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8 Twitter Hacks for Better Content Marketing

Twitter Hacks for Content Marketing
Often, business owners try Facebook out as their first venture into social media marketing. They know they need to have a Twitter presence too (because their audience is there), but they often drag their feet, finding Twitter intimidating or believing it’s complicated. The truth is Twitter is no harder to use than Facebook; it’s simply different. But no worries; we have you covered. Here are 8 Twitter hacks to make successful tweeting easier:

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The Ins and Outs of Twitter Chats and Parties

The Ins and Outs of Twitter Chats and Parties

If you’ve been on Twitter for an extended period of time, you’ve seen a Twitter chat and party or two. Maybe you’ve participated in or hosted one or two! It’s one of the ways brands and businesses are connecting on Twitter. Most importantly, chats and parties are a direct connection to your current audience and to the audience you’re trying to reach. We’ve had tremendous success in hosting Twitter parties for some of our clients! Our efforts yielded participation rates of up to 233 (averaging 185 per party) people and 8,194 tweets in just one hour!

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How to Tweet Like a Pro

advanced twitter tips

If you’ve been reading this blog for any length of time, you can probably tell we’re all aflutter about Twitter. Even though we wonder why Twitter is so darn difficult for people, we’re big advocates for using Twitter as part of your overall social media strategy.  It’s a powerful tool for building your business.

What do you do when the ideas just don’t flow as readily as you’d like? What can you do when you’re long on enthusiasm but short on compelling ideas for tweets? No worries! We’ve compiled a list of ideas you can use to get you through those difficult times as well as great resources for finding content to share.

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How to Find People to Follow on Twitter

“How to Find People to Follow on Twitter” was co-authored by Stephanie Schwab and Christina Strickland

how to find people to follow on twitter

You know the influence of Twitter. It is, after all, a powerful and engaging social media platform. But, if you’re not following anyone and no one’s following you, it’s neither powerful nor engaging. You need followers (beyond your family and friends), and you need to be following other interesting Twitter users too. So, how do you do that? We have you covered. Here’s a quick guide to finding people to follow on Twitter.

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Why Is Twitter So Darn Difficult for People?

why is twitter difficult

I do a lot of social media training, which I really enjoy. I work with small business owners, executives, front-lines social media managers, and people who are trying to gain skills for their next job.

I’ve trained on social media strategy, on blogging, and on just about every platform out there: Facebook, Instagram, Pinterest and YouTube. As well as Twitter.

And it’s really remarkable: Every person I’ve ever trained on Twitter seems to think it’s the most difficult and confusing of all the social networks. So I’ve spent some time thinking about why this is the case. Here’s what I’ve concluded on what makes Twitter difficult.

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Social Media Advertising: Facebook, Twitter & LinkedIn, Oh My!

Social Media Advertising: Facebook, Twitter & LinkedIn, Oh My!

 

 

 

 

 

 

 

 

 

 

 

Ever wanted to know how to use social media advertising for your business, particularly your B2B business? Look no further – here’s our guide to advertising on Facebook, Twitter and LinkedIn.

We cover general advertising tips, plus capabilities and use for each of the three major social ads platforms.

Feel free to download and share this eBook direct from Slideshare. (Hint: View the Notes for the presentation by clicking on the Notes tab next to comments and statistics.)

And of course, if we can assist with your social media advertising programs, please don’t hesistate to contact us!

Social Media Advertising Overview: Facebook, Twitter & LinkedIn from crackerjackmarketing

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Critical Twitter Lessons to Aid Your Marketing

Critical Twitter Lessons to Aid Your Marketing

Twitter is one of the big boys when it comes to social media marketing. If you’ve yet to begin using it for your business or don’t know how to use it well, this post is for you! The following articles will get you up to speed and help you use your Twitter account as an effective marketing tool.

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What’s So Special About Twitter?

What's So Special About Twitter?

 

We all know that Twitter is a household name when it comes to social media, but just why is it so special? What makes this social media platform the success it is? I’m a huge, and therefore hugely biased, user and supporter of Twitter, and there are over 200 million other active users.

These are just a few of the ways that Twitter differs from other social platforms and why I think it’s poised for ongoing success.

