The LinkedIn bio, also known as the LinkedIn summary, is the ‘About’ section where you introduce yourself in up to 2,000 words.
It serves as your first impression and a quick way to showcase your value to potential connections. It paints a complete picture of you beyond your title and educational qualifications.
But how do you create one?
Our article takes you through the steps to write a compelling bio and the must-have elements to put in your bio. We’ve also compiled the best LinkedIn bios in each category. So whether you’re an IT expert, entrepreneur, or marketing expert, there’s something for you.
Buckle up!
Want a hassle-free method to write your LinkedIn bio?
Our services at Crackerjack Marketing include executive LinkedIn branding. We can help you create your LinkedIn from scratch or improve it. We will strategically optimize each section of your profile, including the LinkedIn bio.
Connect with us and maximize the potential of your LinkedIn profile.
What Makes a Good LinkedIn Bio?
So, what should be in a good LinkedIn bio?
Check out the 5 key components:
1. A Hook
With over 1 billion LinkedIn profiles, your bio is your opportunity to stand out. A catchy opening line can grab attention and compel people to read more about you.
Your opening line is your first impression. Make it count.
2. Readability
Your bio should be concise and easy for the eyes to read. Break up the text into short paragraphs and incorporate bullet points. To make it appealing, consider adding relevant emojis.
You can also use bolding to emphasize key aspects of your bio.
3. Narrative Writing
Think of your LinkedIn bio as a story. It should tell people who you are and what experiences you have.
Don’t just list your job titles; share your passion and key accomplishments. Personalize your bio to make it shine.
4. Niche Specific Keywords
Research and include industry-specific keywords. Focus on demonstrating your capabilities through examples and achievements while naturally incorporating relevant keywords that improve your search visibility.
Remember not to overuse or stuff keywords into your bio unnecessarily.
5. Relevance to the Target Audience
Who are you trying to impress? What words would you want them to hear?
For instance, if you’re a software Engineer, use words like ‘Python’ and ‘JavaScript’ that your clients are looking for.
What to Put in a LinkedIn Bio
Want a LinkedIn makeover and to make your bio a head-turner?
Here’s what to put in your bio:
- Education Background: Mention the degree, major/minor, and the institution from which you graduated. Include certifications that are relevant to the role you want.
- Profession: Clearly state your current job title and summarize your responsibilities and areas of expertise.
- Passion: What drives you other than the paycheck? Share what you’re most passionate about in your career to connect with like-minded individuals and nurture meaningful relationships.
- Your Success Stories: Call out significant achievements demonstrating the skills and experience required for the target role.
- Your Career Story: Highlight the most relevant parts of your job history related to the desired role.
- Life Outside Work: Share your hobbies and interests to give your bio a touch of a well-rounded personality.
- Skills: While hard skills are essential, consider mentioning soft skills like leadership and communication to set yourself apart from the competition.
- Recommendations: Add a short testimonial from a former boss or coworker to build trust and credibility.
- Multimedia Elements: Go beyond text. Include videos and slideshows to give a comprehensive view of your work.
- Contact Information: Include your contact details in your bio so potential employers and clients can reach you.
How to Write a LinkedIn Bio That Converts
Ready to write a LinkedIn bio that converts?
Here’s what you need to do:
1. Start with a Catchy Opener
Only the first three lines of your bio are visible. Draw your readers in with a hook that sparks interest and entices them to click ‘see more.’
You could include a statistic, a thought-provoking question, or a bold statement.
2. Highlight Your Specialties and Skills
Once you’ve hooked your reader, it’s time to showcase your expertise. Briefly explain what you do and mention skills relevant to your job title.
Use keywords throughout your bio to increase your visibility to potential clients.
3. Provide Data as Proof of Your Expertise
You’ve mentioned what you are and what you do, but why would any hiring manager believe what you say?
Share data that proves you’re an expert. You can do this by backing up your claims with quantifiable achievements.
4. Highlight Your Professional Goals
Where do you see yourself in 5 years? Briefly tell the reader your career aspirations and future goals.
