Want to stand out on LinkedIn? These days, video is king on the platform. Posts with videos get way more likes, comments, and shares than regular text updates or articles.
63% of B2B decision-makers say watching videos helps them make better buying choices. That’s probably because video helps you connect with your LinkedIn network in a way that just feels more real and personal.
In this blog, we’ll explain everything you need to know about creating LinkedIn videos that work—from picking the right format to nailing the technical stuff.
Plus, you’ll discover how we at Crackerjack Marketing can help you create standout content that grows your professional network and showcases what you do best.
Let’s hop on a quick call and explore how we can be your trusted partner in building an effective LinkedIn presence!
Why LinkedIn Videos Matter in Professional Networking
Let’s talk numbers:
LinkedIn videos get five times more engagement than other types of content on the platform, and live video gets 24x more!
That’s huge!
And it’s not just about likes—videos are 20 times more likely to be shared than any other post type.
What makes LinkedIn video particularly powerful is its ability to:
- Build authentic connections with your network,
- Showcase your expertise in a more engaging way
- Drive meaningful professional conversations
- Increase your visibility in the LinkedIn feed
Types of Videos You Can Post on LinkedIn
While creating engaging content for LinkedIn takes many forms, video stands out as one of the most powerful tools in your professional toolkit.
Before getting into the technical details, let’s understand the different types of videos you can share on LinkedIn:
- Native Videos: These are videos uploaded directly to LinkedIn
- Length: 3 seconds to 10 minutes
- Best for: Regular updates, thought leadership content
- Video Ads: Sponsored content for marketing campaigns
- Length: 3 seconds to 30 minutes
- Best for: Promotional content and reaching wider audiences
- LinkedIn Live: Real-time streaming content
- Length: 10 minutes to 4 hours
- Best for: Webinars, events, and live Q&As
- Company Page Videos: Content shared through business pages
- Length: 3 seconds to 30 minutes
- Best for: Brand storytelling and corporate communications
- Short-form Videos: Similar to other social platforms’ vertical video formats, these brief clips are optimized for mobile viewing
- Length: Up to 2 minutes
- Best for: Quick tips, industry insights, and engaging mobile users
LinkedIn Video Specs
Now, let’s break down everything you need to know about LinkedIn video specifications:
Best Video Format for LinkedIn
LinkedIn supports multiple video formats, but here are the most reliable options:
- MP4 (recommended)
- MP3
- MPEG-1
- MPEG-4
- AAC
- ASF
- FLV
- H264/AVC
- MKV
- Vorbis
- VP8
- VP9
- WebM
- WMV2
- WMV3
LinkedIn no longer supports QuickTime, AVI, or MOV files.
Pro Tip: Stick with MP4 format for the most consistent playback experience across devices.
LinkedIn Video Dimensions
LinkedIn, like other social platforms, frequently updates its specifications. It’s always a good idea to check their official guidelines for the most current requirements.
Right now, as of the time of writing, LinkedIn recommends the below resolution and aspect ratio for sharing video content:
| Specification | Range |
| Resolution | 256×144 px—4096×2304 px |
| Aspect Ratio | 1:2.4—2.4:1 |
However, we have seen other dimensions that work to suit the content needs.
For example, video ads can use the below dimensions:
| Orientation | Aspect Ratio | Minimum Resolution | Maximum Resolution |
| Landscape | 16:9 | 640 x 360 px | 1920 x 1080 px |
| Square | 1:1 | 360 x 360 px | 1920 x 1920 px |
| Vertical | 4:5 | 360 x 450 px | 1080 x 1350 px |
| Vertical | 9:16 | 360 x 640 px | 1080 x 1920 px |
When creating videos for LinkedIn, your frame rate should fall between 10 and 60 frames per second (FPS).
At Crackerjack Marketing, we typically stick to 30 FPS as it offers the perfect balance between smooth playback and file size.
For optimal video quality, the bitrate should be between 192 KBPS and 30 MBPS.
