How to Close A Social Media Account

While it’s nice to think that we’d all finish what we start, sometimes it’s not that easy. You create a Facebook page for your brand because you’ve got a marketing coordinator with extra time, but poof – the headcount is cut. Or you convince your CEO to start Tweeting, and she loses interest after about six weeks. It can happen to any brand….but there’s a right way and a wrong way to bow out gracefully.

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