Social Media Tools for Collaboration, Organization and Creation We Love (and Use!)

This post was co-authored by Christina StricklandCori Jacobs, and Lesley Lloyd.

 

If you’ve attended any of our social media training sessions, you’ve heard us compare growing social media presences to building a house before. We’ve talked about how you need to build a solid foundation and then the right layers on top of that.

Because construction analogies come easily to me, let’s just roll with, shall we?

If you’re going to build a house, you’re going to need a hammer, right? And, not just a hammer but a screwdriver, a wrench, and some excellent power tools. The same goes for social media.

Sure, we make social media management and content creation look easy, just like those guys doing home remodels on HGTV. But, like those home flippers, we have a great team of talented, dedicated people and an arsenal of tools we use every day.

There are so many social media tools available now that it can be hard to filter through them all to find just what you are looking for. It was equally difficult to determine which tools we should include on our list. To narrow it down, each of these had to meet certain key criteria:

  • The tools must be used by at least two-thirds of the team here at Crackerjack Marketing. In most cases, the tools listed below are used by every team member.
  • The tool must be used every day by said two-thirds of the team members.
  • The tool must have a free version, even if limited, for you to “try before you buy.” For most of these, we have the paid version because we felt the cost (usually minimal) is well justified.

7 Social Media Tools for Collaboration, Creation and Organization We Love

We didn’t want just to give you a boring list of the tools. We also want to share the reasons why these tools are so valuable to our organization by giving you the perspective of several team members, with varying degrees of responsibilities.

Contributing team members include Christina Strickland (that’s me!), Vice President; Cori Jacobs, Client Services Specialist and Lesley Lloyd, Community Manager.

Ready? Let’s dig in!

Favorite Social Media Tool #1: Slack

Collaboration

At first glance, Slack appears to be a simple messaging platform. While it is simple to use, it’s more than just a means of communication. Slack has a broad range of tools and integrations. Everything from uploading documents to sharing funny gifs. Best of all, it has the desktop and mobile apps, so you’re never far from your team.

What we love about Slack:

Cori: I’m showing my age here, but as someone from the internet ‘old school’ I like the familiar feel of Slack — it reminds me a lot of chatting over IRC (Internet Relay Chat). If you never used IRC, think of it as the predecessor to AOL chatrooms or instant desktop chat clients such as MSN Messenger or ICQ. The ‘channel’ model worked then, and it’s a great tool now for keeping multiple topic threads separated so not every single discussion is in one massive, impossible-to-track conversation. I also like the ability to turn notifications off and on per-channel so that I can keep on top of the main topics.

Lesley: I like using the channels. They’re helpful in keeping track of updates going on in social media. We use a Snapchat channel where we add articles on tips, tricks, news, etc. about the network. It’s a great reference tool for writing a blog post on Snapchat, or if we wanted to implement some of the things we learned into our Snapchat profiles. Slack also offers a reminder option for when you can’t look at an article the moment a colleague shares it. You can also pin an item in a channel, so it shows up at the top. Additionally, if you think it would apply to another channel, you can copy it to multiple places. Slack has many shareable and versatile options within the channels. You can designate them to social networks or clients or tools that you’re using. It’s the communication tool to rule all!

Christina: While there is just so much to love about Slack, one of my favorite features is also one of the most basic ones … the search function! If your organization is anything like ours, communication is happening at the speed of light! We love bouncing ideas around and getting inspired. Sometimes, though, we forget what we finally decided on or vaguely remember that someone had a good idea at some point. With the search function, you can enter a word and search your conversation archives. You can narrow it down to a particular channel or conversation or search all of your Slack history. This feature has significantly reduced the number of redundant conversations (“Hey, what did you say about that Instagram campaign, again? I don’t remember.”)

Favorite Social Media Tool #2: Our Editorial Calendar

Organization

We searched the Internet for a long, long time, looking for the right editorial calendar to use for our clients. After an extensive review and so many different tools and templates, we created our own, designed to help keep all of our clients’ content organized and on track.

What we love about the Editorial Calendar:

Cori: The key benefit of our Editorial Calendar for me is its ability to cover each social platform separately in as much detail as is useful a day-to-day community manager, as well as allowing them to maintain a higher-level overview which isn’t bogged down with details. The Overview vs. Detail layout is very useful for situations when sharing a calendar with clients. Most of the teams who we coordinate with aren’t likely to want to dig into a calendar filled with reams of individual tweets, but the high-level view allows them to keep on top of what’s happening across all their social platforms.

Lesley: If you like to plan, the editorial calendar is the place to be. It’s easy to navigate and easy to read when it gets full of all of your ideas and posts. Who’s going to remember what you posted in August of 2014? The editorial calendar will! When working with multiple clients and multiple promotions and channels, creating a calendar for each helps to keep you from getting your paths crossed.

Christina: Aside from being easy to use and understand, I love having an archive, or record, of all the work we have planned and have completed in one place. Don’t forget that you don’t “own” your social channels, so it’s always a good idea to have a backup somewhere.

Favorite Social Media Tool #3: Canva

Creation


If you haven’t heard about Canva yet, stop what you are doing, right now, and go check it out. Canva is a graphic design tool for non-graphic designers. You can start with a template or make your own.

What we love about Canva:

Cori: OK – I’m going to sound like an ad right now, but Canva is genuinely a lifesaver, and has upped my game, graphics-wise. I’m no designer and can barely crop an image in Photoshop, but when a client sends a blog post at 6 pm to be posted the next day, Canva lets me create a compelling feature image in just a few minutes. If I need size variations optimized for multiple social channels, I can also do that with just a couple of clicks with Canva’s “pro” version.

Lesley: The sharing capabilities, especially. The folders and streams make it easy to organize different images for various social channels as well as categories (holidays, contests, promotions, products, etc.). The images don’t have to be emailed or uploaded to your team; they’re saved right in Canva so access and edits can be made by any team member or client if you so choose. Canva also has a variety of designs with sizing and fonts, so it fits everything you’re looking for in an easy-to-use design tool. It makes graphic-creation quick, easy, and professional.

Christina: There is so much to love about Canva. One of my favorite features comes with the Canva for Work subscription (paid). With the paid version, you can create a stored “Brand Kit,” which includes your company colors, logo, fonts and templates as default. No more looking up color codes or using an online color picker!

Favorite Social Media Tool #4: DropBox:

Organization

DropBox is a hugely popular cloud storage option, and for good reason. It’s easy to use and makes your documents accessible from anywhere.

What we love about DropBox

Cori: Like many other cloud tools, Dropbox is invaluable as a shared repository. It’s perfect for storing and sharing all types of files, large or small — anything from spreadsheets to photos to huge video files (though you need a Pro account if your stored/shared files go past the 2GB limit). If you don’t need to collaborate on a file and simply need a place to store and control access to them, Dropbox is perfect. Also, the search function works great, which is good news for someone with thousands of files stored who often needs to be able to put their hands on them quickly.

