Social media contests are win-win opportunities for consumers and brands. Consumers enjoy the opportunity to win something–a gift certificate, a vacation, a t-shirt, a book, or a lamp. Who doesn’t love free stuff? And brands have the opportunity to grow their fan bases, build awareness, and engage with their target audiences. Here’s how contests can benefit your brand:
Co-Authored by Stephanie Schwab and Christina Strickland
Planning a social media contest? Pinterest tops the list of the best platforms on which to run contests and promotions. Why?
It’s pretty laid-back on the rules and easy to use, offering loads of room for creativity. Ready to get started? Here are some tips for making your Pinterest contest a success: