Tweet Like a Pro

How to Tweet Like a Pro

advanced twitter tips

If you’ve been reading this blog for any length of time, you can probably tell we’re all aflutter about Twitter. Even though we wonder why Twitter is so darn difficult for people, we’re big advocates for using Twitter as part of your overall social media strategy.  It’s a powerful tool for building your business.

What do you do when the ideas just don’t flow as readily as you’d like? What can you do when you’re long on enthusiasm but short on compelling ideas for tweets? No worries! We’ve compiled a list of ideas you can use to get you through those difficult times as well as great resources for finding content to share.

Creative Ideas for Compelling Tweets

Once you’ve been tweeting a while, you’ll develop a formula or a style that makes it easier to come up with consistent content many times a day, virtually every day of the week. If your style is primarily content curation, over time you’ll establish a list of trusted sources for finding just the right stuff for your Twitter followers. You’ll get in a groove so that tweeting won’t become a chore. But in the meantime, you may need some prompts.

Here are 12 prompts that will get you thinking about things you can tweet about. Pick a few every day, and change it up from day-to-day. Each of these prompts is good for hundreds of tweets over the course of a few months.

12 Prompts for Quick and Easy Twitter Content

  1. Tweet a link to a blog post you agree with and add a comment (on the post) that mentions one of the points in the post.
  2. Share a photo of something you pass on the street that relates to your business in some way.
  3. Share a link to your own blog post and ask people a question about it.
  4. Pose a question to your followers asking what they think about an issue that’s hot at the moment.
  5. Start a conversation. Respond to a question someone asked or simply comment on something someone said. Then keep the conversation going, back and forth once or twice using @ mentions.
  6. Answer the question, “What’s inspiring you?” (as in, “Today I’m inspired by…”)
  7. Answer the question, “What’s bothering you?” (obviously, keep it relevant).
  8. Share a link to a video that you think might be of interest to your followers.
  9. As you go about your day at work, notice the behind-the-scenes image or story that you can share with your customers, like a work-in-progress.
  10. Tweet an inspiring quotation.
  11. Retweet the best tweets of those you admire.
  12. Share a link to a news story related to your business and comment on it.

Keeping a list like this handy so you can refer to it when you’re having a Twitter writer’s block can help you keep up your Twitter content and make it easy and fun at the same time.

Resources for Links to Share on Twitter

You may only get 140 characters (for now!), but by linking to an article, blog post or website, you open a door to a whole new world of information. Sharing links is one of the best ways to use Twitter for business. It shows that you are a valuable source of information, and by choosing the most useful information for your community, you ensure that people will come to count on you, and respect your knowledge of your field. There is a firehose of information out there, and anyone who can be trusted to find the best of the best will be rewarded with followers and retweets.

Here are several of our favorite resources for finding Twitter content to share, to help build your stream:

  1. Google Alerts is one of the easiest tools to use. Go to the site and choose the subjects you want to know about. Google will email your chosen content from news, the web and blogs based on the frequency you select.
  2. Addictomatic is a fun and, ahem, addicting aggregator to use. Their tagline of “inhale the Web” is fairly true, and they take content one step beyond Google’s results by bringing in information from Yahoo and Bing.
  3. Paper.li is a tool you can use to automatically curate content on a wide range of topics and arrange it in a magazine-style format. The tool is very easy to do and can automatically Tweet your paper and send it via email too!
  4. If you know there are key bloggers whose content is regularly worth sharing, add them to your RSS reader and search them daily for the best posts of your favorite bloggers.
  5. AllTop is a significant help in finding new blogs to add to your reader. Search for topics and AllTop will return results for you.
  6. When you’re feeling short on inspiration, go to listen to a Ted Talk. Not only are you likely to get inspired, you may just find some great content worth sharing.
  7. Of course, there is always your own Twitter feed! Build a list of people you follow that Tweet about the topics you’re interested in. Or, type a term or phrase in the Twitter search box to find new and interesting content to share.

