Influence Marketing Archives | Crackerjack Marketing Blog
Influence Marketing isn’t new. Brands have been using celebrity endorsements to capture consumers’ attention for ages. Today’s consumers are very savvy and these days “celebrity” doesn’t lend as much credibility to brand has it used to.
What’s a brand to do? Let’s look at the data. 68% of consumers trust online opinions from other consumers; 47% of U.S. readers consult blogs to find new trends and ideas; on average, consumer conversion rate is 3-10 times higher when the information is shared by someone they trust online.
If you’re putting the pieces of the puzzle together, you realize that working with an online influencer can significantly increase brand awareness and sales. There’s more to it than “cold-pitching” your products for review. Working with influencers means building a genuine relationship with the right people at the right time.
If you’d like to find out more about how influence marketing can help your brand, please feel free to contact us through the chat window (down there, in the lower-right corner of your browser) or contact us by filling out this form.
Being an influencer wasn’t even a thing ten years ago.
In fact, if someone asked you what you do for a living and your answer was “I’m an influencer” you would sound like a pretty nefarious person out to do some pretty nefarious things.
In today’s landscape, however, being an influencer means that you are a powerful and engaging member of the online marketing community making bank for getting things done!
With over 100 billion active users on Facebook, and one million people using Instagram monthly, social media is a definitive part of our communication culture.
Among the average daily users wanting just to connect with friends and share fun pics of their kids, are what we call influencers, individuals with large, vibrant communities and audiences who tune in to connect with them on a regular basis.
And they are powerful.
Instagram has certainly proven to be an unstoppable force among social media channels. With 500 million (and counting!) active users and 200,000 advertisers, it’s no wonder many brands and businesses are trying to reach customers through Instagram.
There are many things you could (and should) be doing to get the most mileage out of the time and energy you put into Instagram. While some won’t cost you anything more than your own time and effort, there are other options to consider, if you have a little bit of budget to spend.
Reaching out to respected influencers on any social media platform is a good way to build awareness and credibility for your brand. Many major brands have discovered the benefits of developing relationships with Instagram influentials; these top photogs have the creativity to produce appealing photographs for their brand clients. And bonus: their high follower counts may help you boost your Instagram followers, too, when they show off their work for your brand to their audience.
Here are four Instagram influencers who are among the most sought-after by well-known brands.
Poor customer service is among the primary complaints customers have when dealing with companies of all sizes. And it’s far from just an annoyance. Some customers will stop patronizing a company completely after a poor customer service experience. Wondering what’s most likely to go wrong? Here are 5 of the main things likely to go wrong with your customer service:
