Have you noticed the rise of brands implementing social media charitable giving campaigns or, as some may know them, “share-to-donate” campaigns? It’s no big surprise. After all, sharing on social media is what people love to do most. When you combine that with a good cause, you’ve usually got a recipe for success. Right?
Well, maybe or maybe not. While it’s true that this type of social media campaign could present a huge opportunity for your brand and your chosen charity, it could backfire on you and generate the wrong kind of buzz if not executed thoughtfully.
The good news is that when done properly, charitable giving campaigns really do create a win-win-win situation for your brand, charity, and community. In this blog post, we’re going to take a closer look at four brands that got it exactly right. We are also going to give you some tips for planning and creating a successful charitable giving campaign.