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10 Ways Businesses Can Use Twitter

10 Ways Businesses Can Use Twitter

Wondering if Twitter can help your business? The answer is a resounding, “Yes!” Read on for 10 ways you can use Twitter for your small business:

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Twitter for Writers

twitter for writers

I recently presented “Twitter for Writers” at the Business of Pet Writing Conference and at the ASJA 41st Annual Writers Conference.

Twitter is one of my favorite social media topics to present on; as a longtime user (I joined with my first, now dormant, account in early 2007) I’ve found it consistently the most valuable tool in my arsenal. It’s my go-to resource for news and information daily; I’ve learned about nearly every major world event in the last three or four years through my Twitter stream. I’ve also made amazing connections through Twitter, including wonderful friends as well as clients. Accordingly, I feel pretty passionate about why everyone should use Twitter (though I know not everyone will) and I think that passion comes through when I present about it.

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5 Simple Ways to Show Love to Your Twitter Followers

5 Simple Ways to Show Love to Your Twitter Followers

Valentine’s Day is drawing closer and love is in the air. You don’t need a special day to show your appreciation to your Twitter followers; anytime is a good time! Here are 5 easy ways you can show your Twitter community you care:

1. Thank your new followers for following you. Take the time to read each new follower’s bio and make your “Thank you” tweet personal.

2. Retweet their tweets and share their links. If your Twitter followers are sharing good content, help expand their reach and share it with your other followers too.

3. Give them a #FF mention. #FF is the popular “Follow Friday” meme on Twitter. As the name suggests, this is done on Fridays and is a means of recommending other Twitter users to folllow.

4. Follow them back. We don’t advocate follow spam Twitter users, but you can show your appreciation to your Twitter followers simply by following them back.

5. Listen & respond thoughtfully. The biggest compliment one can pay to another Twitter user is to actually read their tweets and respond. It’s simple enough but has the biggest impact.


By taking the time to do these simple things, you’ll not only show appreciation for your Twitter family, your Twitter experience will be that much richer and rewarding for both you and your followers.

What’s The Best Follower to Following Ratio on Twitter?

What's The Best Follower to Following Ratio on Twitter

The answer is: It depends! When you first join Twitter and get started, you will mostly likely be following more people tand have fewer followers. When you’re just getting rolling, don’t worry too much about your followers.

Find people to follow who truly interest you. Keep in mind that when you follow someone who follows very few people but has many followers, it is not likely that you’ll get followed back. That’s fine. Choose important people to follow, but also choose those with a better balance of following-followers and it’s likely that some will reciprocate and follow you.

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How To Schedule Your Tweets For Maximum Exposure

Sharing links with your Twitter followers is a great way to share industry-related information, keep your followers up-to-date and, and keep them entertained.  To do this, though, you need to be tweeting these links when most of your followers are online and likely to see them.  Given time zone changes and the differences in individual schedules, it can be difficult to know exactly when to send tweets for maximum effectiveness; even harder still is to be at your computer, ready to push the send button at exactly those times.

 

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Fortunately, there is a simple, free tool called Timely which takes the guesswork out of Twitter timing and also allows you to schedule tweets in advance, so you can get out from behind your desk.  With Timely, your content will get the best possible engagement in terms of link-clicks and retweets.  Timely is extremely easy to use, so we recommend it for people who are eager to ramp up their Twitter efforts and start to publish a lot of content.

In order to use Timely, simply go to Timely.is, connect your Twitter account and enter a tweet and a link. The tweet will then be scheduled for you, in order to generate maximum exposure based on the Twitter habits of your followers.  Timely even offers a toolbar button so you can submit and schedule links as you’re browsing the Internet and come across something relevant and interesting to your community.

Timely  determines the best time for your tweet is by analyzing your last 199 tweets for link clicks and retweets.  It also keeps a historical record of the tweets you send through their service, allowing you to see the number of clicks, retweets and reach over time.  Looking at your tweet history, you’ll learn a lot about what people responded to, shared and clicked on. And that’s one of the greatest features of social media. You’ll be able to experiment, learn from your results and get better every day.

Do you use a Twitter scheduling tool? Have experience with Timely or any others? Please share your experiences in the comments.

Note: Social Media School has no relationship with Timely except as a user.

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