Entries by Guest author Brittany Hall

Why You Should Encourage and Share B2B Customer Reviews

There are many reason why you should encourage customer reviews in your marketing strategy. If you’re a software company, you can often find helpful reviews on software review sites. Using reviews from actual customers provides potential customers with real use cases, which can better help them make a decision whether to use your product, as well as improve trust in your company. Consumers today highly value other consumers feedback and opinions, and often rely heavily on reviews for purchase decisions.

3 Ways to Use Mobile to Reach Millennials

Do you know a teen or young adult who isn’t tied to their mobile phone? According to Pew Research, 80% of 18-34 year olds own a smartphone – and they’re all using them a lot. If you want your brand to appeal to this audience, implementing an effective mobile marketing strategy is the way to go. But how do you capture the attention of individuals who are always on the go? A good start would be to capitalize on the channels that they always access on their mobile devices.