LinkedIn Video Thumbnail Size
Your video thumbnail is crucial for attracting viewers. Requirements include:
- File format: JPG or PNG
- Maximum file size: 2 MB
- Aspect ratio: Should match your video’s dimensions
- Resolution: Same as your video resolution
LinkedIn Video Size
Keep these limits in mind when preparing your video:
- Minimum file size: 75KB
- Maximum file size:
- Native videos: 5GB
- Video ads: 200MB
- Company page videos: 200MB
LinkedIn Video Length Limit
The duration of a LinkedIn video varies depending on how you upload your content.
You can upload videos up to 15 minutes long using your laptop or desktop. However, if you post through the LinkedIn mobile app, they must be under 10 minutes.
No matter your device, every video must be at least 3 seconds long (2 seconds when uploading from the LinkedIn mobile app).
The rules are different for live sessions.
You can stream for up to 4 hours, though most successful LinkedIn Live events last 30-60 minutes.
This longer format works well for webinars, Q&A sessions, or in-depth discussions where you need more time to deliver value to your audience.
Pro Tip: Just because LinkedIn lets you post longer videos doesn’t mean you should. Most professionals engage best with videos between 30 and 90 seconds long.
Think about it—when did you last watch a 15-minute video on your social feed?
How to Post a Video on LinkedIn
You can share videos on LinkedIn either from your computer or your phone.
Let’s walk through both options:
Posting From Your Computer
First, go to your LinkedIn homepage and look for the “Start a post” box at the top of your feed.
Click the video icon (it looks like a play button) and choose the video you want to share from your computer.
Before you hit the post button, write an engaging description that tells your viewers what they’re about to watch.
Want to control who sees your video? LinkedIn makes this easy with visibility settings. You can share with:
- Your entire network
- Specific connections only
- Anyone on LinkedIn
- Just the members of a group you’re in
Sharing From Your Phone
Posting from your phone is even simpler, and it gives you the option to record videos on the spot.
Open your LinkedIn app and tap the post button (it’s the plus sign at the bottom of your screen).
You can either record something new right then and there or pick a video you’ve already recorded.
When recording directly in the app, you can flip between your front and back camera by tapping the camera switch icon.
This is super handy if you want to show both yourself and something you’re demonstrating.
Before you share your video, add some context in the post description with proper LinkedIn post formatting.
It helps the LinkedIn algorithm decide what your video is about and which audience it should cater to. Also, it helps viewers decide if they want to watch.
Once you’re happy with everything, just tap “Post,” and your video will be live on LinkedIn!
Best Practices for Creating Impactful LinkedIn Video Content
Want your LinkedIn videos to stand out from the crowd?
Follow these tried-and-tested practices that successful content creators use to engage their professional audience:
Make Your Videos Mobile-Friendly
Did you know that 91% of LinkedIn users watch videos on their phones? That’s why mobile optimization isn’t just good to have—it’s essential.
Along with proper LinkedIn optimization for your profile, your video content must also be mobile-friendly.
When creating your video, imagine someone watching it on their morning commute or during their lunch break.
To make your video look great on mobile:
- Keep your text big and easy to read
- Test your video on your phone before posting
- Make sure important visuals stay clear when viewed on a small screen
Get Your Audio and Captions Right
Something that might surprise you is that two-thirds of LinkedIn videos are watched with the sound off!
That’s right—most of your audience will be watching silently! But don’t worry, there’s an easy solution.
Adding closed captions to your videos on LinkedIn isn’t just about accessibility (though that’s super important, too).
It’s about ensuring your message gets across even when viewers can’t or don’t want to turn on their sound.
When you record audio, find a quiet spot and use a good microphone—your viewers who listen will thank you.
Strike the Right Professional Tone
LinkedIn is a professional platform, but that doesn’t mean your videos must be stiff or boring.
Like a business casual dress code—you want to look professional while letting your personality shine through.
Share your authentic stories and insights. Your unique experiences and perspective are what make your content valuable.
Some great approaches include:
- Walking viewers through a day in your work life
- Sharing lessons from your professional journey
- Explaining complex topics in simple terms
- Offering behind-the-scenes glimpses of your industry
Consider giving your profile a complete LinkedIn makeover to complement your video content strategy.
