You can publish great content that might be worthy of some coverage, but if a reporter or journalist doesn’t know who to contact or can’t easily find the information they are looking for, that journalist might pursue a different source for their story, meaning you’d miss out on some great PR coverage.
Like every aspect of inbound marketing, social media is constantly evolving. Once upon a time, when marketing on Twitter and Facebook was in its infancy, auto-uploading the same posts to both platforms were considered acceptable and efficient. For the savvy inbound marketer, those days are over. While efficiency is important, it should never be at […]
The online advertising world is getting increasingly complicated with a growing variety of platforms to choose from. Google and Facebook are the giants in the field: Google accounts for a 78% share of the total US search ad market and Facebook ads generated over $9 billion in revenue for the company in Q2 2017. However, marketers should be looking at other platforms, too, as they often have value with more precise targeting and specialized demographics.
In every niche market, the desire for growth among small businesses is ever present. Most people prefer to experience measurable growth as constantly as possible. However, if your daily activities are misaligned with the long-term goal of growing your business, that growth will continue to elude you for a long time to come.
Depending on the size of your business, you are probably wearing too many hats already. This means that with each passing day, you could have multiple responsibilities in management, leadership, marketing, accounting, customer support and many others. Consequently, you feel helplessly trapped in busyness.
When you think of marketing genius, the team behind Apple, Inc. may come to mind. The technology company dominates the internet, cell phone, and entertainment use across the globe. Apple is synonymous with success and technological innovation.
Creating an agile team is more or less considered as a must for today’s entrepreneur, assuming you have a small, bootstrapped business. As global trends show, more and more successful businesses follow lean startup model methodology; therefore, creating an agile company and adding additional layers of flexibility and responsiveness to your team structure can really boost your results. Luckily, it’s not all that difficult to create an effective organization. Following are a couple of neat tricks you can resort to in order to add agile in front of your team.