Tag Archive for: email marketing


email marketing resurgence - email icon in the cross hairs on a aqua background with white text

For many years, we’ve been told that email marketing is dead—or, at the very least, on its way out. It makes one wonder who, exactly, is putting that message out there. Because nothing could be further from the truth. In fact, we think there’s an email marketing resurgence!

In fact, an anonymous quote that one of my colleagues discovered captured email marketing’s place in the greater scope of marketing strategy: “Email marketing is like Jason Bourne. It will never die.”

If you’ve been receptive to the notion that email marketing should be dead, that it’s not an effective marketing tactic, there are plenty of facts to dispute it.

Death? Talk About an Email Marketing Resurgence
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AB Testing

AB Testing for marketing

A lot of people cringe at the word “test.” Whether it reminds you of your days of schooling when you simply weren’t prepared or a medical scan, tests typically aren’t people’s favorite thing to do.

Of course, tests are important. In marketing, testing allows us to understand what is working, or not working, and why. A common approach to this is A/B testing for marketing optimization.

What Is A/B Testing for Marketing, Exactly?

In simple terms, A/B testing is putting forth, to your audience, two different versions of something—whether it is a subject line, piece of content on your website, or even an entire marketing campaign. You might also test the time of day you deploy an email.

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email subject line best practices

email subject line best practices

If you’ve read any of my recent blog posts, you’ve probably noticed that I’m a big fan of analogies. When looking at your email marketing subject lines, and the best practices that make them great, I often think about it in this way…

Let’s say you’re a contractor who builds houses with the intention of then turning around and selling them. You’ve put so much effort into designing the layout of the structure, choosing the perfect elements (paint, flooring, cabinetry, etc.), creating a beautiful landscape, and getting everything in tip-top shape to put the home on the market.

You’re all set to have an open house, but your signage is confusing. Or inaccurate. Maybe your attempt to attract potential buyers is so blasé, they simply skip over your house and go on to the next.

So, let’s think about this in respect to email marketing. It’s important to do everything you can to invite your audience into your email. To “tour your home” so to speak. Otherwise, what’s the point?

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email marketing for lead generation

Does email marketing for lead generation really work?

In business, marketing experts caution against putting stock in a “magic bullet” solution or anything that sounds too good to be true. Well, at least if those experts are on the up-and-up.

But, there’s a bit of a secret weapon that you likely already have at your disposal: your email list.

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