This shows your level of commitment and helps hiring managers or potential clients know whether you are a good fit.
5. Include a Call to Action
After you’ve shared your professional expertise and highlighted your goals, you need to tell your readers what to do next. Examples of calls to action are ‘connect with me’ or ‘visit my website.’
Still unsure about these steps?
Writing the perfect LinkedIn bio can be a total breeze with Crackerjack Marketing. Whether you’re an entrepreneur or a company looking to enhance your professional presence, we’ve got you covered.
Let’s work together, and let us help you create standout bios that convert.
Best LinkedIn Bio Examples
This section walks you through 5 impressive LinkedIn bios examples in different categories, alongside some expert tips you can use to create your profile.
Best LinkedIn Bios For Entrepreneurs
Want to transition to entrepreneurship?
Check out these impressively written bios to market your skills effectively:
1. Neil Patel
Neil Patel is an infamous digital marketer, so it’s no surprise his LinkedIn bio is impressive.
So, what has Patel done well in his bio?:
- With a few lines, Neil Patel introduces himself as a best-selling author, influencer, and entrepreneur.
- He also mentions the top companies he has helped, like Amazon and Microsoft.
- His accomplishments are easy to read and packed with measurable success metrics.
- Another excellent touch is the clear CTA at the end of his bio, inviting his readers to contact him.
2. Jerry (Je Hak) Lee
Jerry (Je Hak) Lee does a great job of building credibility using his LinkedIn bio.
What we love about Jerry’s profile:
- Jerry utilizes storytelling to describe his background, from getting an internship at Google to providing insights into the recruiting process.
- He also strategically uses a couple of emojis, so his bio is not bland.
- Lastly, he lists a couple of CTAs that target different prospects.
For Marketing Professionals
As a marketing professional, you need to sell yourself.
Grab the LinkedIn tips for executives that marketers use to make their bios shine:
1. Diego Oquendo
Right off the bat, Diego mentions precisely what he does.
Here’s what makes his profile shine:
- He presents a no-BS attitude, highlighting his offers and quantifying his achievements.
- His bio ends with a clear CTA, asking potential clients to connect with him through email or DM.
2. Benjamin Obeten
Benjamin appeals to his niche market with a matter-of-fact overview of his capabilities.
Let’s quickly check out what stands out in his bio:
- He uses bullet lists to highlight the tangible impact his marketing strategy has on his clients.
- He ends his bio with a clear CTA for how readers can connect with him.
For IT Experts
Here are excellent examples to infuse your LinkedIn bio with creativity:
1. Viktoria Semaan
Viktoria Semaan uses her bio to show a strong track record of success in IT.
Her profile stands out because:
- Victoria keeps her paragraphs short, making her bio skimmable and easy to read.
- She uses just one strategic emoji.
- She lists her services and adds clear CTAs for her readers to connect with her.
- She also includes a disclaimer to avoid misinterpretations.
2. Allie K. Miller
Another well-written bio from which to get insights is Allie’s.
Check out some great insights from her bio:
- Allie starts the first half of her bio with different calls to action for her course, private sessions, and brand partnerships.
- She keeps her bio simple, breaking down AI concepts and her achievements.
- She uses emojis sparingly to emphasize key points.
With this, we wrap up our list of great LinkedIn bios to draw inspiration from.
Mistakes to Avoid in LinkedIn Bios
So, what should you avoid in your LinkedIn summary?
Check out the 8 most common pitfalls:
- Lack of Keywords: Failing to include keywords relevant to your industry can reduce your visibility in client searches.
- Vague Language: Using generic statements in your bio harms your brand. Instead, try to give specific examples of your skills and achievements.
- Emphasizing Job Titles: Don’t just talk about what you do. Instead, discuss your passions, personality, and unique strengths to make your bio more interesting.
- Grammatical Errors: Don’t let grammatical errors such as misspellings and improper punctuation ruin your vibe. Instead, proofread all the details and enhance your professional image.