Try some of the above ideas, and then be sure to come back and fill us in on how they worked out for you. Have bright ideas of your own? We want to hear them! Where do you find the best content to share on Twitter? How do you come up with engaging ideas? We’d love to hear your ideas on this topic. Share them with us in the comments section!

How to Find People to Follow on Twitter

“How to Find People to Follow on Twitter” was co-authored by Stephanie Schwab and Christina Strickland

how to find people to follow on twitter

You know the influence of Twitter. It is, after all, a powerful and engaging social media platform. But, if you’re not following anyone and no one’s following you, it’s neither powerful nor engaging. You need followers (beyond your family and friends), and you need to be following other interesting Twitter users too. So, how do you do that? We have you covered. Here’s a quick guide to finding people to follow on Twitter

How to Find People to Follow on Twitter: Make the First Move

When you’re just starting out on Twitter, you’ll want to find people to follow who will satisfy your objectives. You follow them, and a significant number will follow you right back! You may just want to lurk a bit and listen in on conversations at first. You may want to connect with influencers like journalists or bloggers, or you may want to find other people with similar interests. No matter what you’re trying to achieve, one of the most targeted ways to connecting with like-minded people is to search Twitter bios.

How to Find People to Follow on Twitter: Try FollowerWonk

We think FollowerWonk is particularly useful for searching within the content of people’s bios, so you can get to the specifics people include there. It’s one of the best places to source Twitter users to follow.

Once you log in to FollowerWonk using your Twitter account, you’ll see a large search box. Let’s say you are a classical musician and you’d like to find people with the words ‘classical music’ in their bio who live in New York. You can add the phrase “classical music” in the search box and expand your search by choosing the small link below, entitled “more options.” Those other options include URL, number of followers, name and location. Go ahead and choose your location since that’s what you are most interested in.

When you run the search, FollowerWonk not only delivers your results, but provides a list of people that tells you how long they’ve been on Twitter, what their influence is, how many followers they have and how many times they’ve tweeted. The bio will tell you virtually everything else you need to know. So much information at your fingertips!

You’ll be able to decide if you want to follow a musician, a music blogger, a politician who loves classical music, or all three. You never know what kinds of conversations you’ll have or where it could lead until you start listening, sharing information meeting people with similar interests on Twitter.

When you’ve chosen from this richly annotated list of potential people to follow, you can look at the people they follow (since birds of a feather. . . ) and follow them. Before you know it, you’ll have collected yourself the most highly focused, fascinating community of people to talk to, listen to and share information with, all with a few clicks.

Exciting isn’t it? But wait! There’s more.

How to Find People to Follow on Twitter: 4 More Tools

1. Crowdfire

Crowdfire is an app that lets you follow people by hashtag, location or even people following other Twitter users. It’s easy to use and also allows you to see a list of people that aren’t following you back.

2. Tweet Stork

Tweet Stork delivers recommendations to you based on tweets related to your own, users with lists similar to yours or users that retweet the same type of content you do. Just select your option and Tweet Stork will provide a list. You can even follow others without leaving the site.

3. SocialBro

SocialBro (now, Auisense) has a host of tools to help you grow your Twitter followers and find people to follow on Twitter.  Their targeted filtering capabilities help you find some of the most engaged people you can follow.

4. Twitter Advanced Search

This is Twitter’s own search tool. It’s become more robust over the past year or so and is definitely worth a look. It even allows you to include a search for sad or happy face characters or questions.

If you find a lot of interesting users, organize them into Twitter lists for easier conversation management. Of course, we’d never recommend following another user simply because they match a few bits of search criteria. Take a few moments to read through their Twitter bio and tweets to determine if the user is truly a good match for you. If he or she is, follow and be sure to engage!

To get what you want, you typically have to give a little something, and Twitter is no exception to this rule. Go ahead and find like-minded people to follow. Before you know it, you’ll have a long list of followers too.

