Tag Archive for: business goals

How to Excel at Small Business Marketing Top Key Performance Indicators (KPIs) to Track

How to Excel at Small Business Marketing: Top Key Performance Indicators (KPIs) to Track

In life, we measure all sorts of things. Weight, blood pressure, cholesterol, blood sugar all help keep tabs on our health. Measuring cups and spoons ensure your built-from-scratch birthday cake comes out beautifully. “Measure twice, cut once” is a mantra among both professional carpenters and DIY home improvement enthusiasts.

Measuring success in business involves paying close attention to key performance indicators (KPIs). These are metrics that provide you guidance on how your small business marketing initiatives are performing. If you’re not moving the needle on your business objectives, KPIs can help you identify why.

There are some KPIs that stretch across different content platforms. For example, conversions and click-through rates. Both apply to social media, paid advertising, and email marketing. Others are specific to marketing platforms. Social media marketing benefits from monitoring likes, comments, and shares. 

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Small Business Best Practices For Outsourcing Business and Marketing Activities

Small Business Best Practices For Outsourcing Business and Marketing Activities

Small Business Best Practices For Outsourcing Business and Marketing Activities

I don’t need to tell you that as a small business owner, you have a lot going on day in and day out. One look at your calendar, inbox, or stack of voicemail messages paints a picture. In your position, it can often seem like you have to “do it all.” 

Or should I say: one look at my calendar/inbox/whatever. It’s a disaster and I’m not proud of it, but it’s the life of an business owner.

Might there be a better way to accomplish your business goals? The short answer is yes. Outsource as much as you can!

This is a bit of, “do as I say, not as I do.” I’m really good at outsourcing some things, but sometimes struggle to let go of others. On the whole, though, over the nearly 13 years that my agency has existed, I’d say I’m winning on the letting go wars! And you can too.

If there are business and marketing activities that you wrestle with, outsource them!. Doing so will allow you to do more of what you’re good at and less of what you’re not. Before you head down that path, here are a few things to think about.

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Content Marketing: 5 Goals for Your Business

Content Marketing: 5 Goals for Your Business

Content Marketing: 5 Goals for Your Business

When using content marketing for your business, you probably have one, very clear main goal in mind: making more sales. However, there are a bunch of other goals that help you achieve this one. Having a firm idea of what they are will help you gain perspective and make sure your content marketing efforts are moving in the right direction.

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