Success on LinkedIn is not just about making your profile pretty—it’s also about making sure your posts resonate.
In this post, you’ll master LinkedIn post formatting, why it matters, and the strategies to implement that are a big game changer for your formatting. We’ve also highlighted our top tools to format your posts.
So, buckle up!
Need help to format (or manage) your LinkedIn posts?
At Crackerjack Marketing, we are trusted by top brands to tailor every detail of their LinkedIn profiles, including formatting their posts. Together, we can develop strategic approaches that position you as an industry leader and craft content that connects with your audience.
Let’s chat today to help you nail your LinkedIn post formats!
Why a Well-Structured LinkedIn Post Matters
With over 2.7 million businesses posting at least weekly on LinkedIn, structuring your posts is critical.
So, what makes a well-structured LinkedIn post?
- Clear and concise language for a quick read
- A compelling hook that keeps the reader scrolling
- Well-crafted CTAs that align with your overall goals
- Eye-catching visuals that enhance appeal and drive more engagement
- Professional LinkedIn post text formatting that grabs your reader’s attention to key sections
A well-structured post pays off, too. Hang on; we shall see the benefits of formatting LinkedIn posts in the next section.
Benefits of Formatting LinkedIn Posts
Why should you format your LinkedIn posts?
Here are the top benefits you’ll gain:
Make Key Points Stand Out
When you format your LinkedIn posts, you can ensure that the most critical information is not lost in paragraphs. It makes it easy for key points like calls to action, success stories, and unique insights to stand out.
Improve Readability
Formatting makes it easy for the readers to read and grasp information quickly. It breaks the monotony of reading plain texts and ensures your content is engaging and eye-catching.
Boost Engagement
Your post could contain the most valuable information but lack engagement. LinkedIn text formatting gathers your desired attention, prompts your network to share, and invites interactions.
Aid in Storytelling
Proper formatting enhances the visual appeal of your LinkedIn posts and helps guide the reader through your content, from the introduction to the conclusion.
So, it creates a flow and makes your content a compelling story rather than a collection of facts.
Adds Personality
Wondering how to humanize your brand?
You can use LinkedIn post formats like emojis to give your audience a taste of your personality and show your followers what to expect. A consistent format can also polish your professional image, build a positive brand identity, and make your brand more recognizable.
5 Types of LinkedIn Posts
You should understand the diverse post types to appeal to different segments of your audience.
Let’s check some of them out.
- Multi Image Posts: These posts are a great alternative to carousels (which LinkedIn discontinued in December 2023). You can share a collage of up to 20 images, which will appear on your feed.
- Video Posts: With the continued rise in videos on social media platforms, these posts have the highest share rate, so they’re great for creating brand awareness.
- LinkedIn Articles: Now that you can no longer post images on LinkedIn, you can create articles to showcase your expertise and attract readers outside the platform.
- Text Only: These posts are great if you want to cover a specific topic, share a news bulletin, or make an announcement.
- Polls and Surveys: Start a conversation with your audience using polls and surveys and encourage them to offer valuable feedback.
Pro Tip: Remember to experiment with different formats to see which resonates best with your network.
How to Format LinkedIn Posts
Want to format your post like a pro? Here’s a step-by-step guide to formatting your LinkedIn post.
- Choose a Text Formatting Tool: Choose software (check our list below) with plenty of formatting styles, such as bold, italic, and strikethrough.
- Write or Paste Your LinkedIn Post: Once you’ve selected your tool, start typing or copying your post in the text area.
- Apply Your Formatting of Choice: Select the style you want to apply. You can choose to format only certain sections of your posts.
- Copy and Paste the Formatted Text: After formatting your post, simply copy it from the platform and paste it on your LinkedIn post editor.
- Preview and Publish Your Post: Ensure the formatting is right before hitting publish. You can always go to your software and adjust the style.
Want to stand out on LinkedIn?
We can help you create optimized LinkedIn posts, ensuring the format appeals to your audience and crafting content highlighting your expertise.
Get started with us to leverage your LinkedIn for relationship building.
Tools for LinkedIn Post Formatting
While functional, LinkedIn’s native post editor has limited built-in capabilities for formatting posts, but plenty of tools make it possible.
Check out our top 5 tools to change the formatting for LinkedIn posts.
| Tool | Key Features | Best For |
| LinkedIn Text Formatter | * Free to use and no registration required * Format LinkedIn posts with italic, bold, uppercase, parenthesis, bullet points (and more) * Preview the formatted text | Creators who want basic formatting |
| ReachifyMe | * Helps you to stay within LinkedIn character limits * Plenty of formatting options like bold, italic, strikethrough, or underline in your text * Allows you to create engaging posts using emojis * View the formatted post before copying it on LinkedIn | Users desire several LinkedIn AI tools besides formatting posts |
| YayText | * Offers a variety of symbols and formatting styles * Preview formatted text * Access lots of emojis * Apply unique fonts to make your posts engaging | Creators who want an easy-to-use platform |
Advanced Formatting Strategies to Elevate Your LinkedIn Presence
So, what are some of the formatting strategies that impact your online presence?
Check out our 6 best tactics:
1. Start with a Hook and White Space
Start with a catchy hook—a quote, statistic, compelling one-line headline, or extraordinary insight — to create the wow effect and encourage the reader to find more information.
Leave space between your header and the rest of the content to break blocks of text and make it easy for the reader to understand the information. Besides, keep your paragraphs short and sweet, say 2 to 3 lines.
2. Conduct A/B Tests
Try different formatting styles—video, articles, text only, and multi-image posts—and see which works best for your audience. Pay attention to engagement metrics like comments, shares, and likes. Identify patterns and use the data to adjust your formatting and refine your approach.
3. Incorporate Visuals
Although LinkedIn users prefer to read than watch content, that doesn’t mean you can’t include visuals in your posts. Use charts, infographics, and diagrams to discuss trends, numbers, and case studies compellingly.
4. Combine Different Text Styles
Blend in different styles to make meaningful statements and ensure your message is impactful. For example, you could use a couple of emojis or bullet points to make your post well-structured and easy to read.
Check if the formatted LinkedIn post is readable on the desktop and mobile.
5. Add Emojis to Inject Fun
You can add personality and color to your LinkedIn text using emojis. Besides, you can use them to emphasize key points or break up massive paragraphs. However, only use relevant emojis.
However, use the emojis sparingly, only in the most critical areas of your content. Otherwise, your LinkedIn post might look unprofessional.
6. Conclude with a Clear CTA
What do you want your readers to do next?
You should end your post with a compelling call to action. For example, you can pose a question in your comment section, ask followers to visit your website, or share your post.
Frequently Asked Questions (FAQs)
Got more questions on how to format text in LinkedIn posts?
We’ve provided quick answers to some of the questions you might have.
Should I Use Emojis in LinkedIn Posts?
Yes, you can use emojis on LinkedIn to make your posts fun and grab your audience’s attention. Choose symbols that spruce up your communication and humanize your brand. However, don’t overdo them, and stick to relevant emojis.
Do External Links Affect Engagement in LinkedIn Posts?
The short answer is yes!
The LinkedIn algorithm favors content that keeps users on the platform. So, posts with links are less likely to appear on your audience’s feeds than posts without links.
Instead, embed outbound links in the comments and create engaging posts that drive interactions.
How Often Should I Post on LinkedIn to Maintain Engagement?
LinkedIn states that brands that post weekly have a 2X increase in engagement. Whether it’s your brand or personal page, aim to post 2 to 5 times a week to engage your audience without overwhelming them.
Should I Post Personal Stories or Professional Content on LinkedIn?
It depends on your network and goals.
For instance, you can share lessons you’ve learned in your career path, personal stories, or success stories for relationship building with your audience and increase relatability.
Conversely, share company updates and your industry’s insights to demonstrate your expertise and appeal to potential clients.
Conclusion
You must master LinkedIn post formatting to create engaging, professional content that stands out. Leverage tools like YayText and ReachifyMe to automatically format posts. Lastly, incorporate the tactics we’ve tackled to stand out; you can add emojis, leave white space, add CTAs, and use visuals.
Pro Tip: You can skip the guesswork and work with a team of professionals to create (and manage) your LinkedIn profile.
With years of experience developing LinkedIn strategies, we can help you to write (and format) your posts to drive the proper engagement.
Work with us to personalize your LinkedIn and grow your brand!
Success on LinkedIn is not just about making your profile pretty—it’s also about making sure your posts resonate.
In this post, you’ll master LinkedIn post formatting, why it matters, and the strategies to implement that are a big game changer for your formatting. We’ve also highlighted our top tools to format your posts.
So, buckle up!
Need help to format (or manage) your LinkedIn posts?
At Crackerjack Marketing, we are trusted by top brands to tailor every detail of their LinkedIn profiles, including formatting their posts. Together, we can develop strategic approaches that position you as an industry leader and craft content that connects with your audience.
Let’s chat today to help you nail your LinkedIn post formats!
Why a Well-Structured LinkedIn Post Matters
With over 2.7 million businesses posting at least weekly on LinkedIn, structuring your posts is critical.
So, what makes a well-structured LinkedIn post?
- Clear and concise language for a quick read
- A compelling hook that keeps the reader scrolling
- Well-crafted CTAs that align with your overall goals
- Eye-catching visuals that enhance appeal and drive more engagement
- Professional LinkedIn post text formatting that grabs your reader’s attention to key sections
A well-structured post pays off, too. Hang on; we shall see the benefits of formatting LinkedIn posts in the next section.
Benefits of Formatting LinkedIn Posts
Why should you format your LinkedIn posts?
Here are the top benefits you’ll gain:
Make Key Points Stand Out
When you format your LinkedIn posts, you can ensure that the most critical information is not lost in paragraphs. It makes it easy for key points like calls to action, success stories, and unique insights to stand out.
Improve Readability
Formatting makes it easy for the readers to read and grasp information quickly. It breaks the monotony of reading plain texts and ensures your content is engaging and eye-catching.
Boost Engagement
Your post could contain the most valuable information but lack engagement. LinkedIn text formatting gathers your desired attention, prompts your network to share, and invites interactions.
Aid in Storytelling
Proper formatting enhances the visual appeal of your LinkedIn posts and helps guide the reader through your content, from the introduction to the conclusion.
So, it creates a flow and makes your content a compelling story rather than a collection of facts.
Adds Personality
Wondering how to humanize your brand?
You can use LinkedIn post formats like emojis to give your audience a taste of your personality and show your followers what to expect. A consistent format can also polish your professional image, build a positive brand identity, and make your brand more recognizable.
5 Types of LinkedIn Posts
You should understand the diverse post types to appeal to different segments of your audience.
Let’s check some of them out.
- Multi Image Posts: These posts are a great alternative to carousels (which LinkedIn discontinued in December 2023). You can share a collage of up to 20 images, which will appear on your feed.
- Video Posts: With the continued rise in videos on social media platforms, these posts have the highest share rate, so they’re great for creating brand awareness.
- LinkedIn Articles: Now that you can no longer post images on LinkedIn, you can create articles to showcase your expertise and attract readers outside the platform.
- Text Only: These posts are great if you want to cover a specific topic, share a news bulletin, or make an announcement.
- Polls and Surveys: Start a conversation with your audience using polls and surveys and encourage them to offer valuable feedback.
Pro Tip: Remember to experiment with different formats to see which resonates best with your network.
How to Format LinkedIn Posts
Want to format your post like a pro? Here’s a step-by-step guide to formatting your LinkedIn post.
- Choose a Text Formatting Tool: Choose software (check our list below) with plenty of formatting styles, such as bold, italic, and strikethrough.
- Write or Paste Your LinkedIn Post: Once you’ve selected your tool, start typing or copying your post in the text area.
- Apply Your Formatting of Choice: Select the style you want to apply. You can choose to format only certain sections of your posts.
- Copy and Paste the Formatted Text: After formatting your post, simply copy it from the platform and paste it on your LinkedIn post editor.
- Preview and Publish Your Post: Ensure the formatting is right before hitting publish. You can always go to your software and adjust the style.
Want to stand out on LinkedIn?
We can help you create optimized LinkedIn posts, ensuring the format appeals to your audience and crafting content highlighting your expertise.
Get started with us to leverage your LinkedIn for relationship building.
Tools for LinkedIn Post Formatting
While functional, LinkedIn’s native post editor has limited built-in capabilities for formatting posts, but plenty of tools make it possible.
