sales. However, there are other objectives such as community engagement, providing customer service, and to humanize your brand.

Read more

5 Things You Should Know About Facebook

5 Things You Should Know About Facebook

We use social media sites every day, but how much do we really understand about how to use them effectively in marketing? To help you, Crackerjack Marketing is creating a series of posts to guide you, and naturally, we’re starting with Facebook.

Read more

digital-sharecropping

digital-sharecropping

Using social media is now a fact of life, but there’s one key mistake business owners have to avoid. If you have an active presence on Facebook, Twitter, LinkedIn, Instagram or whatever social media is best for your business, that’s fantastic, but you must avoid the perils of digital sharecropping. What is it? It’s where you put your eggs in a social media basket and have no web presence of your own.

Read more

twitter moments

twitter moments
Did you notice something different over on Twitter recently? Twitter unrolled its new, and, quite possibly, most important feature called “Moments.” Moments takes what everyone is talking about and puts it into a tidy place for the user to find. Now we don’t have to jump in and get lost, mid-conversation. This is a great way to check out and interact with what’s going on on Twitter, before you dip your toes fully into the stream.

Read more

5-periscope-tips
Getting acquainted with Periscope and learning what it does was an important first step. Now, however, you have to figure out how to use this innovative new social media tool for your brand. Don’t worry. We have you covered with five tips brands can use to make the most of Periscope:

Read more

periscope

No brand can afford to rest on its laurels, thinking last year’s, last week’s or yesterday’s marketing is enough to keep its audience interested and engaged. You have to continually market, finding new ways to gain exposure and get the right people paying attention. One exciting new way to do that is with Periscope.

Read more

instagram ideas for brands

instagram ideas for brands

Visual content is king, and Instagram is its court. More than any other social media platform, Instagram provides your audience with a way to visually connect with your brand, taking a virtual look inside your business. Of course, any social media platform is only as good as the content you post on it. To put Instagram to work for your business, post images that are not only creative, beautiful, inspirational, or fun but also accurate representations of your brand and the subject matter you find important. Above all, aim for fun and interesting, taking care to avoid obvious marketing.

Read more

which social network

which social network

There are already more social networks than we know what to do with. In addition to those trying to fix social networking, like Ello, there are networks for almost every niche. So how do you pick the ones your business should spend time on.

Let’s be clear: it’s almost impossible to do several social networks well on your own. If you’re a small business without an individual or team dedicated to social media, you’ll find it hard to handle all the social media marketing tasks for every network. Unless you’re planning to hire a marketing agency you have to pick a place to start, whether that’s Twitter, Facebook, Pinterest, Instagram, LinkedIn or another network.

Here are some of the questions to ask to help you make the decision.

Read more

social sharing

social sharing

Did you know that among the five most popular words on Twitter are the words please and retweet? That tells you something very important. If you want to encourage people to share your work on social media, sometimes all you have to do is ask. It’s a call to action, social media style. Most people can’t resist a heartfelt appeal mixed with a little politeness. That’s why one of the things it’s most important to master in your content marketing is the call to action.

Read more

Social Media Advertising: Facebook, Twitter & LinkedIn, Oh My!

 

 

 

 

 

 

 

 

 

 

 

Ever wanted to know how to use social media advertising for your business, particularly your B2B business? Look no further – here’s our guide to advertising on Facebook, Twitter and LinkedIn.

We cover general advertising tips, plus capabilities and use for each of the three major social ads platforms.

Feel free to download and share this eBook direct from Slideshare. (Hint: View the Notes for the presentation by clicking on the Notes tab next to comments and statistics.)

And of course, if we can assist with your social media advertising programs, please don’t hesistate to contact us!

Social Media Advertising Overview: Facebook, Twitter & LinkedIn from crackerjackmarketing

f9756b57-646c-475a-8bdc-1d355f00fa23

walking dead

walking dead

What You Can Learn About Social Media From The Walking Dead

You can learn a lot from watching The Walking Dead (TWD), and not just how to survive a zombie apocalypse (Hint: Always stay with Rick and Daryl). Believe it or not, TWD teaches lessons that are critical for social media. Here are 5 social media tips you can take from TWD.

Read more

relationship building

relationship building

We know what you’re thinking: platforms like Facebook and Twitter are perfect for generating leads. And yes, you can use social media for lead generation. But if you focus on that alone, you really don’t get the gist of how this thing works. The be-all and end-all of social media for business is, wait for it: relationship building. Without it, you’re dead in the water.

Read more

social search

social search
With so many social terms whizzing by, it’s easy to forget if you’re coming or going. Maybe you finally have terms like engagement, consumer advocate, and ROI figured out. Well, now we want to toss another one your way — social search. Don’t worry, though. We have no plans to leave you twisting in the wind. We’re going to lay it all out for you, in terms you can understand, without so much as wrinkling your brow.

Read more

annoy your fans

annoy your fans

As in the brick-and-mortar world, it is surprisingly easy to develop social media bad habits. You know how you start out eating ice cream at midnight just a couple of nights per week? Then, before you know it, you’re eating a bowl of the good stuff every night before bed, and packing on the pounds. The same goes for social media. Bad habits snowball until your formerly interested fans wants to hear from anyone but you—anyone.