Why Is Twitter So Darn Difficult for People?

why is twitter difficult

I do a lot of social media training, which I really enjoy. I work with small business owners, executives, front-lines social media managers, and people who are trying to gain skills for their next job.

I’ve trained on social media strategy, on blogging, and on just about every platform out there: Facebook, Instagram, Pinterest and YouTube. As well as Twitter.

And it’s really remarkable: Every person I’ve ever trained on Twitter seems to think it’s the most difficult and confusing of all the social networks. So I’ve spent some time thinking about why this is the case. Here’s what I’ve concluded on what makes Twitter difficult.

1. Twitter is Open-Source

Unlike Facebook, which has built in apps and metrics and functionality, Twitter is open-source. Anyone can build tools and uses for Twitter that get widely adopted by others (like Hootsuite, my favorite way to use Twitter), and it’s not always easy to figure out what all of those tools and uses are, because they’re not baked right into the platform. Even some of what we think of as native Twitter functions, like hashtags, were homegrown by users.

When you start out on Twitter you only need to learn Twitter, but in fairly short order you then get a handle on some of these outside functions or tools.  Whether it’s a tweet scheduling app, a measurement app, or a trackable link shortener, you won’t get far (as a business tweeter) without the help of some third-party tools.

2. Twitter Is Not a Network

Twitter itself has repeatedly said that it’s not a network, it’s a media platform. Unlike Facebook and LinkedIn, you can follow someone without them following you back. The public nature of everyone’s feed makes it very well suited for non-networked media campaigns and engagements. Certainly, you can use Twitter to network, and it’s a very powerful platform for that, but there are a myriad of other uses for Twitter beyond the networking aspect.

Use Twitter to provide customer service, create a mini-newsmagazine for your business, hold interviews, throw online events, or write a novel. One of my favorite twitterers is @arjunbasu – an author who writes 140-character short stories on Twitter. He’s not engaging socially, he’s creating art with his tweets.  Anyone can follow him and be amused by him. No question, that’s media.

3. Twitter Has a Secret Language

Twitter has so many nuances and little-known tricks, it’s very hard for a new user to figure it out and it may be years before they learn them all.  In part, Twitter was built that way – the 140 character limit necessitates short-form commands and functionality shorthand. It’s kind of like an MS-DOS command prompt, from back in the day.

A few of the little-known or often overlooked native Twitter functions that trip people up, or that they don’t often know about, include:

  • If you use an @username as the very first piece of content in a tweet (if the @ is the first character), that tweet is only seen by that person and anyone who follows you both mutually.  It is amazing to me how many people don’t know this, really through no fault of their own. This is definitely the #1 “insider” thing that I get to teach people.
  • You can follow someone by typing “follow username” (with or without the @ symbol) right into the Compose Tweet box
  • You can message (direct message) someone by typing “d username” (with or without the @symbol) right into the Compose Tweet box
  • Twitter has very useful List functionality built in, which helps segment the people you follow so you can be sure to see the tweets of people who matter most to you. Once you’ve added people to lists, you can view just the tweets of the people on a particular list. This is great for people who say “Twitter moves too fast.”
  • Use Twitter’s Favorites functionality to bookmark tweets you want to refer to or share later. If you Favorite someone’s tweet, they’ll also get a notification (if their notifications are set up to receive them), which will show them that you engaged with their tweet.

My advice to people who are intimidated by or feel they can’t figure out Twitter: be patient. Jump in and start tweeting. It will take a while to build your following, so use that time to connect to people who know you well (and will completely forgive any faux pas you make) and experiment with the platform.  And remember, everyone makes mistakes: there are very few things that are truly dreadful on Twitter.

Now go forth and tweet!  And definitely get in touch with me (here in the comments or via Twitter, natch) if I can answer any questions about Twitter for you.