Hook Your Viewers in the First 3 Seconds
You’ve got just 2-3 seconds to grab someone’s attention before they scroll past your video. Make those seconds count!
Start with your most interesting point or a compelling question that makes viewers want to learn more.
Remember to put your main message right at the start—don’t make viewers wait for the good stuff.
Use eye-catching visuals in those first few frames, but ensure they’re relevant to your content.
Nothing frustrates viewers more than a flashy opening that has nothing to do with the actual message!
Creating engaging LinkedIn videos that check all these boxes can feel overwhelming at first. But don’t worry—you don’t have to figure it all out on your own.
At Crackerjack Marketing, we help executives and business leaders like you build a strong LinkedIn presence through strategic content that connects with your audience.
Whether you’re just starting or looking to improve your content, our team can guide you through every step.
Want to make your LinkedIn work harder for your business?
Let’s chat about your LinkedIn marketing strategy and find the best approach for your goals!
Common Mistakes to Avoid in LinkedIn Video Marketing
Even the most experienced professionals can slip up sometimes.
Here are the most common pitfalls to watch out for when creating LinkedIn videos:
- Wrong Technical Setup: Uploading videos without first checking LinkedIn’s specifications can result in poor quality or failed uploads. Always verify that your video meets the platform’s requirements before posting.
- Missing Subtitles: Skipping captions means losing viewers who watch with the sound off. Take the extra time to add clear, accurate subtitles to your videos.
- Length Overload: Creating videos that are too long for your message. Keep your content concise and focused—remember, attention spans on social media are short.
- Poor Production Quality: Using inadequate lighting or low-quality audio. You don’t need expensive equipment, but ensure your video is well-lit and your audio is clear.
- No Call-to-Action: Ending your video without telling viewers what to do next. Always include a clear next step, whether following your profile, commenting, or visiting your website.
- Aspect Ratio Mistakes: You may use the wrong dimensions for your video type, resulting in awkward cropping or black bars that make your content look unprofessional.
Avoiding these mistakes, combined with our LinkedIn tips for executives, will help you build a stronger professional presence on the platform.
Frequently Asked Questions (FAQs)
Let’s address some common questions about LinkedIn video formats.
Can I Post LinkedIn Vertical Videos Without Compromising Quality?
Yes! LinkedIn supports vertical videos (9:16 aspect ratio) with resolutions up to 1080 x 1920 pixels.
Vertical videos will be displayed in a square in some placements, so ensure your main content is centered.
How Do I Make My Linkedin Video Mobile-Friendly?
To optimize for mobile viewing:
- Use the 4:5 aspect ratio for best mobile viewing
- Keep text large and readable
- Test your video on mobile before posting
- Ensure good contrast for outdoor viewing
- Add captions for sound-off viewing
Can I Save LinkedIn Videos for Offline Viewing?
LinkedIn doesn’t provide a native option to download videos for offline viewing. Focus instead on creating engaging content that viewers can easily access through the platform.
You can bookmark/save posts containing videos for easy access later.
How Do I Choose the Right Video Size for LinkedIn to Ensure Quality?
Select your video size based on the following:
- Your content type
- Target audience viewing habits
- Platform limitations
- Device compatibility
Aim for 1080p (1920 x 1080) resolution (whenever possible) while staying under file size limits.
Conclusion—Video Format for LinkedIn
Technical specifications are necessary, but content quality and value to your audience should always be the top priority.
Start with the fundamentals discussed in this article, experiment with different formats, and consistently deliver content that resonates with your professional network.
Need help standing out on LinkedIn?
At Crackerjack Marketing, we specialize in helping executives and corporate teams create impactful LinkedIn content that builds thought leadership and meaningful connections.
Our seasoned professionals craft personalized strategies that align your personal brand with your business goals, ensuring your LinkedIn presence truly reflects your expertise.
Ready to transform your LinkedIn presence? Schedule a conversation about your LinkedIn strategy and discover how we can help you become a recognized industry leader!
