how to write a twitter bio

Your Twitter bio is one of the most important pieces of content you will write on Twitter so you’ll want to write a powerful Twitter bio to make the most of this small space in social. People will use it in search, to find people that match their interests. They will use it to decide whether to follow you back when you follow them. You only have 160 characters, so it’s important to make the most of every one. When you first get started, do the best you can to describe yourself but don’t worry too much, because your bio can easily be changed. There are different styles of bio but it’s best to stick to some general rules; at least until you become a household name, and then you can do whatever you want.

How to Write a Powerful Twitter Bio


  • Use keywords that are descriptive of your work (realtor, chef, or copywriter)
  • Modify these terms with specific words that help set you apart (realtor in Topeka, Asian-fusion chef or email copywriter)
  • Add something personal about yourself if you occasionally tweet about it (tennis, mom, eats out a lot)
  • Even in 160 characters, your bio can have a “voice.” If it does, make sure it’s in keeping with your brand voice. The tone can be humorous, friendly, coy or sophisticated, as long as it is in keeping with the image you want to present
  • Make use of the link that can be added to your bio (this will usually be your website), but you may also add a link in your Twitter bio if you have more than one site you want people to look at to learn about you. Don’t use a shortened URL if you can avoid it, because those links are also powerful branding for you (especially assuming they’re your blog or company website)


Take your time crafting your Twitter bio


Remember that your bio is your way of saying hello to potential followers. You don’t want to be too salesy when you do it. Think about who you want to appeal to and what might interest those people. Take your time crafting your Twitter bio and modify it as you learn from your experience on Twitter what types of content appeal to your followers the most.

Please share your favorite bio examples in the comments; we’ll compile a list of powerful Twitter bios in a future post.

how to write a twitter bio

With over 106 million users sending more than a total of 140 million updates per day; you can see why we think Twitter is an essential platform for your small business. We’ve written about Twitter a lot, everything from finding people to follow, finding content to share and how to organize your Twitter stream to keep up with the conversation.

One of the questions businesses often ask is “How often should I Tweet?” This topic has been debated by social media pundits, almost since the dawn of Twitter. The truth is, there isn’t a a “one size fits all” answer. The number of Tweets you should send is directly tied to the size of your Twitter community and your content.

Here’s a few things to keep in mind:How Often Should I Tweet?

Tweet Consistently

For your brand or business, this may mean 7 days a week or only Monday – Friday, depending on when your customers are online. This doesn’t mean scheduling or Tweeting at the same time, every day. It means that you shouldn’t send out 65 Tweets in one day and then not return to Twitter for a month.

Keep Your Content Balanced

Remember, you want to be a “Mindful Maven.” If you’re Tweets are constantly about your own business or blog posts, you’re followers will catch on and ignore them. Even worse, they are likely to quickly unfollow you.

Stay Engaged

Twitter is about having conversations, not just broadcasting links or announcements. Seek out, join and start conversations. In this aspect, you really can’t Tweet too often.

Yes, you can Tweet too little, and yes, you can Tweet too often. It’s okay to experiment a little; update at different times and at different frequencies; Tweet out different types of content to find out what resonates with your Twitter followers. The most important thing is that you just do it and do it consistently, with good content and your community in mind.


We're All Search Marketers Now

As social media grows and matures, it seems pretty clear that there are a few aspects of this integrated discipline that are becoming increasingly important, yet are undeveloped skills in most social media practitioners.  One such aspect is search marketing.

Just a few short years ago search engine optimization (SEO) was a highly specialized discipline, and primarily was being executed within standalone SEO firms and some digital agencies.   The guys (yeah, mostly guys, though a few gals too) who were search experts often had coding backgrounds, and they really understood the nuts-and-bolts of how the search engines, and websites, worked.  They used this info to help static websites get noticed by the engines, and then they extended that knowledge into paid search, also called PPC (pay-per-click) or search engine marketing (SEM).  Blogs came along and they figured out the best ways to optimize those too.  If you needed to build a website or blog, or run a PPC campaign, you knew who to call.

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