Entries by Sharon Hurley Hall

Why Businesses Should Care About Facebook Featured Photos

If you’ve been paying attention to your personal Facebook account in recent weeks, you’ve probably noticed a new feature: Facebook featured photos. Although this addition is currently available for personal profiles only, it’s worthwhile for businesses to pay attention to it, as there’s always a chance it might migrate over to business pages one day. Before […]

5 Things You Should Know About Facebook

We use social media sites every day, but how much do we really understand about how to use them effectively in marketing? To help you, Crackerjack Marketing is creating a series of posts to guide you, and naturally, we’re starting with Facebook. 1. User Numbers are Huge If you’re serious about social media, you can’t […]

5 SEO Changes That Will Affect Your 2016 Strategy

  If you’ve been paying attention to search engine optimization (SEO) this year, you know that things have changed. That has big implications for how you handle SEO in the year to come. 1. Goodbye Keywords; Hello User Intent Once upon a time, a focus on keywords was the hallmark of good SEO. That’s been […]

Memes for Marketing: Should You Use Them?

  Is it possible to go a whole day online without seeing a meme? Wherever you look on social media, you find those amusing combinations of images and text sending a short, sharp message. Originally a meme was simply “an idea, behavior, style, or usage that spreads from person to person within a culture” (Merriam-Webster) […]

Why It’s Worth Investing in Content Marketing

  Many people don’t trust advertising any more, especially millennials. That’s why you need content marketing. If you create content that speaks directly and personally to your target customers, they are more likely to trust you. And if their friends also recommend your content, you will win their trust and loyalty and they are more […]

Exploring Mobile and Social Analytics

In my last post I explained some of the insights analytics offers to help you improve your marketing campaigns. This time round, I’d like to look at two aspects of analytics in more detail: social and mobile analytics. Over the last couple of years, Google has enhanced these features significantly, so it’s worth seeing what […]

How to Improve the Success of Your Marketing Campaigns with Analytics

It’s only a small snippet of code, but it’s the difference between knowing whether your marketing is working or failing miserably. I’m talking about analytics software, which packs a powerful punch in terms of helping you to understand your website, social media profiles and customers and letting you know whether you’re succeeding in getting attention […]