Often, we develop bad social media habits in the hopes of becoming more efficient and effective, but these no-no’s actually undermine our efforts. Here are 5 ways even smart business people annoy their audiences on social media. Take a look and pledge to avoid them at all costs:

Read more

What Brands Can Learn About Social Media From Game of Thrones

What Brands Can Learn About Social Media From Game of Thrones

Social media doesn’t just emulate life. In some ways, it emulates television too, especially good television like Game of Thrones. If you’re a fan, read on to learn what Game of Thrones has to teach those of us who work with brands who strive for social media success. Not a fan yet? There’s still plenty to learn here. Read up, avoid the spoiler (towards the end), and then start watching.

Read more

What Top Brands Can Teach Us About Social Media

What Top Brands Can Teach Us About Social Media

Social media has changed the way brands reach customers. It has redefined interacting and sharing, provided new ways to use content to promote products and services, and made engagement easier. If that’s not enough, it’s also amplified the voice of the customers. Here’s what three top brands can teach us about social media and viral content.

Read more

Are You Committing These Social Media Sins?

Are You Committing These Social Media Sins?

Facebook, Twitter, Instagram and other social media platforms are part of our daily lives. They serve as highly effective strategies for marketers and as social mirrors and megaphones for individuals. How interactive are you? How well do you know your favorite platform? Are you a social media sinner or saint? There are seven fatal sins of social media. Are you guilty or not? It’s time to find out.

Read more

3 Ways to Use Mobile to Reach Millennials

3 Ways to Use Mobile to Reach Millennials

Do you know a teen or young adult who isn’t tied to their mobile phone? According to Pew Research, 80% of 18-34 year olds own a smartphone – and they’re all using them a lot. If you want your brand to appeal to this audience, implementing an effective mobile marketing strategy is the way to go. But how do you capture the attention of individuals who are always on the go? A good start would be to capitalize on the channels that they always access on their mobile devices.

Read more

reaching teens with social media

reaching teens with social media

Co-Authored by Stephanie Schwab and Archie Alibasa

“The Young and the Restless” is not only a popular American soap opera, it’s also an accurate description of the teens today. According to Forrester Research, teenagers today, including the group considered “millennials,” have a strong need to be connected on the internet more than any other generation.

Read more

How To Apologize To Your Customers

How To Apologize To Your Customers

There’s a right way and a wrong way to handle most things in life, and that includes crises of the technology hacking variety. Two recent hacking crises do an excellent job of illustrating how companies handle crises. One, involving Buffer, occurred in October 2013 and was handled quite well while another, involving Snapchat in January 2014, just wasn’t. One of the major differences between the crisis management demonstrated by these companies? The apology. Customers want to know that the companies they patronize care.

Read more

social media contests

social media contests

Social media contests are win-win opportunities for consumers and brands. Consumers enjoy the opportunity to win something–a gift certificate, a vacation, a t-shirt, a book, or a lamp. Who doesn’t love free stuff? And brands have the opportunity to grow their fan bases, build awareness, and engage with their target audiences. Here’s how contests can benefit your brand:

Read more

Social Listening Like a Rap Star

The social media revolution was – is – all about talking. It’s about putting your ideas out into the world to see how they connect and collide with others’.

But if the social media revolution is about talking, the social media revelation is about listening. (See what I did there? Eh, eh?)

Social listening is a hugely important piece of successful online engagement because it has everything to do with understanding our audience(s), developing a sense of empathy, and speaking to our customers in a language they can relate to. Unfortunately, though, it’s also the step that’s easiest to ignore. Why is that?

Read more

How to Promote Your YouTube Videos for Free

How to Promote Your YouTube Videos for Free

YouTube videos can be an important part of your social media marketing plans. However, creating high-quality, informative, entertaining videos isn’t enough. You’ll need reliable ways of getting the word out and securing the right kind of attention for your videos. Here are several free ways to promote your YouTube videos:

Read more

5 Keyword Tips for Pinterest

5 Keyword Tips for Pinterest

Have a good handle on creating attractive, shareable pins and pinboards? Want to give your pins a boost and ensure that the right people find them? Here are 5 tips for using keywords to draw more attention to your pins and pinboards:

Read more

Social Media and SEO Rankings

Social Media and SEO Rankings

In the past, backlinks were a top focus for boosting SEO rankings. Your position in the search engines was highly dependent on the quality of your backlinks. Today, social media signals are critical to SEO rankings. In fact, according to a Searchmetrics study, 7 out of the top 8 factors that influence SEO ranking are social. This is encouraging if you’re putting time and effort into your social media accounts.

Read more

How To Throw a Social Media Party

How To Throw a Social Media Party

My friend Sree inspired me a while back to think about how to throw a social media themed party, so I’ve been gathering some pins and links about food, decor and activities. Maybe you can use some of these ideas at one of your work or play gatherings.

