The social media revolution was – is – all about talking. It’s about putting your ideas out into the world to see how they connect and collide with others’.
But if the social media revolution is about talking, the social media revelation is about listening. (See what I did there? Eh, eh?)
Social listening is a hugely important piece of successful online engagement because it has everything to do with understanding our audience(s), developing a sense of empathy, and speaking to our customers in a language they can relate to. Unfortunately, though, it’s also the step that’s easiest to ignore. Why is that?