Social media can have a profound effect on your company’s success, and creating a corporate social media training program can help you take full advantages of the opportunities it provides. Social media tools can only help you reach your goals if your employees know how to use them: not just adequately, but to their fullest potential. To get the most out of social media, get your whole team involved and provide an effective training program to ensure they know what they’re doing. Below are some of the most important things to include when creating a social media training program.
Individuals in your organization will likely have different comfort levels when it comes to social media tools. Customize training offerings to cater to their needs. This is the most effective approach for ensuring that your team gets the training it needs, each person actually learns something, and no one gets stuck in an overwhelming or underwhelming training course.
The main comfort levels are as follows:
Creating and implementing an effective corporate social media training program requires you to do a little digging and use your results to create a clear plan.
Here is some of what you should consider:
Your training program should include very clear expectations for your employees. If they have to guess about any of this, you are pretty much guaranteed to be unhappy at some point. Here are some things to cover:
It’s one thing to discuss social media and digital tools in general, but what your employees really need is specifics. Do the following:
When you’re using social media for your own personal use, you can just jump in the water and start swimming. However, using social media for business requires a strategic and informed approach. Creating an effective corporate social media training program is a way to empower your employees as social media ambassadors and ensure that your team is all on the same page towards meeting your goals.
image source: flickr (ijames)
Stephanie is the Founder and CEO of Crackerjack Marketing.
She’s been in social media for over 20 years, and teaches digital marketing at universities in Barcelona and Bangkok.
Follow her on LinkedIn
for expert LinkedIn and marketing advice.
Stephanie founder and CEO of Crackerjack Marketing.
She’s been in social media for over 20 years, and teaches digital marketing at universities in Barcelona and Bangkok.
Follow her on LinkedIn
for expert LinkedIn and marketing advice.
Are you stressed out by the time it takes to create great content?
In this handy Google Doc, which you can save and use on your own, you’ll get a super-simple layout to guide your content creation and management efforts.
Social media can have a profound effect on your company’s success, and creating a corporate social media training program can help you take full advantages of the opportunities it provides. Social media tools can only help you reach your goals if your employees know how to use them: not just adequately, but to their fullest potential. To get the most out of social media, get your whole team involved and provide an effective training program to ensure they know what they’re doing. Below are some of the most important things to include when creating a social media training program.
Individuals in your organization will likely have different comfort levels when it comes to social media tools. Customize training offerings to cater to their needs. This is the most effective approach for ensuring that your team gets the training it needs, each person actually learns something, and no one gets stuck in an overwhelming or underwhelming training course.
The main comfort levels are as follows:
Creating and implementing an effective corporate social media training program requires you to do a little digging and use your results to create a clear plan.
Here is some of what you should consider:
Your training program should include very clear expectations for your employees. If they have to guess about any of this, you are pretty much guaranteed to be unhappy at some point. Here are some things to cover:
It’s one thing to discuss social media and digital tools in general, but what your employees really need is specifics. Do the following:
When you’re using social media for your own personal use, you can just jump in the water and start swimming. However, using social media for business requires a strategic and informed approach. Creating an effective corporate social media training program is a way to empower your employees as social media ambassadors and ensure that your team is all on the same page towards meeting your goals.
image source: flickr (ijames)
Are you stressed out by the time it takes to create great content?
In this handy Google Doc, which you can save and use on your own, you’ll get a super-simple layout to guide your content creation and management efforts.
Stephanie founder and CEO of Crackerjack Marketing.
She’s been in social media for over 20 years, and teaches digital marketing at universities in Barcelona and Bangkok.
Follow her on LinkedIn
for expert LinkedIn and marketing advice.
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