Tag Archive for: marketing strategy

social media marketing and live events

Social Media and Live Events: Promoting Your Small Business

social media marketing and live eventsOver the past few years, live events have been scarce, as many events moved to virtual platforms. While it was a good alternative when social distancing was necessary, many virtual events don’t quite have the same feel as in-person events, nor can they garner the same attention.

Now that more events are happening in person, there’s a great chance to make the most of social media marketing to boost brand awareness when you’re attending live events. For example, if you are a coach, consultant, or small business service provider attending a tradeshow and have a booth, social media can help you attract traffic. Or, if you’re presenting as a thought leader at a conference, social media is a great way to pre-network and invite people to attend your session.

No matter the type of live event—conferences, tradeshows, masterminds, workshops, summits—social media helps you build up your audience database, turning in-person contacts into online ones. And, even if an event continues to live on a virtual platform, these tips also apply!

Aligning Social Media Marketing with the Event Timeline

One way to approach social media marketing for events is to consider the before, during, and after timelines of the event.

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depiction of the customer journey

Why Is the Customer Journey Important for Small Business Owners?

depiction of the customer journey

What’s a Customer Journey and Why Does It Matter?

Anytime you secure a new (or recurring) customer, how much do you think about how they arrived at that decision? Getting a sale is a well-deserved victory, to be sure. Yet, there’s great opportunity in paying attention to how those customers ended up coming to you—and how they decided to buy. 

This is what’s known as the customer journey. 

Now, if you’re thinking, “this is just one more thing I need to add to my never-ending list,” don’t worry. Understanding the customer journey isn’t some complicated matrix you need to absorb in order to understand your customers’ and prospects’ tendencies. In fact, with just a few simple steps, you can optimize your business and marketing efforts—and convert more customers as a result.

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email-marketing-strategy

Email Marketing: The Jason Bourne of Marketing Strategy

email marketing resurgence - email icon in the cross hairs on a aqua background with white text

For many years, we’ve been told that email marketing is dead—or, at the very least, on its way out. It makes one wonder who, exactly, is putting that message out there. Because nothing could be further from the truth. In fact, we think there’s an email marketing resurgence!

In fact, an anonymous quote that one of my colleagues discovered captured email marketing’s place in the greater scope of marketing strategy: “Email marketing is like Jason Bourne. It will never die.”

If you’ve been receptive to the notion that email marketing should be dead, that it’s not an effective marketing tactic, there are plenty of facts to dispute it.

Death? Talk About an Email Marketing Resurgence
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marketing-messages-that-stick

7 Tips for Creating Marketing Messages that Stick

marketing-messages-that-stick

You try to create the most compelling marketing messages. You know how important it is to speak directly to your target audience and share ideas, features, and tips that will capture their attention. But try as you might, it seems like you’re pushing a bunch of boulders up a super-steep uphill. Your messages seem on-point to you, but your audience doesn’t seem to remember them. And if they do, they don’t seem to remember them long enough to buy your products and services. Never fear! You do have options—good options, actually.

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Role of Images in Content Marketing

What Makes Visuals So Crucial to Content Marketing Success?

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Role of Images in Content Marketing

There’s no denying that visual content has taken over our generation. With more than 3.7 billion internet users in the world and smartphone users expected to reach 2.32 billion by the end of 2017, from Snapchat to Facebook to Instagram, there is practically no end to our appetite for visual content.

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3 Ways to Use Mobile to Reach Millennials

3 Ways to Use Mobile to Reach Millennials

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3 Ways to Use Mobile to Reach Millennials

Do you know a teen or young adult who isn’t tied to their mobile phone? According to Pew Research, 80% of 18-34 year olds own a smartphone – and they’re all using them a lot. If you want your brand to appeal to this audience, implementing an effective mobile marketing strategy is the way to go. But how do you capture the attention of individuals who are always on the go? A good start would be to capitalize on the channels that they always access on their mobile devices.

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7 Habits of Top Digital Brands

7 Habits of Top Digital Brands

7 Habits of Top Digital Brands

We hear a lot about top digital brands and wonder what sets them apart. It’s not just a lot of luck. It’s not even offering a product or service that no one else sells. Instead, these brands earn this designation through hard work, creativity, and effective strategizing. According to digital agency 360i, there are 7 Habits of Highly Digital Brands – and adhering to most, if not all, of these habits can set a brand far ahead of the pack.
The 7 Habits are:

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How To Apologize To Your Customers

How To Apologize To Your Customers

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How To Apologize To Your Customers

There’s a right way and a wrong way to handle most things in life, and that includes crises of the technology hacking variety. Two recent hacking crises do an excellent job of illustrating how companies handle crises. One, involving Buffer, occurred in October 2013 and was handled quite well while another, involving Snapchat in January 2014, just wasn’t. One of the major differences between the crisis management demonstrated by these companies? The apology. Customers want to know that the companies they patronize care.

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Creating Customer Personas for Inbound Marketing

Creating Customer Personas for Inbound Marketing

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Creating Customer Personas for Inbound Marketing

Some things just aren’t one-size fits all, and content is one of them. To effectively engage your audience, you’ll need content that caters to the specific types of consumers you are trying to reach. And how can you get that? Start by creating customer personas that fit your audience members, and then tailor content to fit each persona. Essentially, you’ll use these personas to drive your inbound marketing strategies.

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Social Listening Like a Rap Star

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Social Listening Like a Rap Star

The social media revolution was – is – all about talking. It’s about putting your ideas out into the world to see how they connect and collide with others’.

But if the social media revolution is about talking, the social media revelation is about listening. (See what I did there? Eh, eh?)

Social listening is a hugely important piece of successful online engagement because it has everything to do with understanding our audience(s), developing a sense of empathy, and speaking to our customers in a language they can relate to. Unfortunately, though, it’s also the step that’s easiest to ignore. Why is that?

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