The Mopocalypse is here. What does that mean for your marketing strategy? Let’s take a look at Google’s mobile-friendly update and other algorithm changes and see what you need to do next.
Google’s been trying to get us to be more mobile-friendly for a couple of years. In the past, the search giant has advised website owners to use responsive design and to have super-fast page loads, ideally under a second.
But with more people searching on mobile devices than desktop computers, now Google has implemented the mobile-friendly update. It says mobile users should now “get relevant, high quality search results that are optimized for their devices.” This update affects mobile search for all languages worldwide, making mobile-friendliness an important ranking factor.
Google points out that this update is for individual pages. That suggests that if you can’t make your whole site mobile-friendly right away, focusing on your most important and highest-converting pages is a great starting point. Before you can do that, you’ll need to test those pages for mobile friendliness.
Google’s provided a mobile-friendly testing tool to help you do that. Type in your URL and you will soon get a result. If the page fails, then there are recommendations for how to fix the page before you re-test.
If you want to get an idea of how mobile-friendly your whole site is, then the Page Speed Insights tool, which is also linked within Google Webmaster Tools, will help you identify site-level issues. Note that the tools don’t always return identical results. That’s perhaps because the mobile testing tool operates on a pass/fail mechanism, while Page Speed Insights uses traffic light grading for different issues.
This is not the only Google update to affect your SEO strategy, but it’s important because higher search ranking results in more clicks and leads. If people are searching on mobile and your pages don’t show up, your online lead generation could take a hit.
Other updates you should have paid attention to include:
Google is constantly updating these, so you can’t afford to ignore them.
So what do all these Google updates tell us about your marketing strategy from now on? Here are some thoughts:
An important part of your content marketing is to include the kind of content that mobile devices users consume (video is hot) and make it easy to share that content on social media.
Create your content for users first, make sure it’s mobile accessible and continue to check your web pages and you won’t need to worry about Google algorithm updates.
If you want to stay in the loop about changes that affect your marketing strategy, grab the free Crackerjack Marketing newsletter.
Stephanie is the Founder and CEO of Crackerjack Marketing.
She’s been in social media for over 20 years, and teaches digital marketing at universities in Barcelona and Bangkok.
Follow her on LinkedIn
for expert LinkedIn and marketing advice.
Stephanie founder and CEO of Crackerjack Marketing.
She’s been in social media for over 20 years, and teaches digital marketing at universities in Barcelona and Bangkok.
Follow her on LinkedIn
for expert LinkedIn and marketing advice.
Are you stressed out by the time it takes to create great content?
In this handy Google Doc, which you can save and use on your own, you’ll get a super-simple layout to guide your content creation and management efforts.
The Mopocalypse is here. What does that mean for your marketing strategy? Let’s take a look at Google’s mobile-friendly update and other algorithm changes and see what you need to do next.
Google’s been trying to get us to be more mobile-friendly for a couple of years. In the past, the search giant has advised website owners to use responsive design and to have super-fast page loads, ideally under a second.
But with more people searching on mobile devices than desktop computers, now Google has implemented the mobile-friendly update. It says mobile users should now “get relevant, high quality search results that are optimized for their devices.” This update affects mobile search for all languages worldwide, making mobile-friendliness an important ranking factor.
Google points out that this update is for individual pages. That suggests that if you can’t make your whole site mobile-friendly right away, focusing on your most important and highest-converting pages is a great starting point. Before you can do that, you’ll need to test those pages for mobile friendliness.
Google’s provided a mobile-friendly testing tool to help you do that. Type in your URL and you will soon get a result. If the page fails, then there are recommendations for how to fix the page before you re-test.
If you want to get an idea of how mobile-friendly your whole site is, then the Page Speed Insights tool, which is also linked within Google Webmaster Tools, will help you identify site-level issues. Note that the tools don’t always return identical results. That’s perhaps because the mobile testing tool operates on a pass/fail mechanism, while Page Speed Insights uses traffic light grading for different issues.
This is not the only Google update to affect your SEO strategy, but it’s important because higher search ranking results in more clicks and leads. If people are searching on mobile and your pages don’t show up, your online lead generation could take a hit.
Other updates you should have paid attention to include:
Google is constantly updating these, so you can’t afford to ignore them.
So what do all these Google updates tell us about your marketing strategy from now on? Here are some thoughts:
An important part of your content marketing is to include the kind of content that mobile devices users consume (video is hot) and make it easy to share that content on social media.
Create your content for users first, make sure it’s mobile accessible and continue to check your web pages and you won’t need to worry about Google algorithm updates.
If you want to stay in the loop about changes that affect your marketing strategy, grab the free Crackerjack Marketing newsletter.
Are you stressed out by the time it takes to create great content?
In this handy Google Doc, which you can save and use on your own, you’ll get a super-simple layout to guide your content creation and management efforts.
Stephanie founder and CEO of Crackerjack Marketing.
She’s been in social media for over 20 years, and teaches digital marketing at universities in Barcelona and Bangkok.
Follow her on LinkedIn
for expert LinkedIn and marketing advice.
Join 5,000+ marketers who receive our B2B marketing ideas and insights each week.
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