Posts

Editorial Calendar Continued: Creating a Facebook Calendar

As a further extension to my series on editorial calendars, let’s talk about Facebook.  If you’re running a Facebook brand/fan page, you’ll want to create an editorial calendar for that, too.

Facebook needs an editorial calendar too
Given how many friends people have, and how quickly status updates get pushed down on people’s home pages, Facebook recommends that brands post status updates at least twice per day in order to capture the greatest audience for your brand content.  That means creating (and posting) 10 to 14 updates per week (depending on if you include weekends – which Facebook recommends but most brands don’t do).  That’s a lot of content!

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Editorial Calendar Continued: Curating Content for Twitter

In Tuesday’s post I described how to go about setting up a steady stream of tweets to populate your Twitter account.  The post covered the mechanics of the process, so now you might be wondering where to get all that content from.  Here are a few ideas for how to curate outside sources to provide relevant, timely content to your followers.

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Editorial Calendar Continued: 9 Ways to Program Out Blog Content

program blog content

Hopefully now you’ve got a structure for your editorial calendar.  But it’s empty.  How do you determine what content to include in your blog?

The first place to start is to listen.  I’ve said before that I’m a huge proponent of social media listening, as that’s where you’re going to find the topics that are of interest to your audience.  You’ll want to also understand how you’re telling your brand story – what’s your voice, who’s speaking on your behalf.

So assuming that you know who your audience is, you know what you want your voice to be, and you know who’s writing (if it’s a multi-author blog), let’s look at some of the various ways to flesh out your editorial calendar for your blog.  These may not all be appropriate for you, just pick and choose to get the right balance of content for your brand.

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