1. Coca Cola Highlights the Importance of Accountability and Transparency
Coca Cola knows how to touch people’s lives. The proof of this is evident in how the company effectively defined sharing happiness. Where will happiness strike next? Isn’t that worth a share?
2. Dove’s Meaningful Content
When we think about soap, we think of making our skin smoother, healthier and cleaner. We think about beauty being only skin deep.
Dove’s Real Beauty Sketches have changed the paradigm of content used for promoting a brand. It promoted something intangible and deep that made it more interesting. It dealt with a self-esteem boosting message: “You are more beautiful than you think.” It was a great piece of a meaningful content without showing much of the logo. You wouldn’t even think it was a soap advertisement.
Social media is more than just knowing a certain product’s specifications. It has changed the arena of human experience. We want to be aware of almost everyone’s perspective. How we look at things and what people think about us—that’s what we really care about. That’s what we really want to share. That’s the reason this content became the most viral ad.
3. IKEA’s Interactive and Engaging Way of Bringing Great Relevance to Your Home
Change begins at home. No matter who you are or what your design tastes, there’s something IKEA offers that will really help create a beautiful space.
Some of IKEA’s campaigns use interactive and engaging online videos to make small places big. They are useful for everyone. Others follow the instructions shared through blogs or through content that has been shared on the Web and via social media.
The satisfaction IKEA brings its customers and the fascinating content it creates is a great experience worth sharing with family and friends.
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