Check out our top 5 tools to change the formatting for LinkedIn posts.
| Tool | Key Features | Best For |
| LinkedIn Text Formatter | * Free to use and no registration required * Format LinkedIn posts with italic, bold, uppercase, parenthesis, bullet points (and more) * Preview the formatted text | Creators who want basic formatting |
| ReachifyMe | * Helps you to stay within LinkedIn character limits * Plenty of formatting options like bold, italic, strikethrough, or underline in your text * Allows you to create engaging posts using emojis * View the formatted post before copying it on LinkedIn | Users desire several LinkedIn AI tools besides formatting posts |
| YayText | * Offers a variety of symbols and formatting styles * Preview formatted text * Access lots of emojis * Apply unique fonts to make your posts engaging | Creators who want an easy-to-use platform |
Advanced Formatting Strategies to Elevate Your LinkedIn Presence
So, what are some of the formatting strategies that impact your online presence?
Check out our 6 best tactics:
1. Start with a Hook and White Space
Start with a catchy hook—a quote, statistic, compelling one-line headline, or extraordinary insight — to create the wow effect and encourage the reader to find more information.
Leave space between your header and the rest of the content to break blocks of text and make it easy for the reader to understand the information. Besides, keep your paragraphs short and sweet, say 2 to 3 lines.
2. Conduct A/B Tests
Try different formatting styles—video, articles, text only, and multi-image posts—and see which works best for your audience. Pay attention to engagement metrics like comments, shares, and likes. Identify patterns and use the data to adjust your formatting and refine your approach.
3. Incorporate Visuals
Although LinkedIn users prefer to read than watch content, that doesn’t mean you can’t include visuals in your posts. Use charts, infographics, and diagrams to discuss trends, numbers, and case studies compellingly.
4. Combine Different Text Styles
Blend in different styles to make meaningful statements and ensure your message is impactful. For example, you could use a couple of emojis or bullet points to make your post well-structured and easy to read.
Check if the formatted LinkedIn post is readable on the desktop and mobile.
5. Add Emojis to Inject Fun
You can add personality and color to your LinkedIn text using emojis. Besides, you can use them to emphasize key points or break up massive paragraphs. However, only use relevant emojis.
However, use the emojis sparingly, only in the most critical areas of your content. Otherwise, your LinkedIn post might look unprofessional.
6. Conclude with a Clear CTA
What do you want your readers to do next?
You should end your post with a compelling call to action. For example, you can pose a question in your comment section, ask followers to visit your website, or share your post.
Frequently Asked Questions (FAQs)
Got more questions on how to format text in LinkedIn posts?
We’ve provided quick answers to some of the questions you might have.
Should I Use Emojis in LinkedIn Posts?
Yes, you can use emojis on LinkedIn to make your posts fun and grab your audience’s attention. Choose symbols that spruce up your communication and humanize your brand. However, don’t overdo them, and stick to relevant emojis.
Do External Links Affect Engagement in LinkedIn Posts?
The short answer is yes!
The LinkedIn algorithm favors content that keeps users on the platform. So, posts with links are less likely to appear on your audience’s feeds than posts without links.
Instead, embed outbound links in the comments and create engaging posts that drive interactions.
How Often Should I Post on LinkedIn to Maintain Engagement?
LinkedIn states that brands that post weekly have a 2X increase in engagement. Whether it’s your brand or personal page, aim to post 2 to 5 times a week to engage your audience without overwhelming them.
Should I Post Personal Stories or Professional Content on LinkedIn?
It depends on your network and goals.
For instance, you can share lessons you’ve learned in your career path, personal stories, or success stories for relationship building with your audience and increase relatability.
Conversely, share company updates and your industry’s insights to demonstrate your expertise and appeal to potential clients.
Conclusion
You must master LinkedIn post formatting to create engaging, professional content that stands out. Leverage tools like YayText and ReachifyMe to automatically format posts. Lastly, incorporate the tactics we’ve tackled to stand out; you can add emojis, leave white space, add CTAs, and use visuals.
Pro Tip: You can skip the guesswork and work with a team of professionals to create (and manage) your LinkedIn profile.
With years of experience developing LinkedIn strategies, we can help you to write (and format) your posts to drive the proper engagement.
Work with us to personalize your LinkedIn and grow your brand!