Read more

How to Use Youtube for content marketing

YouTube can be an effective platform for promoting your products and services in a creative way. Many people find watching a creative video much more interesting than reading simple text on a Get Started with YouTubepage. But success with YouTube marketing requires a solid plan. Start by answering the following questions:

Read more

Help! My 9 Year Old Wants To Be On Instagram!

Help! My 9 Year Old Wants To Be On Instagram!

 

 

 

 

 

 

 

 

 

 

 

What is the “right” age for a child to be involved in social media? This is a question I get asked a lot, both as a practitioner of corporate social media and also as a co-founder of the Digital Family Summit.

Some might think there is an easy answer. Nearly all account-based websites, by necessity of COPPA (Children’s Online Privacy Protection Act), provide terms of service which state that the minimum age for account holders is 13. As a parent, it might be easy to say to a kid, “the rules are 13, you can join when you’re 13, and that’s that.” But this answer is far too simplistic.

Read more

4 Sought-After Instagram Influencers

4 Sought-After Instagram Influencers

Reaching out to respected influencers on any social media platform is a good way to build awareness and credibility for your brand. Many major brands have discovered the benefits of developing relationships with Instagram influentials; these top photogs have the creativity to produce appealing photographs for their brand clients. And bonus: their high follower counts may help you boost your Instagram followers, too, when they show off their work for your brand to their audience.

Here are four Instagram influencers who are among the most sought-after by well-known brands.

Read more

Increasing-Your-Likability-Via-Social-Media

Increasing-Your-Likability-Via-Social-Media

While many use social media for marketing, it also has the potential to help in other ways. One of the most important is improving likability. Though likability is a simple thing, it can have a huge influence on sales. People want to do business with companies with good reputations, and taking that one step further, they want to do business with other people. And since no one is eager to do business with people they don’t know or individuals they don’t like, likability can be a huge part of sales potential in small business.

Read more

Is Your CEO Fluent in Social?

Is Your CEO Fluent in Social?

My four-and-a-half year old is learning the finer points of the English language. Like the fact that the plural of “mouse” is “mice,” not “mouses” or “mices.” Until I started teaching him these kinds of English nuances, I’d forgotten how hard it is to learn a language from scratch.

This got me thinking about how we’ve all learned social media. For my son’s generation up through the current crop of college kids, social media is part of the fabric of their existence. They don’t give any thought to the concepts of short-form text content, sharing video, or checking in to a location. But for most of us, most likely including you, we’ve learned social media the hard way: as if it were a foreign language we have to learn from the ground up.

Read more

A Guide to Successful Pinterest Promotions

Co-Authored by Stephanie Schwab and Christina Strickland

Planning a social media contest? Pinterest tops the list of the best platforms on which to run contests and promotions. Why?

It’s pretty laid-back on the rules and easy to use, offering loads of room for creativity. Ready to get started? Here are some tips for making your Pinterest contest a success:

Read more

Social Media Spring Cleaning

Social Media Spring Cleaning

Spring is fast approaching, and you may have plans for spring cleaning in mind. Don’t limit the spring cleanup, clear out, and reorganize to your home, however. A brand-new season is a good time to make a fresh start with your social media accounts as well. Get rid of all that old information and web clutter, add new contacts, and post some fresh content! Here are 5 social media spring cleaning ideas to help you get better organized, become more efficient, and engage with your audience:

Read more

3 Great Examples of B2B Companies Using Instagram

3 Great Examples of B2B Companies Using Instagram

As far as image-driven social sites go, Instagram has proven its value for sharing fresh, creative content. Far from being merely pretty, Instagram provides brands with the chance to engage markets visually, establish an emotional connection, and increase their followers. However, B2B brands often overlook Instagram, believing it’s better for fashion, news and travel companies.

Some of the other reasons B2B marketers often don’t even consider Instagram is because they don’t feel they have enough visual content. Christopher Penn has a great visual marketing exercise to make even those of us who feel we can’t think visually feel more compentent, and we’ve rounded up some of our best visual content tips on our blog.

Read more

Does Facebook for B2B Really Work

Facebook for B2B Brands

If you read my recent post on Social Media Explorer, you know that I’m not really a fan of Facebook for B2B (business-to-business) businesses. That’s because Facebook is generally a personal domain. People may be willing to connect to brands which intersect with or enhance their personal lives, but I’ve seen resistance amongst Facebookers when faced with messaging from a B2B brand (clearly targeted at their business lives). Read more

Boost Sales Via Social Media Recommendations

Boost Sales Via Social Media Recommendations

Success in business requires a willingness to evaluate the steps you have taken and make changes when and where necessary to meet your goals. And if you’ve been focusing your social media strategies on ads alone, now is the perfect time to reconsider and make a change. Why is a change in order? It’s simple: Today’s consumers are making more of their buying decisions based on the recommendations of their peers. To get more of their dollars, you have to make it onto and stay on their social-sharing radars.

According to Nielsen’s Global Trust in Advertising and Brand Messages Report, the majority of consumers consider recommendations from their peers far more worthy of attention and trust than any form of advertising, including social ads. In fact, more than 90 percent of the consumers polled said they have more faith in earned media, which includes social media recommendations, than other advertising options.

Read more