Lesley: Dropbox is more than a storage tool for documents. Your photos, links, and events fit there, too! When you’re working with multiple clients, you’re going to need space, and you might want to share what you’re working on with them. Dropbox has both! It also has a Paper option like a virtual workspace that you can share with the team with tasks and assignments.

Christina: Selective sync is such a big plus for me! As Cori mentioned, our clients often have enormous video files. The Selective Sync option allows you to control which files sync with your desktop or laptop. Since I work on a MacBook Pro, I prefer not to have my precious hard drive space consumed by video files, and I’ll rarely access. Another on of their great features are file and folder sharing options. You can invite people to view all of the files in a particular folder or create a link to a single file. Even better, you can set an expiration date on that link for sensitive information.

Favorite Social Media Tool #5: Social Report

Organization

Social Report claims that it is “an all-in-one social media management platform with all the features you need in one concise package.” While none of us would agree that it’s the “all-in-one management platform” we do love the reporting capabilities.

What we love about Social Report

Cori: Social Report is a one-stop shop for most of the stats I need day-to-day — super convenient! It tracks an impressive range of platforms and offers breakdowns which aren’t always available through a platform’s ‘native’ analytics. Having a single site for so many platforms means I can save a lot of time when putting together client reports. The Social Report team is constantly looking to improve and add new features, too — for example; they recently added the ability to automatically schedule ‘evergreen’ posts on a rotating basis.

Lesley: I use Social Report every day. Whether for scheduling posts or reporting weekly or monthly, Social Report does it all. Although no reporting website is perfect, and Social Report is constantly updating, it’s my trusty side-kick. I save so much time using it for scheduling 3rd party and evergreen posts (which is a new feature!). Social Report is relatively reliable as well! Minus the occasional error, it’s given me accurate information time and time again.

Christina: Like Cori, I love that I only need to go to one place to find the data we need on a day-to-day basis and for most of our monthly reporting needs. From a team management perspective, I like that we can control who has access to which accounts. I can give access to multiple accounts to our community managers or limit access to a single account for our clients. While “great customer service” isn’t a feature of the tool, I have to say that the support team at Social Report is amazing!

Favorite Social Media Tool #6: Grum.co

Organization

Grum.co is the unicorn of social media scheduling tools, allowing you to schedule Instagram posts in advance, from your computer! While it’s not packed with a ton of features, what is has it worth its weight in gold!

What we love about Grum.co

Cori: The simple interface and the convenience of posting to Instagram from my desktop make Grum a winner. Other Instagram solutions we’ve tried only remind you to post from mobile, but Grum allows you to ‘set it and forget it,’ which is perfect for any busy social manager

Lesley: You can’t beat the simplicity of Grum. Every feature is easy to use and understand. It also offers an archive of past posts for users and clients to reference (but don’t depend on that instead of an editorial calendar!). Instagram hasn’t paved the way for a convenient scheduling tool yet, until now!

Christina: It’s great to be able to log in and make sure that our community managers have the right content lined up. I also love that I can switch between clients without having to log in and out again. Sure, it’s a “little luxury” but one that I can’t live without, now that I have it!

Favorite Social Media Tool #7: Grammarly

Creation

While we use professional copywriters and editors as much as we can, because social media is about responding and reacting in real time there are occasions when using a professional editor isn’t practical due to time constraints. In these situations, we always, always, always, have more than one team member review what has been written but then we also always, always, always, run it through Grammarly, to make sure we don’t have any participles dangling or commas misplaced.

What we love about Grammarly

Cori: Should it be “that” or “which”? Is it “who” or “whom”? Grammarly is a great tool for those times when I’m struggling to deliver my message in the clearest possible way. I never want to embarrass myself (or worse, a client!) with awkward wording or grammar, so Grammarly can really be that ‘second pair of eyes’ I need on a document before pushing it live for the world to see!

Lesley: I never gave grammar in social media a second-look before Grammarly. Correct punctuation, verbs, and tense are often overlooked on social channels because of character amount, laziness, you name it! However, there’s nothing more important to you or your client than appropriate grammar and Grammarly is the perfect tool to ensure your posts are correct. Grammarly catches and fixes many mistakes, but use your discretion!

Christina: The critical and advanced (premium version) grammar checker are excellent features, I’m a huge fan of the vocabulary enhancement suggestions and the style features. I never knew I wrote in such a passive style before!

While we think these tools are just the bee’s knees, remember that there isn’t a single tool that’s going to replace an effective strategy, great content and a great team.

A Lesson in Rebranding from Snapchat

A Lesson in Re-Branding from Snap (Snapchat)

A Lesson in Rebranding from Snapchat

Yes, you read the title right, Snapchat is now Snap. A change of name in the fall told us that the brand is now planning on expanding itself to be more than a messaging network. Since its creation in 2011, Snap has been interesting, unique, entertaining, and fun! You know about the filters (maybe you have used the dog filter a time or two), the disappearing pictures, videos, and chats, the compilation of stories, memories, ads, spectacles, and discovering other news and current events.

Rebranding became necessary to Snapchat in the fall of 2016. You might find yourself in the same shoes now. You can’t hide from rebranding (and that’s a good thing), and you can’t ignore it. If you feel the pressing need to rebrand and don’t know where to start, take a page out of Snapchat’s book on the matter.

Lessons in Re-Branding From Snap

Snapchat rebranded flawlessly; we’re all wondering how they did it, and how we can do the same.

Simplicity

Don’t change too much too drastically. Snapchat dropped the “chat” indicating that they’re more than “chatting” now, but will still be the channel you know and love. Even when you hear “Snap,” you know who that is. Same color scheme, same logo, same basic identity, but they’re moving forward.

Curiosity

Keep your users guessing. Snapchat announced the new name first. The co-creators were clear in the changes and comforted users in the knowledge that more information was coming on the rebrand. There’s a fine line between leaving your users curious but excited and curious but frustrated. Your users like to see you innovating and moving forward, but they want to know about it in a plain and clear manner. They’ll wait to hear what you have next.

Control

Decide what, how, and when new information gets released. Snapchat controlled the details in their announcements, creating the hype until the next installment of information. Users don’t like to be overwhelmed with new information. Make your rebrand exhilarating by giving a little here, and a little there. By keeping your hand on the plans, the rebrand is completely yours and yours alone.

Timing

Plan your timing. The timing of your rebrand may be more important than the rebrand itself. Create a schedule that you’re able to stick to with some flexibility if necessary. Refer to this schedule when users ask you what’s happening (because they will). Make this timing realistic as well, so you can stay on top of what you’re releasing (there’s the control) and do it promptly for you and your audience.

Tasting

Release something new with a rebrand. I like to call this “tasting” because you’re giving your users a little taste of what’s to come. The first question they’re going to ask is, “What’s going on?” The second is, “What will this look like for me?” So you need to show them. Change for the sake of change isn’t always the best answer. Your users are going to ask why you’re changing and you need to know why and why they should get on board. Snapchat released Spectacles with their rebrand. They told us they wanted to be more than a messaging network, and they showed us how with Spectacles.