- Long Blocks of Text: No one wants to read a huge chunk of text. Make your bio short and crisp.
- Exaggerating: Inauthentic information could damage your reputation. Be honest about your skills and experience.
- Jargon or Overly Casual: Find the right balance between formality and an engaging tone. Tailor your bio to match your target audience.
- Neglecting Endorsements: Failing to include endorsements in your LinkedIn bio can make you seem less credible.
Frequently Asked Questions (FAQS)
Want to learn more?
Check out the answers to the commonly asked questions about LinkedIn bios:
How Do I Include Keywords in My LinkedIn Bio?
Here’s how you can include keywords in your LinkedIn bio to get noticed by more people:
- Research the words and phrases potential customers seek
- Include 2 to 3 of the keywords in your headline
- Sprinkle keywords throughout your bio
- Include skills that align with your industry
Should I Include My Contact Information in My LinkedIn Bio?
Absolutely!
Accurate and up-to-date contact information enhances your professional image and helps people contact you quickly. It also builds trust and opens opportunities for collaboration and growth.
Should I Add Emojis to My LinkedIn Bio?
Yes.
Emojis are a great way to add personality to your bio by conveying emotions, interests, and a unique style. What’s more, they help people skim through your bio.
Should I Include Links to My Portfolio in My LinkedIn Bio?
Definitely!
Directing your readers to your portfolio can attract more leads and effectively showcase your work. This way, potential clients can better understand your skills and how you can help them.
It’s also a good way of maximizing LinkedIn’s networking power.
Conclusion—Best LinkedIn Bios
In this journey, we’ve explored LinkedIn bio examples to draw on. Use the inspiration and ideas to create your own, making it unique and engaging. Grab your readers’ attention and make them feel like they know you.
Need expert help to stand out with an exceptional LinkedIn bio?
At Crackerjack Marketing, we can help you create a bio that aligns with your personality, showcases your professional expertise, and shows the value you provide.
Reach out to us to create an impactful LinkedIn bio that hooks the readers and helps you stand out.
The LinkedIn bio, also known as the LinkedIn summary, is the ‘About’ section where you introduce yourself in up to 2,000 words.
It serves as your first impression and a quick way to showcase your value to potential connections. It paints a complete picture of you beyond your title and educational qualifications.
But how do you create one?
Our article takes you through the steps to write a compelling bio and the must-have elements to put in your bio. We’ve also compiled the best LinkedIn bios in each category. So whether you’re an IT expert, entrepreneur, or marketing expert, there’s something for you.
Buckle up!
Want a hassle-free method to write your LinkedIn bio?
Our services at Crackerjack Marketing include executive LinkedIn branding. We can help you create your LinkedIn from scratch or improve it. We will strategically optimize each section of your profile, including the LinkedIn bio.
Connect with us and maximize the potential of your LinkedIn profile.
What Makes a Good LinkedIn Bio?
So, what should be in a good LinkedIn bio?
Check out the 5 key components:
1. A Hook
With over 1 billion LinkedIn profiles, your bio is your opportunity to stand out. A catchy opening line can grab attention and compel people to read more about you.
Your opening line is your first impression. Make it count.
2. Readability
Your bio should be concise and easy for the eyes to read. Break up the text into short paragraphs and incorporate bullet points. To make it appealing, consider adding relevant emojis.
You can also use bolding to emphasize key aspects of your bio.
3. Narrative Writing
Think of your LinkedIn bio as a story. It should tell people who you are and what experiences you have.
Don’t just list your job titles; share your passion and key accomplishments. Personalize your bio to make it shine.
4. Niche Specific Keywords
Research and include industry-specific keywords. Focus on demonstrating your capabilities through examples and achievements while naturally incorporating relevant keywords that improve your search visibility.
Remember not to overuse or stuff keywords into your bio unnecessarily.
5. Relevance to the Target Audience
Who are you trying to impress? What words would you want them to hear?
For instance, if you’re a software Engineer, use words like ‘Python’ and ‘JavaScript’ that your clients are looking for.
