Influence Marketing

Influence Marketing Archives | Crackerjack Marketing Blog

Influence Marketing isn’t new. Brands have been using celebrity endorsements to capture consumers’ attention for ages. Today’s consumers are very savvy and these days “celebrity” doesn’t lend as much credibility to brand has it used to.

What’s a brand to do? Let’s look at the data. 68% of consumers trust online opinions from other consumers; 47% of U.S. readers consult blogs to find new trends and ideas; on average, consumer conversion rate is 3-10 times higher when the information is shared by someone they trust online.

If you’re putting the pieces of the puzzle together, you realize that working with an online influencer can significantly increase brand awareness and sales. There’s more to it than “cold-pitching” your products for review. Working with influencers means building a genuine relationship with the right people at the right time.

If you’d like to find out more about how influence marketing can help your brand, please feel free to contact us through the chat window (down there, in the lower-right corner of your browser) or contact us by filling out this form.

Influencer Tips to Make You the One All Brands Want to Hire

Influencer Tips to Make You the One All Brands Want to Hire

Being an influencer wasn’t even a thing ten years ago.

In fact, if someone asked you what you do for a living and your answer was “I’m an influencer” you would sound like a pretty nefarious person out to do some pretty nefarious things.

In today’s landscape, however, being an influencer means that you are a powerful and engaging member of the online marketing community making bank for getting things done!

Read more

influencer-marketing-isnt-working

With over 100 billion active users on Facebook, and one million people using Instagram monthly, social media is a definitive part of our communication culture.

Among the average daily users wanting just to connect with friends and share fun pics of their kids, are what we call influencers, individuals with large, vibrant communities and audiences who tune in to connect with them on a regular basis.

And they are powerful.

Read more

What's Wrong With Your Customer Service?

What's Wrong With Your Customer Service?

Poor customer service is among the primary complaints customers have when dealing with companies of all sizes. And it’s far from just an annoyance. Some customers will stop patronizing a company completely after a poor customer service experience. Wondering what’s most likely to go wrong? Here are 5 of the main things likely to go wrong with your customer service:

Read more