Pros and Cons of Social Media Marketing for eCommerce Businesses

Pros and Cons of Social Media Marketing for eCommerce Businesses

One of the most common answers I hear to the question of “how do I grow sales for my eCommerce business” is: social media. But what does that mean? Everyone’s “doing social media,” but are they doing it correctly, and more importantly, does it work for your business?

By “doing social media,” people generally mean: using social media platforms to achieve an objective in your business. For most businesses that objective will be either raising brand awareness or achieving sales. However, there are other objectives such as community engagement, providing customer service, and to humanize your brand.

In recent years, the volume of businesses using Facebook, Twitter and other social platforms has risen greatly. However, a lot of businesses are only on these networks because it’s the “in thing.” It’s really important to evaluate if social media is an appropriate marketing channel for your business, so consider these Pros and Cons.

Pros of Social Media for eCommerce Businesses

There must be a reason why so many people are doing it, right?

  • People look online before purchasing products. In fact, 67% of consumers look at online reviews before making a purchase. This means, if you’re selling a product and can get good consumer buzz in social media, it’s likely that potential customers will see that info. Therefore, social can be great for brand awareness and customer acquisition.
  • Social media is big business, and growing. Over 71% of businesses are planning to increase their social media budget for 2017. Establishing yourself now will help you to get an edge before your competitors do.
  • Data, lots of it. Over 90% of the world’s data was created in the past two years. Listening to and analyzing social media can provide you with insights into your industry, customers demographics and how demand is evolving.
  • Build relationships. Social media offers you the opportunity to build a relationship with your customers to increase customer lifetime value and acquire more potential customers. Additionally, these relationships help you to work on product development, when you get feedback from your customers (which you can also do via social media!).
  • Social media influencers are a thing. Connecting your brand with top influencers in your industry can do great things for your business; you get to “borrow” their audience every time they mention your brand. A 2015 study found that marketers get $9.60 in earned media for every $1 spent in influence marketing – a very good investment.

Cons of Social Media for eCommerce Businesses

However, there can be problems with using social media…

  • Difficult to quantify. For enterprise businesses, this may be easier, but for small businesses it may be difficult to effectively quantify what kind of return on investment you’re achieving with social media. Particularly when you goal is community engagement or other, less tangible, objectives.
  • Time-consuming. Coming up with ideas, creating the relevant imagery, and posting to different social media platforms can be a difficult task. While tools such as Hootsuite or Buffer can streamline the process, it can still be a time-consuming activity.
  • Difficult to do well. There are tens of thousands of business currently trying to grow sales using social media and frankly, a large portion of them aren’t achieving their objectives. As such, becoming proficient with effective social media usage often requires a time and resource investment initially.

One last consideration: it’s important to understand if your customers are actually active users of social media, and if so, what platforms. A fashion brand oriented towards younger consumers may have best success on Instagram, while a gardening line aimed at homeowners may see more engagement on Facebook.

Hopefully, these pros and cons have created some food for thought in your decision to use social media. I’d love to hear if they’ve helped you form your opinion about how to use social media in your own eCommerce business.

About the Author: Daniel runs marketing for Shoprocket.co in London, a service which enables any website, blog or Facebook Page to add Ecommerce in minutes. Follow Shoprocket on Twitter @shop_rocket.

Why Businesses Should Care About Facebook Featured Photos

facebook featured photos

If you’ve been paying attention to your personal Facebook account in recent weeks, you’ve probably noticed a new feature: Facebook featured photos. Although this addition is currently available for personal profiles only, it’s worthwhile for businesses to pay attention to it, as there’s always a chance it might migrate over to business pages one day.

Before we look at this feature in more detail, here’s a reminder of why it’s important for businesses that value social media to pay attention to Facebook. Not only did it have 1.59 billion monthly active users by the end of 2015 (with 1.44 billion using mobile devices) but its audience is global, with 83.6% of users outside the US and Canada.

Photos are among the most popular content, representing 54% of all posts. That’s why it’s unsurprising that Facebook has introduced this new feature.

