There are many reason why you should encourage customer reviews in your marketing strategy, even if you’re in a B2B (business-to-business) industry. If you’re a software company, you can often find helpful reviews on software review sites. For other types of B2B companies, using reviews from actual customers provides potential customers with real use cases, which can better help them make a decision whether to use your services or product, as well as improve trust in your company. Consumers today highly value other consumers feedback and opinions, and often rely heavily on reviews for purchase decisions. When you solicit and display B2B customer reviews on your site or in your marketing materials, you create social proof that your business has been valuable to others.
As a social media consultant, I get asked this question all the time: Which social media platform should I use for my business. And my answer is always the same: It depends.
Of course, there are many variables to consider when determining your marketing strategy, and your use of social media platform(s) should be part of that strategy. And your personal preferences, or available resources, must be part of the decision making process. If you hate yourself on video, YouTube may not be your first or best choice of social channels for your business. If you don’t like to take and manipulate photographs, Instagram won’t work for you.
If you know anything about science fiction, you know that there are two types of bots in the world: good bots and bad bots. Good bots, when implemented by businesses, can be a semi-automated way to talk to visitors on your website. Businesses, of course, want to take advantage of good bots while avoiding the bad. Since 2018 seems like it will be the year for using chatbots for business, let’s investigate how your business can use chatbots in your own marketing efforts. To start, let’s take a look at what bots are and how they got to where we are today.