Personality

Be who you are. The greatest quality of Snapchat’s rebrand is their personality. They want to remain fun and still be familiar to their audience. How will your audience follow you into your new arena if they can’t recognize you? Completely changing who you are will almost guarantee you a loss of current users. Stay true to you, and you’ll reach your net wider to catch the audience you want, without dropping the audience you have.

Follow Through

Do what you say you’re going to do. Don’t make empty and lofty promises if you can’t deliver! If you say you’re going to release a new product on a certain day at a certain time for a certain price, do all you can to make that happen. If you’re presenting a name change, do it! Set yourself up for success by being timely, creating a release schedule, and making your promises simple. If you can’t follow through on your word, or you need more time to make it happen, just be honest! Users can be understanding and patient if external, unfortunate, and unexpected things happen because we all know they do.

Start Using Snapchat

I hope you’re thinking about looking into Snapchat (excuse me, Snap) for your brand or business now. I think that’s what Snap is hoping for with this rebrand, too. It’s no longer a channel for young people, but for everyone. Include how you’re now on Snapchat in your rebrand! You’re casting your net wider, staying true to yourself, giving users a taste of what they can expect, and keeping it exciting. Is it time for your brand to take a new turn? Let us know in the comments!

How to Use YouTube for Content Marketing

How to Use YouTube for Content Marketing

How to Use YouTube for Content Marketing

When you hear the phrase “content marketing,” chances are written text comes immediately to mind. However, blog posts and articles aren’t the only types of content you can use for content marketing. You can also create, publish and share your content in video format. YouTube provides a fairly easy-to-negotiate and definitely well-known platform for doing just that.

Why should you consider video content? The answer is simple. Many people find watching a creative video much more interesting than reading simple text on a page. And if you can be creative and attentive to your audience’s interest, YouTube can become a vital tool for fulfilling your content marketing plans.

Before you begin, here are three critical questions to ask yourself.

1. Is your business right for content marketing on YouTube?

You can do well with YouTube content marketing if you have a product or service you can video-tape and show off visually. For example, if you’ve created a product that solves a problem, you can show it at work. Likewise, if you provide a helpful service, you can show yourself in the act of providing the service. If you clean carpets, you can create a video of you or your employees taking a section of carpet from filthy to pristine. Some services, such as consulting, can be difficult to show off this way. This doesn’t, however, mean you can’t do it. You’ll just need to be very creative to pull it off.

2. Do you want to educate, inform, or entertain?

YouTube is a good choice for each of these purposes, but it’s important to consider which one you can accomplish. Informational and educational videos can be the easiest to make. An informative video just provides details about your products, company, or related topics. Educational videos, on the other hand, typically provide insight into how something works or how to accomplish a task. Both educational and informative videos provide value for your audience, but they can seem dull and boring if not carefully planned and well-executed. You’ll need to put a lot of thought into their creation to keep your audience’s interest.

People tend to flock to entertaining videos, and if done well, they often go viral. Unfortunately, these videos can be hard to make. You need a great idea and equally spot-on execution. If you can make them work, however, they can do a lot for your business. Just make sure that the video you create shows off your business’ personal style and doesn’t detract from its image.

3. What is your goal?

Do you want to use YouTube to get new customers? Are you planning to use YouTube to provide support for the people who currently buy from you? You can use YouTube for both purposes. To attract new customers, you’ll need to create videos that make your prospects want to learn more about you and what you offer. Then, you can provide the link to your site in your video as well as in your video description. If you want to provide support to your current customers, you can create how-to videos and question-and-answer content that help your customers get more out of your offerings.

Now that you’ve decided you do want to publish content via YouTube, it’s time to consider how you will make your content appealing to your audience. Creating video for video’s sake simply won’t help you meet your goals. Instead, it’s critical to develop a plan for your video content that not only speaks to your audience’s interests and needs but also effectively tells your story, and when desired, compels your audience into action. Here are 6 tips for creating video content that sings.

1. Be Interesting: The mere fact that you’ve created video content won’t capture your audience’s attention. There are many other video marketers out there trying to accomplish the same thing. To stand out among them, use different perspectives, include movement, incorporate color, and add music where appropriate. Focus on creativity and personality.

2. Try It: Often, people hold off on creating video content, spending too much time thinking about it and not enough time acting on it. Go ahead and plunge in with creative content, and try not to worry about perfection. Use your first few efforts to gauge effectiveness and reaction. Then, use what you learn from your initial efforts to tweak your approach and create even better video content.

3. Publish Regularly: When someone sees your video content and likes what he sees, chances are he will check to see if you have any related content. Don’t be a one-hit wonder. Publish regular content so that your audience knows what to expect from you and looks forward to viewing and sharing your videos.

4. Create Video Tutorials: People are always looking for how-to information, and many prefer video how-tos. Fulfill this need by making your own video tutorials. You can use questions your customers asks as topics or search the Internet to see what burning questions your target market has.

5. Tell Your Story: You’ve probably heard this suggestion when it comes to written content, but it’s important for video content too. Some people just prefer digesting video content instead of the written word, so don’t limit yourself. Go ahead and tell your story in a video, or a series of video content as well.

6. Create Video Contests: You can use video contests to engage your audience and obtain more video content. Run contests that ask consumers to submit videos or video clips. Set guidelines for submissions, and offer attractive prizes. Use the best video on your site or make a new video that compiles the best of the video clips you receive.

So you’ve begun creating high-quality, informative, entertaining videos? That’s a great start, but unfortunately, it isn’t enough. You’ll also need reliable ways of getting the word out and securing the right kind of attention for your videos. Here are 5 free ways and 1 paid way to promote your YouTube content:

1. Use Your Blog: Your blog gets a study flow of customers, prospects, and curious visitors. Make it your first stop for promoting your YouTube content. When you create a new video, be sure to promote the video on your blog by describing it, detailing the whats, whos, whens, and whys, and telling your audience members why they’ll definitely want to check it out. Then, make it easy for them to view your content masterpiece. Embed it in its own post.

2. Share With Your List: Don’t expect the people on your email list to come to you for interesting, valuable content. Go ahead and take the content to them. Craft a relevant, helpful message and email it to your list along with a link to your video. If you have an email newsletter, be sure to include it there as well.

3. Create a Custom Channel: This can be the difference between having what looks like just a bunch of video content and having a series of credible, interesting, valuable videos people want to see and share. A custom channel lends your video collection credibility, makes it look more professional, and helps you to create a more cohesive message.

4. Apply Your Social Media Know-How: Share your videos via your social media accounts. For example, tweet about your video and include links, create a status update with a message about your latest YouTube video and embed the video, and pin your video to your pinboards. Take a look at each social media account and figure out where and how to share your video content. Don’t forget to share your link on social bookmarking sites as well, adhering to the posting rules of those sites, of course.

5. Spread the News: When you create newsworthy, or particularly helpful new video content, look to news outlets that can help you spread the word about them. Write a press release and include the link to your video. Also, contact relevant news outlets about your video by phone or via email.

