You try to create the most compelling marketing messages. You know how important it is to speak directly to your target audience and share ideas, features, and tips that will capture their attention. But try as you might, it seems like you’re pushing a bunch of boulders up a super-steep uphill. Your messages seem on-point to you, but your audience doesn’t seem to remember them. And if they do, they don’t seem to remember them long enough to buy your products and services. Never fear! You do have options—good options, actually.
Twitter is one of the big boys when it comes to social media marketing. If you’ve yet to begin using it for your business or don’t know how to use it well, this post is for you! The following articles will get you up to speed and help you use your Twitter account as an effective marketing tool.
As social media grows and matures, it seems pretty clear that there are a few aspects of this integrated discipline that are becoming increasingly important, yet are undeveloped skills in most social media practitioners. One such aspect is search marketing.
Just a few short years ago search engine optimization (SEO) was a highly specialized discipline, and primarily was being executed within standalone SEO firms and some digital agencies. The guys (yeah, mostly guys, though a few gals too) who were search experts often had coding backgrounds, and they really understood the nuts-and-bolts of how the search engines, and websites, worked. They used this info to help static websites get noticed by the engines, and then they extended that knowledge into paid search, also called PPC (pay-per-click) or search engine marketing (SEM). Blogs came along and they figured out the best ways to optimize those too. If you needed to build a website or blog, or run a PPC campaign, you knew who to call.