Creating Brand Voice on Social Media

Building and Protecting Your Brand Voice on Social Media

“Building and Protecting Your Brand Voice on Social Media” was co-authored by Stephanie Schwab and Christina Strickland

Every brand needs a strong brand voice. What is brand voice, you ask? Essentially, it’s the tone and style you use when communicating with your audience. Your brand voice not only tells your audience who you are and what you have to offer, but also proves critical in engaging your audience members and motivating them. Your brand voice gives your audience a feel for your brand’s personality, and since the explosion and rapid growth of social media marketing, it’s become more important than ever before.

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The Essential Guide for Startups Using Social Media

The Essential Guide for Startups Using Social media

In years gone by, it was enough to create some business cards and set up a website, but today you need so much more. Today, your prospects are ever more social online, and your audience will expect to not only see you but also interact with you via social media. Too many startups view social media as an afterthought rather than an essential part of succeeding in business. They soon discover just how critical it is for encouraging interest, building a reputation and developing lasting relationships with potential customers Fortunately, you have this essential guide to help you start off on the right foot.

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Surefire Ways to Generate Blog Post Ideas

“Surefire Ways to Generate Blog Post Ideas” was co-authored by Stephanie Schwab and Christina Strickland.

Ways to Generate Blog Post Ideas

Sometimes the hardest thing about having a blog is figuring out what to post on it each week. Maybe you started with a bank of grand ideas, but as you used them up, your blog started to feel, well, a lot less fresh. Perhaps you’ve struggled for ideas since the very beginning. The good news is you can stop liberally applying your forehead to your desk.

Here are some of the best ways to generate blog post ideas:

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How to Market Your Brand Using Live Video

how-to-use-live-video-to-marketing-your-brand

They say a picture is worth a thousand words, so what does that mean for live video broadcasting via tools like Periscope, Meerkat, Snapchat, Facebook Live, and Blab? I’m going to say live video is worth a million words. Why? Well, as far as content marketing is concerned, we all know how important it is to educate and inform your audience in a way that is also entertaining. We also know how important it is to reach your customers where they spend time and encourage them to connect with your brand. Live video makes this easy.

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21 Things Your Competitors Do on Instagram that You Don’t

What Brands Should Do on Instagram

Instagram has grown by leaps and bounds since its inception. What started off just trying to gain a foothold in the social media arena now has an incredible 400 Million+ people who are active on it monthly, and over three quarters of those users are in the United States. This is an important place to be if you’re serious about your brand. But the competition is fierce! There are many brands that have nailed it on Instagram.

This is both good news and bad news for you. The bad news is that, yes, like I just said, the competition is fierce. The good news is, you’re reading this blog post and we’re going to tell you exactly what they’ve done to become so popular.

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