6. Pay to Promo: You can also pay to advertise your videos. If you have the budget to do so, consider the Google Adwords for Video opportunity. It’s a pay-per-click program for promoting videos on YouTube. With this program, you pay when someone views your ad rather than when you place it.

With time and effort, you can make video marketing a successful part of your content marketing campaigns. Use the above tips to get started. Then, be sure to come back and let us know how using YouTube for content marketing works for you.

The One Social Media Resolution You Need to Make This Year

The One Social Media Resolution You Need to Make This Year

The One Social Media Resolution You Need to Make This Year

It’s that time of year again. If you’re like many of us, you’re probably deciding that this year will be different. 2017 will bring a better you, and perhaps a better business too. That’s right. You can and should make resolutions for your business. But before you get off to the races, preparing your long list of business resolutions, we want you to know that one resolution stands out in importance. It involves social media but doesn’t focus on crafting more posts or finding more followers.

This year, resolve to build a community

If you’re marketing to a target audience, you’re doing this social media thing all wrong. Your goal should be to build a community of people engaged with your brand. This means giving your fans a voice and providing them with information they will find helpful. Solve their problems; don’t just sell your product or service.

How Will You Do This?

Provide Great Customer Service

Anyone can sell products or services. Anyone can ask their target audience to pay attention to and share their messages, but not everyone can build a community. To accomplish this, you have to provide great customer service. To build a community, you need to give your audience a reason to care about you and want to not only pay attention to what’s going on with your business but also stick around after that initial purchase. You can do this by showing that you care about your audience via top-notch customer service.

1. Combine delivery of customer service via social media and traditional methods. Your customers should have options when it comes to reaching you, and they should never feel forced into using one method of contact over the other.

2. Kick the automation to the curb. Customers hate, hate, hate having to struggle with an automated system when they need help. While there are situations in which automation is helpful, you won’t make a community member out a customer who can’t get help from a live person.

3. Train your customer service reps well. They should know your business and its policies inside and out. And most importantly, they should truly care to help your customers. If they seem bored, annoyed, or clueless, you haven’t a prayer of converting customers into community members.

4. Develop a method for monitoring and tracking customer service contact. This will help you to improve your company’s customer service going forward and head off reputation-damaging problems before they become mountains instead of molehills.

Share Relevant, Helpful Information

Yes, you have products or services of interest to your audience, but what else do you have to offer? To build a community, you have to provide relevant, helpful information, not just once but all the time. This gives your audience a reason to come back repeatedly and consume your content. It gives them a reason to share with others and even provide their own relevant, helpful information. Without this, you are just like every other company with something to sell. You’re just adding to the social media noise.

1. Find out what your audience needs. You have your products and services covered. Now, focus on who your audience members are, what drives them and what they want from life.

2. Share content and messages that meet your followers’ needs. You’ve identified their needs, so now go ahead and meet them by sharing meaty, valuable content that speaks to those needs. Keep in mind that you don’t have to create every piece of content you share. You’ll want to provide a mix of original and curated content to your audience.

3. Don’t just share content; have conversations. Communities aren’t built by talking at people. Instead, engage in real conversations, sharing ideas back and forth, asking questions, and offering suggestions. Be genuinely interested and fully responsive. Your followers will know if you’re faking it.

Give Your Community a Voice

Your followers have stories to tell about their lives, about their interests, and about your brand. Give them a platform and a purpose for sharing what’s important to them with others and you. Their shared stories and experiences will build and nurture a sense of community among your followers and support an emotional connection with your brand.

1. Provide a safe place for your followers to share user-generated content. Take genuine interest in what they post, comment on it and share it. This content will interest other followers, inspire them to engage as well, and build the sense of knowing each other and being part of a community.

2. Encourage a range of user-generated content. Of course, videos and photos are among the most compelling types of user-generated content, but personal stories really hit the mark as well. Inspire your followers to share their personal stories by sharing some of your own and by commenting on and showing enthusiasm for the stories your followers share. This not only stimulates an emotional connection with your brand and a sense of belonging but also gives each person who shares a stake in supporting the community.

3. Let your community members sell for you. Building a community takes the focus off selling, but that doesn’t mean selling won’t happen anyway. Your community members’ content becomes part of your brand’s story, and as your community grows, so will your users’ reviews of your products and services. Likewise, many of your followers-turned-community-members will become brand evangelists, telling your story and drawing prospects to your business.

Most importantly, Build Relationships

Social media should be about more than just broadcasting your promotions and building up an impressive number of followers. It should be about more than just making sales, and that’s why your emphasis should be on community building this year. Without a personal connection to your brand, customers are likely to jump at the chance to patronize your competitors whenever they offer sales, announce new products, or simply shout for their attention. However, by developing relationships with your customers, and encouraging your customers to develop relationships with others in your community, you build a loyal customer base that will translate into more sales and steady business growth.

Start 2017 off on the right foot by focusing on building a community. With each step you take toward community building, and each relationship you develop and nurture, you’ll enjoy long-term benefits for your business.

Twitter Hacks for Content Marketing

8 Twitter Hacks for Better Content Marketing

Twitter Hacks for Content Marketing
Often, business owners try Facebook out as their first venture into social media marketing. They know they need to have a Twitter presence too (because their audience is there), but they often drag their feet, finding Twitter intimidating or believing it’s complicated. The truth is Twitter is no harder to use than Facebook; it’s simply different. But no worries; we have you covered. Here are 8 Twitter hacks to make successful tweeting easier:

1. Craft an Engaging Elevator Pitch

Your Twitter bio has to be short and sweet. You have only 160 characters to work with, so make sure it packs a serious punch. Think of it as the ultimate elevator speech, and be sure to include your link. Don’t hesitate to update your header photo with text as well. Many Twitter users will check out your profile before they decide to follow you.

2. Go for Quality Over Quantity

You can cast a wide net and get a huge number of followers, but that won’t help your business if your followers aren’t really interested in what you have to offer. Aim to attract quality followers rather than random hits by crafting tweets that are relevant to your industry and of clear interest to your audience. Tweeting about your lunch or your fun weekend plans might entertain you but probably won’t help your business (unless this is somehow relevant to your brand).

3. Follow the Right People

You can work towards building the right audience by following others who are interested in or involved in your industry. Not only will these people follow you back, but their followers may jump on board and follow you too. How do you find the right people to follow? Do a Twitter search using industry-relevant hashtags and keywords. Check out your competitors and see who’s following them. These people are probably interested in what you have to offer as well. Want some handy tools for finding followers? Check out TweetStork and Audiense.

4. Get the Most out of Each Tweet

With Twitter, you have a low character count, but you’re also dealing with a short tweet lifespan. The average lifespan of a tweet is only about 24 minutes, so you want to make each message count. Use a link shorterner like Bitly or Google URL Shortener to shorten your links, so you have more room for text. And be sure to include relevant hashtags to make it super easy for anyone who is searching to find your content.

