Co-Authored by Sharon Hurley Hall and Christina Strickland
Creating blog content is one of the best investments you can make in promoting your business. The stats are clear:
- Brands that create 15 new posts monthly average 1200 new leads each month.
- Blogs increase the number of pages in the search engine index by 437%.
- You’ll get 55% more visitors by having a company blog.
- Whichever way you look at it, blogging for business is a good thing.
Many brands build a blog and expect the traffic to roll in simply because it’s a super awesome piece of web real estate. They’re in for a rude awakening when their launch day comes and goes with hardly a couple of stragglers stopping by to read what you’ve written.
