Posts

Why Businesses Should Care About Facebook Featured Photos

facebook featured photos

When it comes to marketing your brand or business through social media, you really can’t ignore the potential that a Facebook page has to offer. Chances are that if you have a business, you more than likely have a business page on Facebook, and most of your current or prospective customers are already using the platform as well. But are you using Facebook Featured Photos to your advantage – both for your business and personally?

The bottom line is, utilizing Facebook and all of it’s ever-changing features should be incorporated as an essential part of your marketing strategy.

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6 Crucial Tactics to Improve Your Facebook Advertising Efforts

6 Crucial Tactics to Improve Your Facebook Advertising Efforts

Facebook is an excellent place to post ads for your brand. Why, you ask? Though most advertising questions don’t have a simple answer, this one definitely does. Essentially, just about everyone is on Facebook in some capacity or another, so advertising there means more and better chances to reach your audience. Just what do we mean by everyone? Well, upwards of 70 percent of adults spend time on this platform. With well-targeted ads and a good strategy, you can reach a significant portion of your audience, whether you’re targeting a B2C or B2B audience.

Of course, the fact that everyone is on Facebook is really just the tip of the iceberg. There’s also the fact that Facebook really makes it easy to hone in on a particular audience based on locations, demographics, interests, behaviors, and connections. And once you target a particular audience, there is so much you can use Facebook ads for, including boosting likes and engagement and increasing website clicks and conversions. You can do all of this on the budget you set AND use Facebook’s tools to track your progress, so you can easily optimize your ad campaigns.

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How to Provide Great Customer Service Using Facebook

how to provide great customer service on facebook

Social media sites have become more than just platforms for marketing and advertising. They’re also important channels for soliciting and receiving customer service—all in the public eye. In fact, a recent study showed that nearly half of American consumers use social media to ask questions or to talk about their experiences (good and bad). What does this mean for you? How you treat your customers and what they have to say about you is increasingly visible. Mess this one up, and you stand to lose not only one disgruntled customer but a whole slew of prospects.

I’ve already talked about why your brand should be using social media for customer care a few weeks ago. If you’ve been following along here at Crackerjack Marketing, you already understand the importance of how your brand is represented in social.

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7 Ways to Gain Facebook Fans Without Using Paid Ads

How to Get Facebook Fans Without Advertising

Facebook used to be considered a progressive part of a brand’s marketing plan. These days, it’s not “progressive,” it’s an integral part of your plan. Consumers aren’t impressed with the fact you have a Facebook page for your business; expect you to have one.

Of course, merely having a Facebook page with your logo isn’t enough. Consumers also seek out social proof.  In other words, they look for indicators that your business is thriving and responsive, including your number of fans, how often you post and how much your fans interact with your page.

As Facebook’s continued changes to its algorithm have made it harder to get consumers’ attention on this platform, many marketers have turned to paid advertising to help with fan acquisition. We use Facebook advertising for our own clients as well and think it should, most certainly, be included as part of your overall social media marketing efforts.

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5 Things You Should Know About Facebook

5 Things You Should Know About Facebook

We use social media sites every day, but how much do we really understand about how to use them effectively in marketing? To help you, Crackerjack Marketing is creating a series of posts to guide you, and naturally, we’re starting with Facebook.

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Social Media Advertising: Facebook, Twitter & LinkedIn, Oh My!

Social Media Advertising: Facebook, Twitter & LinkedIn, Oh My!

 

 

 

 

 

 

 

 

 

 

 

Ever wanted to know how to use social media advertising for your business, particularly your B2B business? Look no further – here’s our guide to advertising on Facebook, Twitter and LinkedIn.

We cover general advertising tips, plus capabilities and use for each of the three major social ads platforms.

Feel free to download and share this eBook direct from Slideshare. (Hint: View the Notes for the presentation by clicking on the Notes tab next to comments and statistics.)

And of course, if we can assist with your social media advertising programs, please don’t hesistate to contact us!

Social Media Advertising Overview: Facebook, Twitter & LinkedIn from crackerjackmarketing

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Is Facebook Right for Your B2B Brand?

Facebook for B2B Brands

If you read my recent post on Social Media Explorer, you know that I’m not really a fan of Facebook for B2B (business-to-business) businesses. That’s because Facebook is generally a personal domain. People may be willing to connect to brands which intersect with or enhance their personal lives, but I’ve seen resistance amongst Facebookers when faced with messaging from a B2B brand (clearly targeted at their business lives). Read more

How Can Facebook Benefit My Business?

How Can Facebook Benefit My Business?

Facebook has become a household name, and just about everyone seems to have a Facebook account or at least some interest in logging on. If you’ve hesitated to use Facebook for business, now is a great time to jump in. There are many benefits to creating a Facebook page for your business. Here’s just a few of the benefits the website has to offer:
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8 Types Of Content For Facebook Business Pages

8 Types Of Content For Facebook Business Pages

Your Facebook business page is just one more point of contact for your business.  It’s a way for customers to reach you and a way for you and your community to have conversations.

Before we can answer the question of what to say on Facebook, you need to consider what type of image or personality you want to project. How does your brand “sound” when it talks to people? Are you funny, informative, authoritative, compassionate, serious, helpful, inspirational? List the words that describe the personal side of your brand and you’ll have a hint of what to say and how to say it.

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Editorial Calendar Continued: Creating a Facebook Calendar

As a further extension to my series on editorial calendars, let’s talk about Facebook.  If you’re running a Facebook brand/fan page, you’ll want to create an editorial calendar for that, too.

Facebook needs an editorial calendar too
Given how many friends people have, and how quickly status updates get pushed down on people’s home pages, Facebook recommends that brands post status updates at least twice per day in order to capture the greatest audience for your brand content.  That means creating (and posting) 10 to 14 updates per week (depending on if you include weekends – which Facebook recommends but most brands don’t do).  That’s a lot of content!

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