How to Add Featured Photos to Your Facebook Profile

Here’s how you add featured photos to your personal profile:

  1. Visit your Facebook profile and look for the “add featured photos” link just below your profile photograph. It’s in the same box that allows you to add a short intro to your profile.
  2. Click it and you will get the option to add up to five photos from among the photos you have already uploaded.
  3. Select the ones you want and save and they will appear on your profile, with two larger photos at the top and three smaller ones at the bottom.

If you’re not happy with your choice of photos, just upload new ones to expand your selection. And if you add a Facebook featured photo, then change your mind, you can remove it like this:

  1. Hover over the featured photos block and click the pen icon that appears in the top right.
  2. Hover over the photo you want to remove and click or top the X that appears in the top right hand corner.
  3. Save, or click the image icon to add a new photo, then save.

Facebook featured photos are public, so it’s important to choose your photos carefully. It’s also a good idea to include a description or some kind of context for the photos to raise interest and perhaps stimulate some conversation.

Benefits of Facebook Featured Photos

As mentioned earlier, this feature is currently only available for personal profiles, but many people use their personal profiles to connect with clients either directly, or through participation in Facebook groups, so you won’t want to ignore the marketing potential of using featured photos on Facebook.

These photos can help people understand your personality and business. On your individual Facebook profile, you could choose to feature photos showing:

  • Your business location
  • Your branding
  • Your interests
  • A current deal or offer (it remains to be seen whether Facebook will allow this or will continue to steer people down to the “pay to play” route)

In other words, you can use featured photos to showcase whatever you think is most important to your business. It’s a way to pique people’s interest before they begin to interact with you and help them decide whether they want to connect or do business with you.

Other New Facebook Features

While you’re at it, consider updating the intro section that has replaced the old “about” section. Hover over the box till you see the pencil icon and enter your own text. This is another way to put your photos into context.

Aside from the intro and featured photos, Facebook has added another new feature that business page owners should pay attention to: the ability to use a seven second introductory video instead of your static profile photo. With video being such a huge part of content marketing, this would be another excellent business feature.

Facebook already offers the business benefit of exposure to a huge and engaged global audience. Today, these new features extend your reach from your personal profile, but in the future, these or similar profile could increase the benefits you can gain from your business page. Are you using Facebook featured photos yet? What has your experience been?

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starting with facebook

5 Things You Should Know About Facebook

starting with facebook

We use social media sites every day, but how much do we really understand about how to use them effectively in marketing? To help you, Crackerjack Marketing is creating a series of posts to guide you, and naturally, we’re starting with Facebook.

1. User Numbers are Huge

If you’re serious about social media, you can’t ignore Facebook. With 1.5 billion users as of the third quarter of 2015, its user base is higher than the population of many small countries. That also applies to the number of monthly active Facebook users on mobile devices, most recently estimated at 1.3 billion.

Those numbers are the first reason why Facebook has to be part of your strategy, but there’s more. In the US alone, 62% of the population and 72% of adult internet users use the site. (Source: Pew Internet).

2. It’s a Global Network

 

Most of your customers are probably on Facebook, which offers multiple ways to reach them, including groups and business pages: there are now more than 40 million of those on the site.

 
Its popularity spans gender (though it’s more popular among women) and age bands. Although there are many other social networks for teens, the site has more teens using it daily than any other. Outside the US, Facebook has high concentrations of users in India and Brazil. In fact, 86% of its users are outside the US, making it a useful site for reaching international users with social content.

Most of your customers are probably on Facebook, which offers multiple ways to reach them, including groups and business pages: there are now more than 40 million of those on the site.

3. It’s Conversational

Many people wonder whether it makes more sense to have a Facebook page, a personal profile or a group. Here’s the skinny: you need a personal profile to set up a page or a group but after that you can choose whichever makes most sense for the interaction you want with your customers.