Want to stand out on LinkedIn? These days, video is king on the platform. Posts with videos get way more likes, comments, and shares than regular text updates or articles.
63% of B2B decision-makers say watching videos helps them make better buying choices. That’s probably because video helps you connect with your LinkedIn network in a way that just feels more real and personal.
In this blog, we’ll explain everything you need to know about creating LinkedIn videos that work—from picking the right format to nailing the technical stuff.
Plus, you’ll discover how we at Crackerjack Marketing can help you create standout content that grows your professional network and showcases what you do best.
Let’s hop on a quick call and explore how we can be your trusted partner in building an effective LinkedIn presence!
Why LinkedIn Videos Matter in Professional Networking
Let’s talk numbers:
LinkedIn videos get five times more engagement than other types of content on the platform, and live video gets 24x more!
That’s huge!
And it’s not just about likes—videos are 20 times more likely to be shared than any other post type.
What makes LinkedIn video particularly powerful is its ability to:
- Build authentic connections with your network,
- Showcase your expertise in a more engaging way
- Drive meaningful professional conversations
- Increase your visibility in the LinkedIn feed
Types of Videos You Can Post on LinkedIn
While creating engaging content for LinkedIn takes many forms, video stands out as one of the most powerful tools in your professional toolkit.
Before getting into the technical details, let’s understand the different types of videos you can share on LinkedIn:
- Native Videos: These are videos uploaded directly to LinkedIn
- Length: 3 seconds to 10 minutes
- Best for: Regular updates, thought leadership content
- Video Ads: Sponsored content for marketing campaigns
- Length: 3 seconds to 30 minutes
- Best for: Promotional content and reaching wider audiences
- LinkedIn Live: Real-time streaming content
- Length: 10 minutes to 4 hours
- Best for: Webinars, events, and live Q&As
- Company Page Videos: Content shared through business pages
- Length: 3 seconds to 30 minutes
- Best for: Brand storytelling and corporate communications
- Short-form Videos: Similar to other social platforms’ vertical video formats, these brief clips are optimized for mobile viewing
- Length: Up to 2 minutes
- Best for: Quick tips, industry insights, and engaging mobile users
LinkedIn Video Specs
Now, let’s break down everything you need to know about LinkedIn video specifications:
Best Video Format for LinkedIn
LinkedIn supports multiple video formats, but here are the most reliable options:
- MP4 (recommended)
- MP3
- MPEG-1
- MPEG-4
- AAC
- ASF
- FLV
- H264/AVC
- MKV
- Vorbis
- VP8
- VP9
- WebM
- WMV2
- WMV3
LinkedIn no longer supports QuickTime, AVI, or MOV files.
Pro Tip: Stick with MP4 format for the most consistent playback experience across devices.
LinkedIn Video Dimensions
LinkedIn, like other social platforms, frequently updates its specifications. It’s always a good idea to check their official guidelines for the most current requirements.
Right now, as of the time of writing, LinkedIn recommends the below resolution and aspect ratio for sharing video content:
| Specification | Range |
| Resolution | 256×144 px—4096×2304 px |
| Aspect Ratio | 1:2.4—2.4:1 |
However, we have seen other dimensions that work to suit the content needs.
For example, video ads can use the below dimensions:
| Orientation | Aspect Ratio | Minimum Resolution | Maximum Resolution |
| Landscape | 16:9 | 640 x 360 px | 1920 x 1080 px |
| Square | 1:1 | 360 x 360 px | 1920 x 1920 px |
| Vertical | 4:5 | 360 x 450 px | 1080 x 1350 px |
| Vertical | 9:16 | 360 x 640 px | 1080 x 1920 px |
When creating videos for LinkedIn, your frame rate should fall between 10 and 60 frames per second (FPS).
At Crackerjack Marketing, we typically stick to 30 FPS as it offers the perfect balance between smooth playback and file size.
For optimal video quality, the bitrate should be between 192 KBPS and 30 MBPS.
