Content is at the core of what inbound marketing is – it’s what attracts people to your brand, product or service, versus you needing to go out and find them. Think of content as the honey which attracts the flies!
Your Facebook business page is just one more point of contact for your business. It’s a way for customers to reach you and a way for you and your community to have conversations.
Before we can answer the question of what to say on Facebook, you need to consider what type of image or personality you want to project. How does your brand “sound” when it talks to people? Are you funny, informative, authoritative, compassionate, serious, helpful, inspirational? List the words that describe the personal side of your brand and you’ll have a hint of what to say and how to say it.