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Is Cold Calling Obsolete?

Is Cold Calling Obsolete?

With so much discussion of online sales tools and social media, it may seem that cold calling is a thing of the past. Many might say good riddance, as they dreaded making cold calls anyway. Before you strike it from memory completely, however, consider the point of a cold call, which is to make a personal contact with someone who needs your product or service. That point is far from obsolete.

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