LinkedIn Video Thumbnail Size
Your video thumbnail is crucial for attracting viewers. Requirements include:
- File format: JPG or PNG
- Maximum file size: 2 MB
- Aspect ratio: Should match your video’s dimensions
- Resolution: Same as your video resolution
LinkedIn Video Size
Keep these limits in mind when preparing your video:
- Minimum file size: 75KB
- Maximum file size:
- Native videos: 5GB
- Video ads: 200MB
- Company page videos: 200MB
LinkedIn Video Length Limit
The duration of a LinkedIn video varies depending on how you upload your content.
You can upload videos up to 15 minutes long using your laptop or desktop. However, if you post through the LinkedIn mobile app, they must be under 10 minutes.
No matter your device, every video must be at least 3 seconds long (2 seconds when uploading from the LinkedIn mobile app).
The rules are different for live sessions.
You can stream for up to 4 hours, though most successful LinkedIn Live events last 30-60 minutes.
This longer format works well for webinars, Q&A sessions, or in-depth discussions where you need more time to deliver value to your audience.
Pro Tip: Just because LinkedIn lets you post longer videos doesn’t mean you should. Most professionals engage best with videos between 30 and 90 seconds long.
Think about it—when did you last watch a 15-minute video on your social feed?
How to Post a Video on LinkedIn
You can share videos on LinkedIn either from your computer or your phone.
Let’s walk through both options:
Posting From Your Computer
First, go to your LinkedIn homepage and look for the “Start a post” box at the top of your feed.
Click the video icon (it looks like a play button) and choose the video you want to share from your computer.
Before you hit the post button, write an engaging description that tells your viewers what they’re about to watch.
Want to control who sees your video? LinkedIn makes this easy with visibility settings. You can share with:
- Your entire network
- Specific connections only
- Anyone on LinkedIn
- Just the members of a group you’re in
Sharing From Your Phone
Posting from your phone is even simpler, and it gives you the option to record videos on the spot.
Open your LinkedIn app and tap the post button (it’s the plus sign at the bottom of your screen).
You can either record something new right then and there or pick a video you’ve already recorded.
When recording directly in the app, you can flip between your front and back camera by tapping the camera switch icon.
This is super handy if you want to show both yourself and something you’re demonstrating.
Before you share your video, add some context in the post description with proper LinkedIn post formatting.
It helps the LinkedIn algorithm decide what your video is about and which audience it should cater to. Also, it helps viewers decide if they want to watch.
Once you’re happy with everything, just tap “Post,” and your video will be live on LinkedIn!
Best Practices for Creating Impactful LinkedIn Video Content
Want your LinkedIn videos to stand out from the crowd?
Follow these tried-and-tested practices that successful content creators use to engage their professional audience:
Make Your Videos Mobile-Friendly
Did you know that 91% of LinkedIn users watch videos on their phones? That’s why mobile optimization isn’t just good to have—it’s essential.
Along with proper LinkedIn optimization for your profile, your video content must also be mobile-friendly.
When creating your video, imagine someone watching it on their morning commute or during their lunch break.
To make your video look great on mobile:
- Keep your text big and easy to read
- Test your video on your phone before posting
- Make sure important visuals stay clear when viewed on a small screen
Get Your Audio and Captions Right
Something that might surprise you is that two-thirds of LinkedIn videos are watched with the sound off!
That’s right—most of your audience will be watching silently! But don’t worry, there’s an easy solution.
Adding closed captions to your videos on LinkedIn isn’t just about accessibility (though that’s super important, too).
It’s about ensuring your message gets across even when viewers can’t or don’t want to turn on their sound.
When you record audio, find a quiet spot and use a good microphone—your viewers who listen will thank you.
Strike the Right Professional Tone
LinkedIn is a professional platform, but that doesn’t mean your videos must be stiff or boring.
Like a business casual dress code—you want to look professional while letting your personality shine through.
Share your authentic stories and insights. Your unique experiences and perspective are what make your content valuable.
Some great approaches include:
- Walking viewers through a day in your work life
- Sharing lessons from your professional journey
- Explaining complex topics in simple terms
- Offering behind-the-scenes glimpses of your industry
Consider giving your profile a complete LinkedIn makeover to complement your video content strategy.