5. Tweet When Your Audience Is on Twitter

The worst time to tweet is when your audience isn’t on Twitter. Use a tool like Tweriod to gain insight into your audience’s Twitter habits and figure out when they are most likely to see your tweets. Then, tweet at those times.

6. Provide Appealing Visuals

Social media users are very visual, so give them what they want. Tweets with images or videos get more click-throughs, more retweets, and more favorites. Tweets with images get 150-percent more retweets, and those with videos get nearly 3 times as many.

7. Be an Authentic Engager

There’s something interesting about you and your brand. In fact, there are probably a lot of things your audience would like to know about you. So tell them, keeping an eye toward ensuring that your messages are both authentic and interesting. Not sure what your audience will find interesting? Use a keyword search to learn which relevant topics people are talking about on Twitter.

8. Be Social

All too often, people forget that one of the key words in social media marketing is social. Get involved in conversations, follow others, retweet, share, and bring something helpful and informative to the table. Doing this will not only help attract attention to your brand but also humanize it. Make a point of being social at least a few times each day.

Use the Twitter hacks above to make tweeting a part of your social media marketing plan. They’ll help you put your best foot forward, find your audience, and be more social. Be sure to come back and let us know how these Twitter hacks worked for you!

Influencer Tips to Make You the One All Brands Want to Hire

Honing Your Influence: Influencer Tips to Make You the One All Brands Want to Hire

Influencer Tips to Make You the One All Brands Want to Hire

Being an influencer wasn’t even a thing ten years ago.

In fact, if someone asked you what you do for a living and your answer was “I’m an influencer” you would sound like a pretty nefarious person out to do some pretty nefarious things.

In today’s landscape, however, being an influencer means that you are a powerful and engaging member of the online marketing community making bank for getting things done!

It is a job title many are actively aspiring to.

But how do they get there?

For some, their ascension to influencer greatness is quick and large and spurned on by some viral photo or video shared across countless platforms.

But this is not the norm.

The average influencer works at their craft as meticulously and consistently as any aspiring professional –they are calculated with their movements, they are conscientious with their choices, they are educated about their field, and they pick their partnerships with care.

A lot goes into the development of their influence and they are protective of it at every turn.

Honing Your Influence: Influencer Tips to Make You The One All Brands Want to Hire

Looking for sure-fire ways to make the invite list and get the gig when it comes to hiring influencers? These tips can help you get there.

Stand and Deliver

Deliverables are an integral part of any influencer campaign. The key messaging the brand has hired you to bring to life is as important to their bottom line as your compensation is to yours. Stay true to it. Meet the requirements –include the messaging they provided you with, provide edits when asked, publish when you’re expected to, and promote as agreed upon. This doesn’t mean to sacrifice your voice, provide countless edits, or uncompensated promotion. This means the opposite in fact! The brand wants your voice to deliver their message under the terms of your agreed upon contract.

And remember, communication is key to every relationship and that includes the ones you’re in because of your online influence. If you’re expected to put up an Instagram post or attend an event, make every effort to do so on time and as expected. Of course, things come up from time to time, but standard professionalism says you pick up the phone and call or shoot your contact an email just to say something came up and you need an extension.

Which brings us to out next point…

Be Professional

Because once you start charging for your services, that is what you are. Doesn’t matter if you have another job, doesn’t matter if you’re also a mom, if you’d like to be hired, as a professional influencer, you have to act like one. That means meeting deadlines, responding to emails, negotiating contracts, knowing your space, and behaving like you mean business –because ultimately, you do!

Be Engaging

Your content, your imagery, you! Of course, reach is important when it comes to being an influencer, but engagement plays a major role too. A brand wants an audience that’s listening, one that is talking back, one that is a part of the story that you are bringing to life. Take time to interact with your audience in meaningful ways. Get to know them, what they want, what they like, and what they respond to. Then, when you bring a brand into the equation, your audience will be there for it.

Keep It Real

Authenticity, authenticity, authenticity –it’s like the location of real estate. It’s how you encourage engagement, how you grow your audience, how you differentiate yourself as unique in the sea of influential voices. And being authentic doesn’t mean being an open book –it means speaking your truth, sharing your story in a real way, and putting yourself into your content.

Know Your Audience

What your audience responds to is maybe not going to be anything like what another influencer’s audience is here for. Even if you’re in the same genre, connecting to the same demographic, what your audience expects from you is possibly not what that same audience expects from someone else. You have to learn that. And then, you have to figure out the best way for a brand to become a part of that conversation.

Be Creative

Brands love it when influencers take their basic idea and make it magical. Going above and beyond certainly isn’t a requirement, but if you want to stand apart, make an impact, and ensure that you are first on the list for their next activation, give them something memorable. Your best photos, your best storytelling, a new idea, an awesome video. All of those things make a brand think you’re worth the investment, and maybe more!

Your ability to be a successful influencer rests on your ability to build an engaged, committed audience with a meaningful, impactful story –your influence infrastructure, so to speak.

Work on the infrastructure and your road to success will be paved!

The Ins and Outs of Twitter Chats and Parties

The Ins and Outs of Twitter Chats and Parties

The Ins and Outs of Twitter Chats and Parties

If you’ve been on Twitter for an extended period of time, you’ve seen a Twitter chat and party or two. Maybe you’ve participated in or hosted one or two! It’s one of the ways brands and businesses are connecting on Twitter. Most importantly, chats and parties are a direct connection to your current audience and to the audience you’re trying to reach. We’ve had tremendous success in hosting Twitter parties for some of our clients! Our efforts yielded participation rates of up to 233 (averaging 185 per party) people and 8,194 tweets in just one hour!

The Ins and Outs of Twitter Chats and Parties

Let’s look at what makes up a chat or a party, because they are different. Yes, chats and parties both live on Twitter and include a relevant hashtag for search and participation purposes. However, chats are more laid back and geared toward businesses, groups, and individuals who want to discuss a pre-determined topic in a specific field of interest. Parties are more formal and are sponsored by brands that pay a host to run it for them, and the topic is, of course, about the brand. Start thinking of themes, questions, hashtags (I’ll talk about this later), and prizes now!

Twitter Chats

A Twitter chat is the online version of a social club. Most of them meet weekly at a designated time to discuss relevant topics previously chosen by the host. Chats are a casual event because they don’t require a reservation or registration. Participants are encouraged to join in at the appointed time and use the appropriate hashtag. Sometimes this hashtag changes so it’s important to check-in beforehand to know which one you should be using.

Twitter chats aren’t only social media, digital marketing, or online-topics specific. Chances are if you’re interested in it, there’s a chat for it. That also means that chats aren’t only hosted by businesses. Groups and individuals (sometimes even brands) host them to bring like-minded people together in conversation about what they love. If your interest lies in the medical community, but you want to know more about agriculture, join a chat! The opportunity for networking, socializing, and learning about other businesses are huge!

Brands can participate in chats as well, by not forgetting to look for a chat that aligns with their goals. If you’re noticing a chat that is reaching your audience and/or talking about your topic, join in! After you’ve participated in one or two chats, reach out to the host and ask about a sponsorship. The next chat might include a mention of your brand, a banner on the chat’s page, or an opportunity to ask questions. Sponsorships from Twitter chats have a less restrictive policy, so if you get the chance to have one, be creative!

