With so many social terms whizzing by, it’s easy to forget if you’re coming or going. Maybe you finally have terms like engagement, consumer advocate, and ROI figured out. Well, now we want to toss another one your way — social search. Don’t worry, though. We have no plans to leave you twisting in the wind. We’re going to lay it all out for you, in terms you can understand, without so much as wrinkling your brow.
The long and short of it: Social search is a different way of finding the content you want.
So what does that mean: Unlike the traditional searches that most people are used to, it considers the searcher’s social graph when returning results.
In plain English, please: Social search makes it easy to find content posted by people and businesses within your social circle. With this type of search, a person gets all that juicy content from people in his social network. It omits the stuff every Tom, Dick, Harry, and, well, Bonnie posts.
While traditional search will likely remain the primary tool for finding content, more people are using social media every day. Over time, social search is likely to grow in importance.
Okay, but how is social search going to help you, beyond being really sorta cool? Essentially, the people in your network want to hear from you. They don’t dither over whether to bother with your content. They’re pretty much a warm sell. So social search means they can go looking for all of that amazing content you post and easily find it without wading through the drek.
Here’s how you can, and definitely should make your content more social search friendly and increase visits to your website or blog.
Don’t take a nap, pass go, overanalyze, or do any of the other things that routinely slow your amazing ascension to the top. Start using these tips right now. No, seriously. Why are you still reading? Go already!
Stephanie founder and CEO of Crackerjack Marketing.
She’s been in social media for over 20 years, and teaches digital marketing at universities in Barcelona and Bangkok.
Follow her on LinkedIn
for expert LinkedIn and marketing advice.
Stephanie founder and CEO of Crackerjack Marketing.
She’s been in social media for over 20 years, and teaches digital marketing at universities in Barcelona and Bangkok.
Follow her on LinkedIn
for expert LinkedIn and marketing advice.
Are you stressed out by the time it takes to create great content?
In this handy Google Doc, which you can save and use on your own, you’ll get a super-simple layout to guide your content creation and management efforts.
With so many social terms whizzing by, it’s easy to forget if you’re coming or going. Maybe you finally have terms like engagement, consumer advocate, and ROI figured out. Well, now we want to toss another one your way — social search. Don’t worry, though. We have no plans to leave you twisting in the wind. We’re going to lay it all out for you, in terms you can understand, without so much as wrinkling your brow.
The long and short of it: Social search is a different way of finding the content you want.
So what does that mean: Unlike the traditional searches that most people are used to, it considers the searcher’s social graph when returning results.
In plain English, please: Social search makes it easy to find content posted by people and businesses within your social circle. With this type of search, a person gets all that juicy content from people in his social network. It omits the stuff every Tom, Dick, Harry, and, well, Bonnie posts.
While traditional search will likely remain the primary tool for finding content, more people are using social media every day. Over time, social search is likely to grow in importance.
Okay, but how is social search going to help you, beyond being really sorta cool? Essentially, the people in your network want to hear from you. They don’t dither over whether to bother with your content. They’re pretty much a warm sell. So social search means they can go looking for all of that amazing content you post and easily find it without wading through the drek.
Here’s how you can, and definitely should make your content more social search friendly and increase visits to your website or blog.
Don’t take a nap, pass go, overanalyze, or do any of the other things that routinely slow your amazing ascension to the top. Start using these tips right now. No, seriously. Why are you still reading? Go already!
Are you stressed out by the time it takes to create great content?
In this handy Google Doc, which you can save and use on your own, you’ll get a super-simple layout to guide your content creation and management efforts.
Stephanie founder and CEO of Crackerjack Marketing.
She’s been in social media for over 20 years, and teaches digital marketing at universities in Barcelona and Bangkok.
Follow her on LinkedIn
for expert LinkedIn and marketing advice.
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