Co-authored by Stephanie Schwab and Christina Strickland
Your brand blog should be the cornerstone of your content marketing efforts. Yes, Facebook, Twitter and the rest are essential too but they shouldn’t be your only home on the web. It’s what both practice and teach here at Crackerjack Marketing. (You can read more about why here.)
If you’ve been reading our blog for a while, hopefully you understand the benefits of blogging for your brand. Whether you are new to blogging or a long-time content creator, you may have some questions.