Entries by Stephanie Schwab

Your Corporate Social Media Policy

As a business owner, marketing manager, or executive, you may wonder if your company needs a social media policy. After all, nearly everyone we know uses a Facebook account, and lots of people are Instagramming photos of their families, or posting this weekend’s party on Snapchat. How do you protect your business when your staff are loose on […]

How to Tweet Like a Pro

If you’ve been reading this blog for any length of time, you can probably tell we’re all aflutter about Twitter. Even though we wonder why Twitter is so darn difficult for people, we’re big advocates for using Twitter as part of your overall social media strategy.  It’s a powerful tool for building your business. What […]

Why Is Twitter So Darn Difficult for People?

I do a lot of social media training, which I really enjoy. I work with small business owners, executives, front-lines social media managers, and people who are trying to gain skills for their next job. I’ve trained on social media strategy, on blogging, and on just about every platform out there: Facebook, Instagram, Pinterest and YouTube. As […]

7 Habits of Top Digital Brands

                        We hear a lot about top digital brands and wonder what sets them apart. It’s not just a lot of luck. It’s not even offering a product or service that no one else sells. Instead, these brands earn this designation through hard work, […]

Reaching Teens Using Social Media

Co-Authored by Stephanie Schwab and Archie Alibasa “The Young and the Restless” is not only a popular American soap opera, it’s also an accurate description of the teens today. According to Forrester Research, teenagers today, including the group considered “millennials,” have a strong need to be connected on the internet more than any other generation. […]