In life, we measure all sorts of things. Weight, blood pressure, cholesterol, blood sugar all help keep tabs on our health. Measuring cups and spoons ensure your built-from-scratch birthday cake comes out beautifully. “Measure twice, cut once” is a mantra among both professional carpenters and DIY home improvement enthusiasts.
Measuring success in business involves paying close attention to key performance indicators (KPIs). These are metrics that provide you guidance on how your small business marketing initiatives are performing. If you’re not moving the needle on your business objectives, KPIs can help you identify why.
There are some KPIs that stretch across different content platforms. For example, conversions and click-through rates. Both apply to social media, paid advertising, and email marketing. Others are specific to marketing platforms. Social media marketing benefits from monitoring likes, comments, and shares.Read more