What’s a Customer Journey and Why Does It Matter?
Anytime you secure a new (or recurring) customer, how much do you think about how they arrived at that decision? Getting a sale is a well-deserved victory, to be sure. Yet, there’s great opportunity in paying attention to how those customers ended up coming to you—and how they decided to buy.
This is what’s known as the customer journey.
Now, if you’re thinking, “this is just one more thing I need to add to my never-ending list,” don’t worry. Understanding the customer journey isn’t some complicated matrix you need to absorb in order to understand your customers’ and prospects’ tendencies. In fact, with just a few simple steps, you can optimize your business and marketing efforts—and convert more customers as a result.