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Social Media Marketing and Management for Brands During the COVID-19 Pandemic

social media marketing during covid19

To say that these are uncertain times would be an understatement. With many businesses scaling back operations, or temporarily closing, as part of COVID-19 protection measures, social media is playing a crucial role in how they are communicating with their customers. Social media management during COVID-19 may be critical to the success of many brands.

There will rarely be a time when you have as much attention on your company as right now. Not only are customers looking to you for updates about how you are handling your operations and what it means to them, but with more people practicing “social distancing” right now, there are more people online and on social media at any given moment. If there is any point in this year so far where brands need to “get it right,” when it comes to social, it’s now. Exactly how to get it right will really depend on your current social media strategy, industry, and, most importantly, the community you serve. There are some best practices that apply to every brand and business.

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Hiring Interns Costs More Than You Think

Hiring Interns Cost More Than You Think

Hiring an intern can seem like a win-win situation. You get cheap labor for handling your social media, and the candidates for your internship are likely to be digital natives. On top of that, you get the warm, fuzzy feelings that come with helping another person learn and gain experience that may help him or her secure a high-paying job one day. Before you jump for joy at your free or super cheap social media intern prospects, consider that there is a dark side to this arrangement. It’s highly likely your interns cost more than you originally thought they would. Read more

Social Media is More than a Part-Time Position

Can you use a part-time social media manager to achieve your online marketing goals? Will hiring a part-time social media manager be enough to acheive your goals?  Isn’t social media marketing simply making announcements to a network of people who have signed on to receive your news and tidbits? Isn’t it simply sharing links, images, and videos you find interesting or inspirational? Or is it all about building relationships and finding ways to engage with your prospects and customers? These things are definitely part of social media marketing, but they don’t tell the whole story.

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