Tag Archive for: inbound marketing

Better Writing for Content Marketing

Better Writing for Content Marketing

Better Writing for Content Marketing

Small and mid-market business owners wear a lot of hats. Besides the day-to-day of running a business, you are often tasked with the (perceived) burden of writing content for your website, email communications, ads, social media, and more.

“But, I’m not a writer!”

I’ve heard that sentiment more times than I can count. Even if you do have experience with the written word, taking on the content marketing responsibility can feel overwhelming.

Take a breath. I’m here to tell you that better writing for content marketing is just a few tweaks away. You might choose to incorporate all of these tips, or just a few. But, remember, however much you invest in your content marketing will be returned to you in kind.

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The Winning Content Formula

Winning content formula infographic

Remember 9th grade chemistry? Trying to learn all those formulas and hoping an unfortunate experiment gone wrong might cancel the rest of class?

Well, that was my experience. I’m not “science-minded” by any stretch of the imagination.

But, I do understand that when things come together in the right combination, something magical can happen. Even the most basic, elemental components are capable of producing groundbreaking results.

In marketing, there are also the “basics.” For example, marketing channels: email, social media, your website, paid advertising. Another essential component is SEO.

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Should-You-Fire-Your-Social-Media-Agency-

Should You Fire Your Social Media Agency?

Should-You-Fire-Your-Social-Media-Agency-

If you want to increase your brand’s awareness, engagement, and sales leads through social media, then get ready to roll up your sleeves. In a time where things are always changing, especially in the digital world, it can be hard to stay up-to-date with everything you need to know. Social media marketing requires countless hours of brainstorming, developing new strategies and tactics, testing, experimenting, and measuring results.

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Will Your Customers Be Wearing Your Website?

Will Your Customers Be Wearing Your Website?

Will Your Customers Be Wearing Your Website?

The Mobile Market Shift – Are You Ready?

Will your customers be wearing your website soon? The chances are that they will be. If you pay attention to technology news, you know that wearable computing (it’s exactly what it sounds like: computing devices that you wear) is set to make the mobile market even more mobile.

The most common devices are smart watches. These started by allowing you to manage smartphone functions from a device worn on the wrist. But some of the latest ones fly solo, so you don’t need a smartphone to use them. (Check out the Samsung Gear S for an example.) That’s the revolutionary part, and it’s why if you’re not ready for mobile market changes, it’s time to think seriously about what that means for your website and marketing. Google Glass may be wearable, but something that’s just like the watch you wear already, but better, is likely to be more popular.

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6 Ways to Help Your Marketing Agency Do a Better Job

6 Ways to Help Your Marketing Agency Do a Better Job

Are you planning to hire a digital marketing agency this year? Here’s what I’ve learned from working on thousands of projects that can help set you up for success.

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What Is a Digital Footprint?

What Is a Digital Footprint?

What Is a Digital Footprint?

Perhaps you’ve heard the phrase “digital footprint” and wondered just what it meant. Essentially, it’s a trail of data created by your presence in the digital world. It includes the presence you create with your website and blog, of course, but encompasses so much more than that. It’s the measure of all that you do online, which can include everything from updating your statuses and creating bookmarks to generating reviews and appearing in search results. As far as social media is concerned, your digital footprint is your online presence in relation to the interactions you have with others and the movement/sharing/engagement of those interactions across the Internet.

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4-Steps-to-Creating-a-Content-Marketing-Engine

4 Steps to Creating a Content Marketing Engine

4-Steps-to-Creating-a-Content-Marketing-Engine

Once you’ve decided that inbound marketing is right for you, what’s next? As enthusiastic as you may feel, it’s only natural to puzzle over how you’re supposed to go from being an traditional, advertising-heavy company to a creator and distributor of content that attracts, engages, and moves your audience through the marketing funnel. The answer? You need to create a content marketing engine so that content creation becomes easy and seamless. Here’s how.

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7 Key Assets for Inbound Marketing

7 Key Assets for Inbound Marketing

7 Key Assets for Inbound Marketing

You likely already have several key inbound marketing assets at your disposal. These platforms help you interest, educate, and entertain your audience, moving your prospects through the inbound marketing continuum. Your goal is to take your audience members, who are essentially strangers at the beginning of your relationship, and convert them into customers and brand promoters. How many of these marketing assets do you already have working for you?

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Creating Customer Personas for Inbound Marketing

Creating Customer Personas for Inbound Marketing

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Creating Customer Personas for Inbound Marketing

Some things just aren’t one-size fits all, and content is one of them. To effectively engage your audience, you’ll need content that caters to the specific types of consumers you are trying to reach. And how can you get that? Start by creating customer personas that fit your audience members, and then tailor content to fit each persona. Essentially, you’ll use these personas to drive your inbound marketing strategies.

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What Is Inbound Marketing?

What Is Inbound Marketing?

What Is Inbound Marketing?

Inbound marketing, while not an entirely new concept, has become quite popular, particularly with B2B marketers and with consumer marketers too. The reason for its growth is due in large part to some of the new ways that people communicate: via the social web and blogs.

Inbound marketing is actually a powerful combination of digital marketing methods, including content marketing, social media, SEO, lead nurturing and email marketing. And it’s considered today’s “new” way of marketing. In the old world of marketing, you could buy people’s attention – throw enough money at TV ads and you’d get a huge audience. But in today’s increasingly fragmented media market, and with those new communications methods, that’s very hard to do, so there has to be a better way.

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Creating Content for Inbound Marketing

Creating Content for Inbound Marketing

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Creating Content for Inbound Marketing

Content is at the core of what inbound marketing is – it’s what attracts people to your brand, product or service, versus you needing to go out and find them. Think of content as the honey which attracts the flies!

Because it’s easier to start something new when you have a process, I offer you this method of creating content.

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