Hook Your Viewers in the First 3 Seconds
You’ve got just 2-3 seconds to grab someone’s attention before they scroll past your video. Make those seconds count!
Start with your most interesting point or a compelling question that makes viewers want to learn more.
Remember to put your main message right at the start—don’t make viewers wait for the good stuff.
Use eye-catching visuals in those first few frames, but ensure they’re relevant to your content.
Nothing frustrates viewers more than a flashy opening that has nothing to do with the actual message!
Creating engaging LinkedIn videos that check all these boxes can feel overwhelming at first. But don’t worry—you don’t have to figure it all out on your own.
At Crackerjack Marketing, we help executives and business leaders like you build a strong LinkedIn presence through strategic content that connects with your audience.
Whether you’re just starting or looking to improve your content, our team can guide you through every step.
Want to make your LinkedIn work harder for your business?
Let’s chat about your LinkedIn marketing strategy and find the best approach for your goals!
Common Mistakes to Avoid in LinkedIn Video Marketing
Even the most experienced professionals can slip up sometimes.
Here are the most common pitfalls to watch out for when creating LinkedIn videos:
- Wrong Technical Setup: Uploading videos without first checking LinkedIn’s specifications can result in poor quality or failed uploads. Always verify that your video meets the platform’s requirements before posting.
- Missing Subtitles: Skipping captions means losing viewers who watch with the sound off. Take the extra time to add clear, accurate subtitles to your videos.
- Length Overload: Creating videos that are too long for your message. Keep your content concise and focused—remember, attention spans on social media are short.
- Poor Production Quality: Using inadequate lighting or low-quality audio. You don’t need expensive equipment, but ensure your video is well-lit and your audio is clear.
- No Call-to-Action: Ending your video without telling viewers what to do next. Always include a clear next step, whether following your profile, commenting, or visiting your website.
- Aspect Ratio Mistakes: You may use the wrong dimensions for your video type, resulting in awkward cropping or black bars that make your content look unprofessional.
Avoiding these mistakes, combined with our LinkedIn tips for executives, will help you build a stronger professional presence on the platform.
Frequently Asked Questions (FAQs)
Let’s address some common questions about LinkedIn video formats.
Can I Post LinkedIn Vertical Videos Without Compromising Quality?
Yes! LinkedIn supports vertical videos (9:16 aspect ratio) with resolutions up to 1080 x 1920 pixels.
Vertical videos will be displayed in a square in some placements, so ensure your main content is centered.
How Do I Make My Linkedin Video Mobile-Friendly?
To optimize for mobile viewing:
- Use the 4:5 aspect ratio for best mobile viewing
- Keep text large and readable
- Test your video on mobile before posting
- Ensure good contrast for outdoor viewing
- Add captions for sound-off viewing
Can I Save LinkedIn Videos for Offline Viewing?
LinkedIn doesn’t provide a native option to download videos for offline viewing. Focus instead on creating engaging content that viewers can easily access through the platform.
You can bookmark/save posts containing videos for easy access later.
How Do I Choose the Right Video Size for LinkedIn to Ensure Quality?
Select your video size based on the following:
- Your content type
- Target audience viewing habits
- Platform limitations
- Device compatibility
Aim for 1080p (1920 x 1080) resolution (whenever possible) while staying under file size limits.
Conclusion—Video Format for LinkedIn
Technical specifications are necessary, but content quality and value to your audience should always be the top priority.
Start with the fundamentals discussed in this article, experiment with different formats, and consistently deliver content that resonates with your professional network.
Need help standing out on LinkedIn?
At Crackerjack Marketing, we specialize in helping executives and corporate teams create impactful LinkedIn content that builds thought leadership and meaningful connections.
Our seasoned professionals craft personalized strategies that align your personal brand with your business goals, ensuring your LinkedIn presence truly reflects your expertise.
Ready to transform your LinkedIn presence? Schedule a conversation about your LinkedIn strategy and discover how we can help you become a recognized industry leader!
