Have you ever Googled anyone? How about yourself or your brand? As a marketer and business owner, you know that showing up in “search” is important (the higher the better!). It’s an essential component of online marketing. You want to be in as many places as people are looking for you.
If you have the budget, investing paid search can help. But, there are other things you can do besides relying on organic search ranking and paid search engine marketing. Have you heard of social search? It’s a strategy that can really contribute to your marketing efforts—and at a minimal cost if you approach it the right way.
What Exactly Is Social Search?
“Just Google it” has become part of our regular vocabulary over the last couple decades—making “Google” a verb, as well as a noun. Now, it’s no longer the only go-to search engine. In fact, recent data reveals that many people are turning to social media platforms like YouTube, Instagram, and TikTok as their search engines of choice.