Twitter Chat Etiquette

As previously mentioned, Twitter chats are more relaxed, but that doesn’t mean it’s a free-for-all. Businesses and users need to follow some basic rules:

· Be polite: Everyone is there to have fun, learn, and talk about his or her interests.

· Don’t talk about yourself (too much): If you’re only there to turn the conversation to you, maybe you shouldn’t be there. However, if you have an experience relevant to the topic/question, that could be valuable to someone else.

· Interact: If you agree with a participants comment, feel free to say so. If you like a question, voice that. Like tweets, retweet, and others will return the favor.

Twitter Parties

Did you know that Twitter parties originated eight years ago? They don’t happen very often (although they could be done weekly), and they typically include a sponsorship from a brand. Organization is extremely vital for a party seeing as there are rules and guidelines participants need to follow. A host gets paid by a brand to run the party, and in return, the host gathers their top resources for the party which can include a diverse variety of things such as: influencers, blog posts, giveaways, events, etc. The host and the sponsor work as a team to decide what the topic will be, and additional features they want the party to have.

Parties are also more formal than chats. Think about a party that you’ve attended. Was there an RSVP giving the time, place, possible dress code, and directions to the party? The same applies to a Twitter party. An RSVP is your virtual guest list telling you who is planning on attending the party. If you’re giving away a prize or two during your party, check your guest list to make sure the winner actually attended the party and participated with the hashtag.

Twitter parties provide an amazing benefit to not only brands but the participants as well. This is give and take at its finest. Typically parties consist of women, either hosting or engaging. Men’s products and/or brands can make a name for them here and break new ground.

Twitter Party Etiquette

Organization matters greatly in a Twitter party. To keep from losing the structure, apply these rules that need to be followed by both the participants and the host.

· Be polite: This is important (and obvious) no matter if you’re in a chat or a party.

· Don’t ignore yourself: This is the opposite of a chat. Since a brand is sponsoring a party, the topics and agenda for the party are partly created by the brand, so, of course the brand is going to come up, and that’s okay! Make sure it’s relevant, though.

· Interact: Like, retweet, and respond to tweets. Show the participants that you’re listening to them and not only letting tweets scroll on by you. If you’re a participant in a party, this needs to be done to show the brand that you’re listening as well!

· Follow through: As a brand, you may be offering prizes and giveaways, and that’s great! After you’ve chosen a winner, get their information right away. As a winner, provide your information as quickly as possible.

Hashtags for Twitter Chats and Parties

A hashtag is arguably the most important aspect of a chat or a party. Hashtags are used for search on Twitter. When a user searches for a particular hashtag, they can choose a conversation based on that hashtag. If you know there’s a chat or party that you’re interested in but not able to attend, the hashtag allows you to come back later, search for it, and see what you missed. It’s what keeps your chat or party organized. Every time you compose a tweet based off of a topic, use the hashtag for it. You’ll be able to reach more people with one than without one. If you want to win a prize, chances are one of the rules is that you’ve used the hashtag.

By using a designated hashtag, you’re conversing with that group and not all of Twitter. At times you may use more than one; one for the party itself, and one for the topic/brand. Brands or businesses should set up a platform that allows them to search for the hashtag and see only that, making it easier to respond to the participants in the chat or party. Some of them even add the hashtag automatically into your tweet if you’re tweeting directly from that platform.

Let’s Chat (or Party)!

No matter who you are, a Twitter party and/or chat should be in your Twitter strategy, because they’re a part of what makes Twitter so special, and they bridge the gap between you and your audience. Get creative! Now’s the time to show your followers that you not only want them to know you but that you want to get to know them! How do you get to know someone? You chat with them of course!

Have you hosted or participated in a Twitter chat or party? Please let us know in the comments.

alternatives to vine

Alternatives to Vine (and What to do When a Channel Gets Shut Down)

alternatives to vine

Twitter through some of us for a loop (pardon the pun) at the end of October, by announcing the closure of Vine, its 6-second video app. This is big news whether you loved and/or were involved with Vine or not. Twitter is now refocusing, and we can’t wait to see what that looks like. In the meantime, social media marketers who have made an investment in the app now need to take serious steps in another direction. If the Vine stars we knew, loved and laughed at can move on, then you can, too. This is a great time for you to revisit your social media strategy to make sure that you have a backup plan if you used Vine, and to make sure the rest of your channels are covered in case one of them bites the dust.

Alternatives to Vine

If you have to say goodbye to Vine, wipe your tears and start looking at other channels. You don’t have to look far; you just have to look at what works best for you and your brand.

1. Snapchat

Snapchat is at the top of the list, and rightfully so. This app is certainly a challenge seeing as they don’t have a follower count or a follower recommendation feature, however, its popularity and 150 million users makes it the app you want to be on. The audience is large, and the demographics mostly include millennials, so how can your brand get started and maintain usage on Snapchat? Interact either directly through stories and chatting, or through special features and advertising! Just like Vine, you can download your stories, so you don’t lose them after 24 hours.

Should you use it?

Maybe. Snapchat mainly reaches millennials, so if you also want to reach that age group of 18 – 24 year-olds, then you need to be on Snapchat. If you’re not sure, keep an eye out. If you’re not using it now, you might be in the future.

2. Instagram

Instagram has also jumped on the stories train, so if Snapchat doesn’t work for you, try Instagram (or both!). The one-up Instagram has on Snapchat is its users base: 500 million. You’ll find a wider range of demographics on Instagram. If cosmetics is part of your goal, Instagram stories look better because of the higher image quality, but they load slower causing people to stop viewing after the 1st or 2nd story. If you’re a brand, the load time is crucial. You will also find ads and private messaging as a viable interaction tool.

Should you use it?

Yes! Or maybe. Again, it depends on your goals and your audience. If you’re already on Instagram, why not give it a try? Compare and contrast with Snapchat to get the best look for your brand.

3. Facebook

Vine might not have been live, but live video is certainly taking over the social world. If you’re considering going live with your posts (and still being able to keep them for later) start with Facebook. They’re adding more Snapchat-esque features like masks (or filters) in addition to enhancing the appearance of their video feature and giving their videos a more interactive feel. Live video gives you the permission to be authentically you without editing. Give a tour, stream an event or an opening; show off a product or a demonstration of one. As people react to your stream, comment back to them! Ads haven’t made their way into video yet, but there’s still time.

Should you use it?

Yes! Facebook is where your audience is. Let them know when you’ll be broadcasting, and you’ll have hundreds if not thousands of eyes on you. That’s great advertising! My sage advice before you “go live” is this: think before you do. Make sure you have a plan beforehand, so people aren’t watching you bop around aimlessly.

4. Periscope

Twitter hasn’t gotten rid of all of its video sources. Periscope is still kicking and still growing. Even though broadcasts disappear after 24 hours, it’s the latest and greatest for real-time marketing. One of the noteworthy aspects of using Periscope for live video is that it’s not limited by location. Your users can find you from anywhere in the world to see what you’re seeing.