What to Put in a LinkedIn Bio
Want a LinkedIn makeover and to make your bio a head-turner?
Here’s what to put in your bio:
- Education Background: Mention the degree, major/minor, and the institution from which you graduated. Include certifications that are relevant to the role you want.
- Profession: Clearly state your current job title and summarize your responsibilities and areas of expertise.
- Passion: What drives you other than the paycheck? Share what you’re most passionate about in your career to connect with like-minded individuals and nurture meaningful relationships.
- Your Success Stories: Call out significant achievements demonstrating the skills and experience required for the target role.
- Your Career Story: Highlight the most relevant parts of your job history related to the desired role.
- Life Outside Work: Share your hobbies and interests to give your bio a touch of a well-rounded personality.
- Skills: While hard skills are essential, consider mentioning soft skills like leadership and communication to set yourself apart from the competition.
- Recommendations: Add a short testimonial from a former boss or coworker to build trust and credibility.
- Multimedia Elements: Go beyond text. Include videos and slideshows to give a comprehensive view of your work.
- Contact Information: Include your contact details in your bio so potential employers and clients can reach you.
How to Write a LinkedIn Bio That Converts
Ready to write a LinkedIn bio that converts?
Here’s what you need to do:
1. Start with a Catchy Opener
Only the first three lines of your bio are visible. Draw your readers in with a hook that sparks interest and entices them to click ‘see more.’
You could include a statistic, a thought-provoking question, or a bold statement.
2. Highlight Your Specialties and Skills
Once you’ve hooked your reader, it’s time to showcase your expertise. Briefly explain what you do and mention skills relevant to your job title.
Use keywords throughout your bio to increase your visibility to potential clients.
3. Provide Data as Proof of Your Expertise
You’ve mentioned what you are and what you do, but why would any hiring manager believe what you say?
Share data that proves you’re an expert. You can do this by backing up your claims with quantifiable achievements.
4. Highlight Your Professional Goals
Where do you see yourself in 5 years? Briefly tell the reader your career aspirations and future goals.
This shows your level of commitment and helps hiring managers or potential clients know whether you are a good fit.
5. Include a Call to Action
After you’ve shared your professional expertise and highlighted your goals, you need to tell your readers what to do next. Examples of calls to action are ‘connect with me’ or ‘visit my website.’
Still unsure about these steps?
Writing the perfect LinkedIn bio can be a total breeze with Crackerjack Marketing. Whether you’re an entrepreneur or a company looking to enhance your professional presence, we’ve got you covered.
Let’s work together, and let us help you create standout bios that convert.
Best LinkedIn Bio Examples
This section walks you through 5 impressive LinkedIn bios examples in different categories, alongside some expert tips you can use to create your profile.
Best LinkedIn Bios For Entrepreneurs
Want to transition to entrepreneurship?
Check out these impressively written bios to market your skills effectively:
1. Neil Patel
Neil Patel is an infamous digital marketer, so it’s no surprise his LinkedIn bio is impressive.
So, what has Patel done well in his bio?:
- With a few lines, Neil Patel introduces himself as a best-selling author, influencer, and entrepreneur.
- He also mentions the top companies he has helped, like Amazon and Microsoft.
- His accomplishments are easy to read and packed with measurable success metrics.
- Another excellent touch is the clear CTA at the end of his bio, inviting his readers to contact him.
2. Jerry (Je Hak) Lee
Jerry (Je Hak) Lee does a great job of building credibility using his LinkedIn bio.
What we love about Jerry’s profile:
- Jerry utilizes storytelling to describe his background, from getting an internship at Google to providing insights into the recruiting process.
- He also strategically uses a couple of emojis, so his bio is not bland.
- Lastly, he lists a couple of CTAs that target different prospects.
For Marketing Professionals
As a marketing professional, you need to sell yourself.
Grab the LinkedIn tips for executives that marketers use to make their bios shine:
1. Diego Oquendo
Right off the bat, Diego mentions precisely what he does.
