Tag Archive for: social media marketing

Championing Representation and Equality: Why Diverse Buyer Personas Are Important

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Are you currently using buyer personas in your marketing and business strategies? If not, you should be! Creating buyer personas can be the difference between marketing that works and marketing that doesn’t.

Buyer personas help you understand who represents your target audience. They define certain characteristics that you can then use in your marketing efforts to generate lead generation. It’s more than just demographics. It’s about really understanding who your buyer is, how they think and what they feel. Buyer personas help you tailor messaging and creative elements across your marketing content and assets.

One question I would pose is, how diverse are your buyer personas? Are they “truly” reflecting an accurate representation of your target audience? By creating a diverse set of buyer personas, you open up opportunities to a wider audience and foster business growth.

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social media marketing and live events

Social Media and Live Events: Promoting Your Small Business

social media marketing and live eventsOver the past few years, live events have been scarce, as many events moved to virtual platforms. While it was a good alternative when social distancing was necessary, many virtual events don’t quite have the same feel as in-person events, nor can they garner the same attention.

Now that more events are happening in person, there’s a great chance to make the most of social media marketing to boost brand awareness when you’re attending live events. For example, if you are a coach, consultant, or small business service provider attending a tradeshow and have a booth, social media can help you attract traffic. Or, if you’re presenting as a thought leader at a conference, social media is a great way to pre-network and invite people to attend your session.

No matter the type of live event—conferences, tradeshows, masterminds, workshops, summits—social media helps you build up your audience database, turning in-person contacts into online ones. And, even if an event continues to live on a virtual platform, these tips also apply!

Aligning Social Media Marketing with the Event Timeline

One way to approach social media marketing for events is to consider the before, during, and after timelines of the event.

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Why Social Search Matters

Why Social Search Matters

Why Social Search Matters

Have you ever Googled anyone? How about yourself or your brand? As a marketer and business owner, you know that showing up in “search” is important (the higher the better!). It’s an essential component of online marketing. You want to be in as many places as people are looking for you.

If you have the budget, investing paid search can help. But, there are other things you can do besides relying on organic search ranking and paid search engine marketing. Have you heard of social search? It’s a strategy that can really contribute to your marketing efforts—and at a minimal cost if you approach it the right way.

What Exactly Is Social Search?

“Just Google it” has become part of our regular vocabulary over the last couple decades—making “Google” a verb, as well as a noun. Now, it’s no longer the only go-to search engine. In fact, recent data reveals that many people are turning to social media platforms like YouTube, Instagram, and TikTok as their search engines of choice.

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social-marketing-social-advertising

The Difference Between Organic Social Media and Social Media Advertising

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organic-social-media

There are billions of people using social platforms such as Facebook, Instagram, Twitter, and LinkedIn, and these people all represent current and prospective customers that you can reach with your brand. There are a number of ways brands can interact with each of these platforms; essentially it comes down to using either organic social media or social media advertising.

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Twitter Hacks for Content Marketing

8 Twitter Hacks for Better Content Marketing

Twitter Hacks for Content Marketing
Often, business owners try Facebook out as their first venture into social media marketing. They know they need to have a Twitter presence too (because their audience is there), but they often drag their feet, finding Twitter intimidating or believing it’s complicated. The truth is Twitter is no harder to use than Facebook; it’s simply different. But no worries; we have you covered. Here are 8 Twitter hacks to make successful tweeting easier:

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