Never underestimate the value of great content to your business. Companies that get content right get more attention and more leads, and if their marketing funnel works right, that usually translates into more sales. But in order to get those benefits, you need to have the right writer for your content. Since the writer is creating content to represent your business, you can’t afford to leave it to chance. Here are some tips on finding the right writer to deliver on your content strategy.
So you’ve signed up for a bunch of social media accounts? Now, you can sit back and bask in your accomplishments, right? Wrong. So, so wrong. Signing up for social media accounts is only a small part of the battle. You need more than just a presence on well-known social media networks. You have to engage on them, and, well, be social. This means putting daily effort into developing your network and increasing your online visibility. How? By attending to housekeeping, monitoring, posting, and reaching out each day.
Here are some must-do tasks to include on your social media checklist:
Did you know that among the five most popular words on Twitter are the words please and retweet? That tells you something very important. If you want to encourage people to share your work on social media, sometimes all you have to do is ask. It’s a call to action, social media style. Most people can’t resist a heartfelt appeal mixed with a little politeness. That’s why one of the things it’s most important to master in your content marketing is the call to action.
Ever wanted to know how to use social media advertising for your business, particularly your B2B business? Look no further – here’s our guide to advertising on Facebook, Twitter and LinkedIn.
We cover general advertising tips, plus capabilities and use for each of the three major social ads platforms.
Feel free to download and share this eBook direct from Slideshare. (Hint: View the Notes for the presentation by clicking on the Notes tab next to comments and statistics.)
And of course, if we can assist with your social media advertising programs, please don’t hesistate to contact us!
You’ve probably heard plenty about the importance of tracking and monitoring in your online business. And while there are many tools designed to help you collect and analyze data about your online audience, Google Analytics is one of the most well-known.
Here are 5 ways you can use it in your business:
You are the social media Jedi, and your editorial calendar is The Force. Use The Force, my young Padawan. Use it well.
Making your blog or social media into an effective marketing tool is a challenge, and so many people get lost along the way. It’s harder than it sounds to not only post regularly but also post content that attracts the right type of traffic and keeps it coming back for more. Even harder is getting your audience to engage by commenting on your content and sharing it. When the going gets rough, though, you’re not at the mercy of fate. Here are three ways your blog or social media editorial calendar can make your job easier.