Should you use it?

Maybe, probably yes. I’d like to repeat what I said for Snapchat: if you’re not using it now, you might be in the future. Usually the phrase, “everyone is doing it” isn’t the most positive of points, but when it comes to social trends, I live by it. Everyone is on Periscope, so you should be, too.

What to do When You Lose a Channel

Picture this: It’s 2008 and MySpace has been taken over by Facebook. How many of you hung on for dear life until the last possible second before reluctantly switching over to Facebook? So did I. Change can be hard and the opposite of fun, especially if you’ve invested time, money, energy, and strategy into a social channel just to lose it. My challenge to you is not to think of it as a loss, but a breath of fresh air to your strategy.

This is easier said than done because losing a social network can feel a lot like being dumped, can’t it? Sometimes it’s unexpected and leaves us with more questions than answers (especially when you find out you’ve been ‘broken up with’ by reading an article on the internet. Yikes!). If Vine could talk it would be saying, “It’s not you, it’s me.” And it’s true.

Go back to the drawing board to make the necessary adjustments in your strategy. Make sure you know how to move your content from one network to another. Download and save as much as you can to make it shareable on the other existing channels. Chalk it up to experience, brush the dust off, and move on. The closing of Vine is the picture perfect example of why social networks can’t be your only investment in social media. You’re borrowing someone else’s space, and it could go away in a second. Your owned space is your blog, and social media should be adding to that space, not vice versa. Keep that in mind and from now on you have a safety plan in place to protect your content and make a smooth transition whether a channel closes, or you have to leave one yourself.

Moving Forward

Vine is a great loss to many social media users and managers. If you were active on Vine, grab your videos and remember them in a positive light! Then, create a new strategy in case of emergencies and keep researching. Start looking into Snapchat, Instagram, Facebook, and Periscope as a place your videos can call home. Thankfully, there are many options (and more to come) as apps grow, evolve, and new ones are added!

Were you on Vine? If so, where are you moving to next? Does your social media strategy include an emergency plan in case of a shutdown? Let us know!

Do You Really Need a Business Blog

Do You Really Need a Business Blog?

Do You Really Need a Business Blog

Any business can create a blog, and as you know, many, many of them do. But when the time comes to plan your own, you may be wondering whether you really need one at all. After all, you probably have a website, and you should be making your mark in social media. So how do you decide if you say “Hello World!” with a blog or just stick to your already traveled Internet terrain? Here are some questions to ask yourself when making this important decision.

Do you need more traffic?

If you already have all the traffic you need and you really don’t want any more, you don’t need to create a blog. After all, what’s the point of launching something that is likely to help you increase traffic and make more sales if you’re fully content in those arenas? A blog makes it easy to put out fresh, frequent content that makes the search engines happy and brings new prospects your way. Google and other search engines give higher rankings to fresh, relevant content. If you’re keeping your content fresh by providing helpful information and updating your blog regularly, search engines will make it easier for people to discover your blog. Maintaining a quality blog even encourages your current customers to check in regularly to see what you’ve published, possibly even sharing your content with others.

Do you want to build your brand?

If the world (and by the world, we mean your entire audience) already knows everything there is to know about your business, you might not need a blog. But if you’re like the rest of us mere mortal business owners, a blog can really help you build brand awareness. Just be sure to publish compelling, relevant content and mix things up with plenty of videos and images to keep things interesting and exciting. Show your audience who you are, show them why they should care about your business, and keep the self-promotion to a minimum.

Do you want to position yourself as an expert?

If you don’t want people looking to you as a source of information or relying on your expertise, you probably should not create a blog. Blogs are an excellent place to educate your audience, informing them and entertaining them at the same time. And a funny thing happens when you consistently produce quality content that fits this bill. Your audience begins to view you as an expert and looks your way when they need not only information but also products and services.

Do you want to engage your audience?

If you don’t want your audience to feel engaged with your brand—if you’d really rather just keep prospects at arm’s length, don’t start a blog. A blog can help with increasing engagement, which involves getting your audience to communicate with you via the comment section of your posts and (gasp!) responding to them. This helps your audience feel connected with your business. It also allows you to learn what your audience thinks and feels, which can only help you better serve them.

Do you want to demonstrate authenticity?

If you don’t want to convey a sense of openness to your audience, you probably don’t need a blog. Likewise, if you don’t want your audience to develop a feel for your brand’s personality, steer clear. With blogging, your audience gains insight into who you are and what your brand is all about with each post. You can’t help injecting personality into your posts, and as your audience witnesses your openness, they’ll also learn to trust you. That’s a win-win because trust builds brand loyalty.

The time and effort it takes to maintain a blog may be significant, but the benefits can be tremendous. Consumers have come to expect more than just promotion from the companies with which they connect. And if you want to encourage visitors to return to your site, give them a reason to do so. Provide the kind of regularly updated and useful content they expect from a blog.

21 Secrets to Getting More Blog Comments

21 Secrets to Getting More Blog Comments

21 Secrets to Getting More Blog CommentsAre your brand’s blog posts getting enough (or any) comments?  Do you wonder if anyone is actually reading your posts? More than likely, your posts are getting read, but you might not be getting the amount of interaction you’d like. While Facebook likes and shares are great, blog comments are the highest expression of social media love. Of course, we’re not talking about the weird “Buy these awesome name-brand shoes!” comments, but even comments that may disagree with your point of view tell you that people are paying attention to your brand.

Blog comments also have a bit of a snowball effect. Once one or two people respond to your post, other people start to jump into the conversation too.

How to Get More Blog Comments

Before asking your mom to leave a comment on your blog, there are a few things you can do to inspire your readers to interact a little more.

Create Compelling Content

No matter the subject, your blog is dead in the water without high-quality, compelling content. Focus on that first to ensure that someone, other than you, wants to read it.

#1. Write valuable content. Your blog won’t get many comments–beyond spam–if the content you provide isn’t valuable and relevant. You don’t need perfect writing skills or a flawless command of grammar to get comments on your site, but you do need to provide content readers can sink their teeth into and walk away with knowledge that helped, encouraged or interested them. If your brand provides valuable content on a regular basis, readers will eventually start visiting your blog more frequently and leave comments to let you know they were there and found your content helpful.

#2. Ask questions. If you’re already providing valuable content and giving your blog time to grow and attract an audience, the next step is asking questions. End each post with a question that is relevant to your brand’s content and intended to stimulate conversation. In general, your questions should be easy to answer but interesting enough that people want to respond and return to your blog to see what others have to say.

#3. Write content that stimulates feeling. Often, people feel most compelled to comment on posts that make them feel something. For example, posts about inspirational topics may be more likely to get comments. Likewise, posts that make readers feel a sense of kinship with your brand can have the same effect. People like hearing that others have thoughts and experiences similar to their own.

