Content marketing is a primary lead generation tool. In fact, close to 70 percent of marketers use content marketing for lead generation. Why? It’s been proven over the years that it’s effective and beats out many other efforts at attracting leads. For example, studies demonstrate that many consumers are unimpressed with the plethora of ads they see each day, say “no” to telemarketing calls, and trash carefully crafted marketing messages sent through the postal mail. If 86 percent of potential customers skip ads, you need another way to reach them, and compelling content consistently performs in this area.
Looking for more (and better) leads for your business? Hoping to turn more of your leads into actual sales? Generating leads and converting them into sales is a tough, ongoing process, no matter what type of business you’re involved in. Here are 5 tips for more effective lead generation and conversion: