Entries by Lesley Lloyd

A Lesson in Re-Branding from Snap (Snapchat)

Yes, you read the title right, Snapchat is now Snap. A change of name in the fall told us that the brand is now planning on expanding itself to be more than a messaging network. Since its creation in 2011, Snap has been interesting, unique, entertaining, and fun! You know about the filters (maybe you […]

The Ins and Outs of Twitter Chats and Parties

If you’ve been on Twitter for an extended period of time, you’ve seen a Twitter chat and party or two. Maybe you’ve participated in or hosted one or two! It’s one of the ways brands and businesses are connecting on Twitter. Most importantly, chats and parties are a direct connection to your current audience and […]

3 Ways to Deliver Successful Content

Content marketing is the bridge between you and your target audience – it connects you to people you otherwise might never reach. The goal of your content is to get the audience so interested in your content that they can’t help but cross the bridge to your side. However, we all know that sometimes our […]

How to Run a Remote Business With the Right Tools

There are many benefits to working remotely. Even if you typically work in a traditional office, you’ve dreamt about escaping to work from somewhere else from time-to-time. This is the lifestyle we at Crackerjack Marketing have adopted and loved for a little over six years now: our team is 100% virtual, and we all work […]

Charitable Giving Campaigns Best Practices and Examples

Have you noticed the rise of brands implementing social media charitable giving campaigns or, as some may know them, “share-to-donate” campaigns? It’s no big surprise. After all, sharing on social media is what people love to do most. When you combine that with a good cause, you’ve usually got a recipe for success. Right? Well, […]