Tag Archive for: small business

How to Excel at Small Business Marketing Top Key Performance Indicators (KPIs) to Track

How to Excel at Small Business Marketing: Top Key Performance Indicators (KPIs) to Track

In life, we measure all sorts of things. Weight, blood pressure, cholesterol, blood sugar all help keep tabs on our health. Measuring cups and spoons ensure your built-from-scratch birthday cake comes out beautifully. “Measure twice, cut once” is a mantra among both professional carpenters and DIY home improvement enthusiasts.

Measuring success in business involves paying close attention to key performance indicators (KPIs). These are metrics that provide you guidance on how your small business marketing initiatives are performing. If you’re not moving the needle on your business objectives, KPIs can help you identify why.

There are some KPIs that stretch across different content platforms. For example, conversions and click-through rates. Both apply to social media, paid advertising, and email marketing. Others are specific to marketing platforms. Social media marketing benefits from monitoring likes, comments, and shares. 

Read more
by
Small Business Best Practices For Outsourcing Business and Marketing Activities

Small Business Best Practices For Outsourcing Business and Marketing Activities

Small Business Best Practices For Outsourcing Business and Marketing Activities

I don’t need to tell you that as a small business owner, you have a lot going on day in and day out. One look at your calendar, inbox, or stack of voicemail messages paints a picture. In your position, it can often seem like you have to “do it all.” 

Or should I say: one look at my calendar/inbox/whatever. It’s a disaster and I’m not proud of it, but it’s the life of an business owner.

Might there be a better way to accomplish your business goals? The short answer is yes. Outsource as much as you can!

This is a bit of, “do as I say, not as I do.” I’m really good at outsourcing some things, but sometimes struggle to let go of others. On the whole, though, over the nearly 13 years that my agency has existed, I’d say I’m winning on the letting go wars! And you can too.

If there are business and marketing activities that you wrestle with, outsource them!. Doing so will allow you to do more of what you’re good at and less of what you’re not. Before you head down that path, here are a few things to think about.

Read more
by
Boost productivity with these time management tips

8 Time Management Tips for Small Business Owners: Boost Your Productivity

Maximize your success as a small business owner with these 8 time management tips. Enhance your productivity, achieve work-life balance, and stay ahead of the competition with expert advice on Time Management, Small Business, Productivity, and Work-Life Balance.

Small business owners are often tasked with playing many roles within their company (if not all the roles). You’re the CEO, human resources manager, customer support professional, IT coordinator…the list never ends. That’s why time management is so important—not just to ensure the business keeps humming but also to allow room for small business growth.

How can you best manage all the duties and distractions that occur daily and still maintain a positive work-life balance? Here are some tips to consider.

Read more
by
best tools for small business growth featured

The Best Daily Activity Tools for Small Business Growth

,

best tools for small business growth featured

In every niche market, the desire for growth among small businesses is ever present. Most people prefer to experience measurable growth as constantly as possible. However, if your daily activities are misaligned with the long-term goal of growing your business, that growth will continue to elude you for a long time to come.

Depending on the size of your business, you are probably wearing too many hats already. This means that with each passing day, you could have multiple responsibilities in management, leadership, marketing, accounting, customer support and many others. Consequently, you feel helplessly trapped in busyness.

There is a limit to how many hours you can work each day. Add to this the reality other limited resources, especially money, and then your small business growth potential will remain untapped. This is where these tools for small business growth come into play. Beyond what is possible with your working hours, these tools help business owners like you to grow brand awareness, generate more leads, and increase sales volume and ROI.

Read more

by