  • An open group is public, which enables most people to find you.
  • A closed group is great for creating that sense of exclusivity.
  • A secret group ensures that everything is private and nobody can find the group.

Groups are great for discussion, but you can also have useful conversations via a Facebook page. A business page that shares the same social media branding as your other sites will enhance your image across the web. Beware of digital sharecropping, though. Facebook pages can be excellent ways to share content that you find interesting and to deliver customer service.

4. Images and Videos are the Best Content

When it comes to content, two formats that work well are photos and video. Recent data suggests that some 250 billion photos have been uploaded to Facebook, and that number is rising by more than 200,000 every minute. Photos are always being shared and are among the most contagious content, especially if they help users and avoid the traps of being overly self-promotional or obscure.

Grammarly is a good example of how to do it right. The company focused on Facebook from the start and posted images with grammatical tips and in-jokes. At the time of writing Grammarly’s Facebook page had 5.8 million fans.

Turning to video, statistics from the top performing social brands show that videos get shared four times as much as other content and get more likes and comments too. A good tip is to upload your video directly to Facebook (even if you plan to post it on YouTube, too). Data from Search Engine Journal shows that native video reaches double the number of people with twice as many likes, three times as many shares and seven times as many comments as uploaded YouTube videos.

5. Sorry, You Have to Pay to Play

Video and images aside, the glory days of great engagement have gone for many brands. With Facebook needing to earn some money, engagement figures are down for many brands unless you pay. The good news is that you don’t have to spend a lot to get good results, but if you’re not prepared to spend, then focusing on excellent visual content can help make Facebook work for you.

What is your experience of Facebook? Contact the Crackerjack Marketing team for help with your Facebook marketing strategy.

 

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Digital Sharecropping

Why You Should Avoid Digital Sharecropping

Digital Sharecropping

Using social media is now a fact of life, but there’s one key mistake business owners have to avoid. If you have an active presence on Facebook, Twitter, LinkedIn, Instagram or whatever social media is best for your business, that’s fantastic, but you must avoid the perils of digital sharecropping. What is it? It’s where you put your eggs in a social media basket and have no web presence of your own.

A lot of small business owners who are starting out ask whether, instead of a website, they can set up a Facebook page. I always tell them no. The thing is, you may spend hours creating the perfect Facebook profile, tricking out your timeline, and making sure that it reflects your branding and personality, but it doesn’t actually belong to you.

No-one ever reads the fine print, but take it from me – any time Facebook, Twitter or any social media site thinks you have contravened their terms of service, they can shut you down. And they do – and that’s definitely not good for your brand.

Getting Banned on Social Media

It’s also worth knowing that you don’t have to do anything to be shut down; they just have to think you have. Here are a couple of examples.

A few months ago, I tried to log into my own Twitter account to find that it had been limited because they thought the account had exhibited spamming behavior. That meant I could read my Twitter stream but couldn’t interact with it – no tweets, retweets, mentions or DMs.

I checked to see if someone had hacked the account (they hadn’t) or if I had sent any unexplained tweets or DMs (I hadn’t). I thought maybe the cause was one of my IFTTT sharing recipes, so I switched them off for a while.

I contacted Twitter and asked them to look at it again. When they did, they said that on reflection my account was OK and had just got caught up in one of their spam sweeps. No real harm done, in my case, as it was sorted out in just over a day. But if you were providing customer service on Twitter, then a one-day lockout could be a disaster.
 

Most social media sites ban first and ask questions later, leaving you to prove you’re not violating their TOS. And that’s the danger of digital sharecropping.

 
This happens on Facebook too, and the shut down targets aren’t always because of questionable content. This Arizona couple got banned because Facebook took exception to their last name – Avatar.

Most social media sites ban first and ask questions later, leaving you to prove you’re not violating their TOS. And that’s the danger of digital sharecropping. If you’re building a presence on someone else’s virtual patch, then if you’re banned or shut down, even if it’s not your fault, you lose everything you have been working for. As Copyblogger points out, landlords are fickle.