#4. Keep it short. If you’re getting enough visitors to your posts, but still not getting the traction you want, make sure your posts are optimized for keeping your readers’ attention. They don’t need to be haiku but shouldn’t be too long, either. Between 400 – 600 words is ideal.  We have a saying in our house, “The mind can absorb as much as the butt can endure.” If your posts are too lengthy, you might be losing your reader’s interest before he or she even gets to the point of leaving a comment or sharing with others.

#5. Ask for it! Are your posts just one long monologue, or do they inspire conversation?  The simplest thing you can do is to ask readers for their opinions.  It’s not complicated and doesn’t require any special or technical wizardry skills. By asking, not only are you likely to get more blog comments and interaction, but you’re showing your community that you care too.

Be Accessible, Prepared and Realistic

It would be wonderful if your goals for your brand were easy to fulfill. The reality is that almost everything that indicates success takes time, preparation and patience to achieve. Increasing blog comments is no exception.

#6. Make interaction easy. There are many ways a reader can interact with your post; leaving a comment is only one of them. Other ways visitors can show their appreciation for a well-written or meaningful article is to share it with their own communities. But, let’s face it, Internet users like things to be e-a-s-y, right?  We like to have the world at our fingertips. Readers will be more likely to share and like your brand’s post if they don’t have to go too far out of their way to do it.  Keep it simple by installing Facebook Like & Share Buttons, a Tweet Button or Social Bookmarking Buttons in each of your posts.

#7. Understand the 65-15-20 rule (formerly the 90-9-1 rule). This rule states that 65% of your community will consume (i.e., read) content, 15% will interact (comment, share, “like” a post) in some way and 20% will create content.  If we work on this assumption, then we know that only 15 out of every 100 people, on average, will interact with your content.

#8. Prepare for a numbers game. We all know that content is king, but if nobody’s aware of it, how can they read it?  Make sure you’re promoting your own content effectively by tweeting out your link, sharing it on Facebook and incorporating other strategies, such as commenting on other blogs. You can also include a link to your company blog in your email signature and let people know in your newsletters.

#9. Consider your own habits. Use yourself as a case study, and consider not only why you interact but also how you interact. Chances are the same thing that triggers you into action will trigger others too.  Take that experience and apply it to your brand’s blog.

#10. Be patient. Sometimes it just takes time to build up enough of a following to get regular comments. If your blog is fairly new and you don’t have a lot of well-targeted traffic yet, don’t panic. With time, you will likely develop a large readership and attract many more comments.

Encourage Readers to Comment

When someone reads your blog and comments, it’s victory for your brand. Commenting is the highest level of commitment someone can make on your blog because it takes the most effort. They can hit the like button or the tweet button if you have one, and both are great votes of confidence in your content, but commenting goes a step further. In general, it is best to respond to comments. However, some situations warrant a bit of caution.

#11. Respond to the “I agree with you” comment. It’s always great to hear when someone takes the time to let you know they like what you’ve said. In this case, it’s nice to comment and show your readers that you recognize and appreciate their feedback. Some people say if your comment won’t add anything to the conversation, you don’t have to respond. We only recommend not responding if you truly do not have the time to respond and regularly get many of these on a post.

#12. Tactfully dig into the “other point of view” comment or a respectful disagreement with your post. This is a comment that is asking for conversation. Absolutely respond to this type of comment by elaborating on your point or recognizing a valid exception. Never get into an argument. You may go back and forth with the commenter more than once, but at some point, you should agree to disagree.

#13. Delete the inappropriate and hostile comment or personal attack. This should be covered in a policy that can simply say “treat everyone with respect on this blog” or “play nicely.” You can post that policy somewhere prominently on your blog. Not only should you not respond to attacks, but these (almost always) anonymous attacks can and should be deleted, as long as you make it clear in your policy that that is how your brand will respond.

#14. Trash or ignore a comment that is meant only for the sake of getting a link back to the commenter’s blog. If you allow links in your comments or if the name of the writer can be linked to his or her blog, you may get a comment that doesn’t seem to add much to the conversation and it is only deposited on your blog for the sake of the link. It may be hard to tell this type of comment from the “I agree with you” comment. If you decide to thank the person, keep an eye out to see if this person makes it a policy to use this device regularly. In the future, you can either delete the comment (use the “mark as spam” function in your commenting software). Otherwise, do not respond.

Comment on Other Blogs

Online engagement is a two-way street. If you want people to take notice of you and spend time connecting with your brand, you need to make an effort to connect yourself. This means taking the time to comment and interact on other brands’ blogs (just not the competition’s).

#15. Get out and connect. Sometimes outgoing behavior is key to getting more attention to your blog and more comments for your posts. Visit other blogs that cover topics of interest to your target audience, and contribute to discussions in a meaningful way. Include your blog URL with your comments so that people know how to find your brand’s blog without any obvious promotion on your part. Readers who find your comments interesting and valuable will follow you to your blog and join the conversation there.

#16. Make sure you’re logged in to your own company’s account. Most blogs use a specific system for comments, such as Gravatar, Open ID and Disqus. If your own blog is using one of these systems, make sure you’re already logged in with your company’s profile first. If your brand doesn’t have one on that system, create one separate from your personal profile. ‘FoxyFlyDJLady’might get attention, but not the kind you want.

#17. Add value to the conversation. If you have something helpful to say, by all means, say it. Steer away from leaving ‘yeah, me too’ type of comments. Even if you do agree and are only trying to show your support for the author, these type of comments are a common tactic for link-droppers (people only commenting for the purposes of getting a link back to their own site). You don’t want to be confused for one of them.

#18. Monitor for mentions of your brand and respond appropriately. Use a simple tool such as Social Mention to look for relevant mentions of your brand. After all, not many bloggers are going to email you to say they’re talking about you. If you find a positive mention, or if the blogger is just trying your product for the first time, tell them thank you, invite them to your community and offer help if they need it.

DON’T Exhibit These Behaviors on Other Blogs

#19. Don’t argue with a negative review. Your brand is not going to please everyone, all of the time. Even if the blogger is completely wrong, using your product incorrectly or simply unfair, arguing will not make the situation any better. Instead, show professionalism and courtesy. Leave a simple comment thanking the blogger for taking the time to review your product, offer your apologies that it didn’t work out for her and offer to help answer any questions she or her readers might have.

#20. Avoid being overly self-promoting. Who enjoys a conversation with someone constantly trying to sell you something? Maybe a shopoholic, but most of the blogosphere does not. If a blogger mentions they are looking for a product or service similar to yours, it’s perfectly acceptable to suggest your brand. Most other situations, it would not be appropriate. In fact, it would be considered spam.

#21. Never use abbreviated text. Keep in mind who you are representing. ‘Gr8 post, UR the best’ isn’t the least bit professional. Unless you want to be perceived as a texting teenager, stick to spelling out the full word. On that note, be sure to have your spell check on too!

Now that you know the secret to getting more blog comments, go ahead out and apply them to your blog. With time and effort, you’ll have readers not only reading your brand’s blog but also taking the time to offer feedback and engage in conversations.