A lot of people cringe at the word “test.” Whether it reminds you of your days of schooling when you simply weren’t prepared or a medical scan, tests typically aren’t people’s favorite thing to do.
Of course, tests are important. In marketing, testing allows us to understand what is working, or not working, and why. A common approach to this is A/B testing for marketing optimization.
What Is A/B Testing for Marketing, Exactly?
In simple terms, A/B testing is putting forth, to your audience, two different versions of something—whether it is a subject line, piece of content on your website, or even an entire marketing campaign. You might also test the time of day you deploy an email.