A Better Social Media Strategy

So what’s the answer? The answer is to see social media for what it is: a necessary tool in your overall marketing strategy but not the place where you expend most of your energy. As we’ve said before, Facebook is not your website.

Instead, spend some time putting your own content on your own site. Sure, things happen to websites too, but if you’re all paid up with your domain name and hosting, then generally your piece of cyberspace belongs to you. And that’s a better foundation for your online business presence.

 

twitter moments

Why Twitter’s New Moments Feature Matters to Brands

twitter moments
Did you notice something different over on Twitter recently? Twitter unrolled its new, and, quite possibly, most important feature called “Moments.” Moments takes what everyone is talking about and puts it into a tidy place for the user to find. Now we don’t have to jump in and get lost, mid-conversation. This is a great way to check out and interact with what’s going on on Twitter, before you dip your toes fully into the stream.

What EXACTLY is this “Moments”?

Essentially, Moments makes trending stories have a longer life. It yanks it from the rapids of the Twitter river and sticks some stuff into a calm little pond, where it waits patiently to be fished out. With the click of that neat little lightning bolt icon, a list of important highlights, along with live tweets, awaits. You’ll never have to wonder what’s happening on Twitter, ever again!

How does Moments work?

It’s quite simple, really. Well, no, it isn’t, but we’ll make it simple. We mentioned the lightning bolt icon already. You click it, which then brings you into the Moment app. What you see on that neat, magazine-like screen is a list of new and emerging stories that are popular in your network. If what’s going on doesn’t strike your fancy, you can click on “Sports” or “Entertainment” and catch up on what’s been going on over there.

How will it affect my own Twitter stream?

It’s supposed to affect your Twitter stream! Moments and your stream are new besties. They don’t go anywhere without the other. Moments tells Stream everything, and vice versa. Together, they are supposed to make a more robust, enriching, newsworthy experience. As Moments grows and learns how the user, well, uses Twitter, the content in Moments will be more individualized, tailoring itself to your own, personal likes.

How can Moments benefit brands?

Twitter is a cultural zeitgeist. As a brand on Twitter, you need to be aware – no, ahead – of the trends. Currently, we can stay on top of trends by staying really active on Twitter, checking out trending hashtags and using Twitter lists. Twitter’s new Moments feature now gives you another way to keep your finger on the pulse of the Twitter sphere.

As a brand, it’s not enough to settle for not being left behind the conversation, you want to be the leader. Imagine if your content was selected to be part of the curated collection!

At the moment, “Moments” (see what I did just there?) are only curated by a couple of Twitter partners but Twitter will be opening Moments up to more users in the future which, in turn, could present huge opportunities for creative thinking brands to set trends!

Twitter created a game-changer with Moments. Unlike some other features that Twitter has played around with in the past, this one is going to last a lot longer than…a moment.

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5 Tips for Brands Using Periscope

5-periscope-tips
Getting acquainted with Periscope and learning what it does was an important first step. Now, however, you have to figure out how to use this innovative new social media tool for your brand. Don’t worry. We have you covered with five tips brands can use to make the most of Periscope:

1. Promote

Promote your broadcast before, during, and after your event. The more you promote, the more people will actually view your broadcast, and even better, share it. Use all of your social media accounts to let your audience know what you have planned. Shout it from the rooftops while you’re live too, even if this means assigning someone else to promote or schedule posts/tweets in advance. And once your broadcast has ended, it would be a mistake to fall silent. Your broadcast will remain available for 24 hours, so make sure your audience members know they haven’t missed out, even if they couldn’t tune in when you were live.

2. Vary Content

There’s nothing worse than all promo, all the time. While you do want to promote your awesome products and services some of the time, you don’t want to turn your audience off by trying to sell your brand at every turn. Fortunately, Periscope lends itself to such varied content as educational videos, tutorials, FAQs, announcements, interviews, focus groups, and surveys as well. You can even use it to provide VIP access, customer support, and product demonstrations.

