For many years, we’ve been told that email marketing is dead—or, at the very least, on its way out. It makes one wonder who, exactly, is putting that message out there. Because nothing could be further from the truth. In fact, we think there’s an email marketing resurgence!
In fact, an anonymous quote that one of my colleagues discovered captured email marketing’s place in the greater scope of marketing strategy: “Email marketing is like Jason Bourne. It will never die.”
If you’ve been receptive to the notion that email marketing should be dead, that it’s not an effective marketing tactic, there are plenty of facts to dispute it.