Your brand story is so much more than a collection of facts about your business. It’s even much more than how you feel about your company and what makes it tick. It’s a unique, complex combination of the facts about your brand blended with the emotions your brand stimulates in its customers. Essentially, it’s a human-to-human representation of your business. Fans are already posting to Instagram and Facebook, why not empower them and harness their user-generated content for brand marketing?
Creating remarkable content can be a great way to generate inbound media coverage for your business. In fact, we’ve seen many businesses successfully use this very tactic, conducting studies and publishing reports using industry statistics to attract the attention of media publications and bloggers. Heck, at HubSpot, we do it, too!
But once you’ve put that great, PR-worthy content out there into the online world, are you making it easy for interested media folks and bloggers to contact you about it? What if they have a question about a certain statistic you mentioned, or they want to interview one of your business’ executives? Would they be able to easily find and get in touch with the right person at your company? Could they gather all the information they’re looking for if they decided to write more in-depth coverage of your business?
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