3. Engage

Just because it’s a different type of social media doesn’t mean all of the best practices you’ve learned fly out the window. Your attention-grabbing broadcast is a great start, but you still need to bring it home by engaging your audience. Post questions on Twitter to get your audience not only thinking about your content but also talking about it. Get involved in discussions about your broadcast and take the time to respond to comments.

4. Share Reviews

Without question, great reviews can work wonders for your brand. According to a study by Dimensional Research, a whopping 90 percent of purchase decisions are influenced by online reviews. Now, combine that with the appeal of not just video, but live video. Use Periscope to ask your customers for feedback and use it again to share live video reviews—good reviews, of course. You can’t lose!

5. Build Trust

Consumers are much more likely to buy from and return to brands they trust. Use Periscope to provide a new level of transparency by allowing your customers to see your face (or your employees’ faces) and listen to your voice as you answer questions about your brand and products. And as much as possible, keep it unscripted so that your message comes across as natural and genuine while showing off a bit of your personality.

Periscope isn’t just the latest hot thing. It’s a valuable tool for reaching your target audience, getting its attention, and boosting engagement. Use the above tips to incorporate Periscope into your brand’s marketing plans.

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5 Reasons Your Brand Should Be on Periscope

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No brand can afford to rest on its laurels, thinking last year’s, last week’s or yesterday’s marketing is enough to keep its audience interested and engaged. You have to continually market, finding new ways to gain exposure and get the right people paying attention. One exciting new way to do that is with Periscope.

What is Periscope?

In February 2015, Twitter made a bold move by purchasing a live video streaming mobile app called Periscope. Twitter launched the app in late March, and it’s been hot, hot, hot ever since. It’s still a fairly new tool, which lends quite a bit to its hotness, and it’s an excellent way to gain more exposure for your brand. Fresh out of the gate, Periscope had a cool million users just 10 days post launch. By August, it boasted 10 million active users. And guess what else? It’s still growing.

Here’s why you need it for your brand:

1. You Can Reach Your Audience Live

Periscope allows you to use your mobile device to do something fabulous—broadcast live. This means you can allow your audience to join your broadcast, tuning in to your live streaming video and audio from virtually anywhere. And with Periscope, you aren’t limited to just seconds in which to get your message across. You can not only say everything you need to say, but also give your audience a much better experience.

2. Your Audience Can View It Now and Later

Your audience can view your broadcast message the moment you make it and up to 24 hours later, replaying it and commenting as often as desired. It’s real-time marketing at its best. And as if that’s not enough, you also get access to all kinds of useful data, providing insight into such things as how many viewers watched your broadcast and for how long.

3. Amazing Communication Options

You’ve probably heard a great deal about FaceTime, and maybe you’ve even used it to communicate one-on-one with your friends and family members. Periscope allows you to communicate directly with a potentially huge audience. It’s taken an intimate type of communication and transformed it so you can communicate with everyone.

4. It’s Social

Social media is a critical part of any marketing plan. With nearly 80 percent of Internet users considering social media content when making purchasing decisions, your brand needs to be where your audience gets social. Periscope provides yet another social avenue for reaching your audience and not only makes social sharing through Twitter simple and easy but also helps stimulate discussions and encourage feedback. It even includes location and notification features.

5. Access to More of Your Target Audience

You know the deal. If a large percentage of your audience is on a particular social media platform, you want to be there too. If your audience goes looking and only finds your competition, don’t expect that to help your bottom line. In fact, Periscope could even provide access to a demographic you haven’t reached before. Keep in mind, too, that Periscope is a new, innovative tool. Those who aren’t there now will likely use it later as more and more people learn what it can do and how to use it.

As a brand, you have to keep up with marketing trends in order to effectively reach your audience. By doing so, you demonstrate that you care about communicating with your audience while dramatically increasing your exposure. Periscope is a fantastic way to do just that.

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