LinkedIn groups provide a good way to find new clients for your business. Remember that networking goes a long way toward getting your name out there, generating interest in you and your services, and building the kind of relationships that lead to prospect inquiries, referrals, and eventually, sales. You can get started along the right path by creating an appealing, SEO profile, connecting with others, and making regular posts, but joining the right kind of groups can provide a significant boost along the way.
Finding the Right Groups
The best type of group for finding clients is one made up of your target audience. So if you’re a virtual assistant who caters to real estate agents, you want to find a group of busy real estate agents looking to not only expand their customer bases but also find ways to streamline efforts, focusing more on selling than handling paperwork and generating new leads. However, you might also benefit from joining a group of your own virtual assistant peers (or creating one). Believe it or not, the competition can help you stay abreast of changes in your field, give you informed ears against which to bounce ideas, and provide referrals. A peer might be happy to pass along a prospective customer whom he doesn’t have the time, knowledge, or experience to serve, especially if you’re willing to send referrals his way as well.
Making new connections.
Get in on group discussions.
Ask questions, create polls, and learn.
Have you experienced success with using LinkedIn to attract clients? Share your tips with us!