As a further extension to my series on editorial calendars, let’s talk about Facebook. If you’re running a Facebook brand/fan page, you’ll want to create an editorial calendar for that, too.
Given how many friends people have, and how quickly status updates get pushed down on people’s home pages, Facebook recommends that brands post status updates at least twice per day in order to capture the greatest audience for your brand content. That means creating (and posting) 10 to 14 updates per week (depending on if you include weekends – which Facebook recommends but most brands don’t do). That’s a lot of content!
Tag Archive for: editorial calendar
In Tuesday’s post I described how to go about setting up a steady stream of tweets to populate your Twitter account. The post covered the mechanics of the process, so now you might be wondering where to get all that content from. Here are a few ideas for how to curate outside sources to provide relevant, timely content to your followers.