Here’s what makes his profile shine:
- He presents a no-BS attitude, highlighting his offers and quantifying his achievements.
- His bio ends with a clear CTA, asking potential clients to connect with him through email or DM.
2. Benjamin Obeten
Benjamin appeals to his niche market with a matter-of-fact overview of his capabilities.
Let’s quickly check out what stands out in his bio:
- He uses bullet lists to highlight the tangible impact his marketing strategy has on his clients.
- He ends his bio with a clear CTA for how readers can connect with him.
For IT Experts
Here are excellent examples to infuse your LinkedIn bio with creativity:
1. Viktoria Semaan
Viktoria Semaan uses her bio to show a strong track record of success in IT.
Her profile stands out because:
- Victoria keeps her paragraphs short, making her bio skimmable and easy to read.
- She uses just one strategic emoji.
- She lists her services and adds clear CTAs for her readers to connect with her.
- She also includes a disclaimer to avoid misinterpretations.
2. Allie K. Miller
Another well-written bio from which to get insights is Allie’s.
Check out some great insights from her bio:
- Allie starts the first half of her bio with different calls to action for her course, private sessions, and brand partnerships.
- She keeps her bio simple, breaking down AI concepts and her achievements.
- She uses emojis sparingly to emphasize key points.
With this, we wrap up our list of great LinkedIn bios to draw inspiration from.
Mistakes to Avoid in LinkedIn Bios
So, what should you avoid in your LinkedIn summary?
Check out the 8 most common pitfalls:
- Lack of Keywords: Failing to include keywords relevant to your industry can reduce your visibility in client searches.
- Vague Language: Using generic statements in your bio harms your brand. Instead, try to give specific examples of your skills and achievements.
- Emphasizing Job Titles: Don’t just talk about what you do. Instead, discuss your passions, personality, and unique strengths to make your bio more interesting.
- Grammatical Errors: Don’t let grammatical errors such as misspellings and improper punctuation ruin your vibe. Instead, proofread all the details and enhance your professional image.
- Long Blocks of Text: No one wants to read a huge chunk of text. Make your bio short and crisp.
- Exaggerating: Inauthentic information could damage your reputation. Be honest about your skills and experience.
- Jargon or Overly Casual: Find the right balance between formality and an engaging tone. Tailor your bio to match your target audience.
- Neglecting Endorsements: Failing to include endorsements in your LinkedIn bio can make you seem less credible.
Frequently Asked Questions (FAQS)
Want to learn more?
Check out the answers to the commonly asked questions about LinkedIn bios:
How Do I Include Keywords in My LinkedIn Bio?
Here’s how you can include keywords in your LinkedIn bio to get noticed by more people:
- Research the words and phrases potential customers seek
- Include 2 to 3 of the keywords in your headline
- Sprinkle keywords throughout your bio
- Include skills that align with your industry
Should I Include My Contact Information in My LinkedIn Bio?
Absolutely!
Accurate and up-to-date contact information enhances your professional image and helps people contact you quickly. It also builds trust and opens opportunities for collaboration and growth.
Should I Add Emojis to My LinkedIn Bio?
Yes.
Emojis are a great way to add personality to your bio by conveying emotions, interests, and a unique style. What’s more, they help people skim through your bio.
Should I Include Links to My Portfolio in My LinkedIn Bio?
Definitely!
Directing your readers to your portfolio can attract more leads and effectively showcase your work. This way, potential clients can better understand your skills and how you can help them.
It’s also a good way of maximizing LinkedIn’s networking power.
Conclusion—Best LinkedIn Bios
In this journey, we’ve explored LinkedIn bio examples to draw on. Use the inspiration and ideas to create your own, making it unique and engaging. Grab your readers’ attention and make them feel like they know you.
Need expert help to stand out with an exceptional LinkedIn bio?
At Crackerjack Marketing, we can help you create a bio that aligns with your personality, showcases your professional expertise, and shows the value you provide.
Reach out to us to create an impactful LinkedIn bio that hooks the readers and helps you stand out.
