Your Twitter bio is one of the most important pieces of content you will write on Twitter. People will use it in search, to find people that match their interests. They will use it to decide whether to follow you back when you follow them. You only have 160 characters, so it’s important to make the most of every one. When you first get started, do the best you can to describe yourself but don’t worry too much, because your bio can easily be changed. There are different styles of bio but it’s best to stick to some general rules; at least until you become a household name, and then you can do whatever you want.
- Use keywords that are descriptive of your work (realtor, chef, or copywriter)
- Modify these terms with specific words that help set you apart (realtor in Topeka, Asian-fusion chef or email copywriter)
- Add something personal about yourself if you occasionally tweet about it (tennis, mom, eats out a lot)
- Even in 160 characters, your bio can have a “voice.” If it does, make sure it’s in keeping with your brand voice. The tone can be humorous, friendly, coy or sophisticated, as long as it is in keeping with the image you want to present
- Make use of the link that can be added to your bio (this will usually be your website), but you may also add a link in your Twitter bio if you have more than one site you want people to look at to learn about you. Don’t use a shortened URL if you can avoid it, because those links are also powerful branding for you (especially assuming they’re your blog or company website)
Remember that your bio is your way of saying hello to potential followers. You don’t want to be too salesy when you do it. Think about who you want to appeal to and what might interest those people. Take your time crafting your Twitter bio and modify it as you learn from your experience on Twitter what types of content appeal to your followers the most.
Please share your favorite bio examples in the comments; we’ll compile a list of powerful Twitter bios in a future post.
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- Finding Your Brand Voice - July 27, 2015
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